THE HOME OF heartfelt hospitality

JA RESORTS & HOTELS

• JA Resorts & Hotels is an international hospitality company based in Dubai, with over 30 years’ experience in managing and operating resorts and hotels.

• A combination of heartfelt hospitality, casual luxury and resort-style leisure is central to the company’s collection, predominantly comprised of five and four-star properties.

• Established in 1981 with the opening of Jebel Ali Hotel, the company has remained true to its Arabic roots with its headquarters in the United Arab Emirates.

OUR CSR POLICY

From demonstrating a passion for green initiatives and with heartfelt hospitality at its core, JA Resorts & Hotels is a company keen on doing its part for the environment and local community.

It is the underlying principle apparent at every property within the JA Resorts & Hotels portfolio.

DAVID THOMSONCHIEF OPERATING OFFICERJA RESORTS & HOTELS

“JA Resorts & Hotels aims to provide experiences where guests are rewarded with

genuine heartfelt hospitality and an array of unforgettable

memories. It is therefore imperative that these

experiences are offered on a foundation of social

responsibility that ensures long-term sustainability of the planet’s resources”.

FREDRIK REINISCH, GENERAL MANAGER, JA JEBEL ALI GOLF RESORT

“By dividing time and resources between earth

related projects, marine life driven initiatives and further

community involvement, there is no end to the

company’s efforts in creating a better place, a better

home”.

OUR FOCUS

At JA Resorts & Hotels we focus on three main areas of concern:

1. The Environment2. Marine Enrichment Activities3. The Community

On a daily basis, the company manages several projects with a constant goal to become even more eco-friendly and offer support to community initiatives.

THE ENVIRONMENT

ENVIRONMENTAL MISSION:

• Energy and water conservation• Encourage flora and fauna• Nurturing a responsible culture• Garbage disposal management• Measuring and minimising

pollution• Sustainable purchasing• Following legal requirements

THE ENVIRONMENT

Technique Cost Invested (AED)

Return on Investment

Installation of LED Lighting 394,000 1.5 years

Photo cell in car park and garden (x30) 8,400 1.2 years

New AC plant 1.2million 2 years

Solar Panel in Bio Garden 3000 7 months

THE ENVIRONMENT

• Reduced consumption – of water and energy through installation of saving devices.Saving: Approximately 600 gallons of water recovered per day

• Recycling – of various resources like paper, cans, water and organic waste

AQUAPONICS

• Revolutionary scheme for growing organic vegetables, herbs and fruits

• Fertilising them with the waste water from fish at JA Jebel Ali Golf Resort

• Completely organic, more productive

• Uses 90% less water than conventional gardens.

• No weeds, fewer pests, and no watering and fertilizing

AQUAPONICS

BIO GARDEN

• In 2006 JA Jebel Ali Golf Resort started a 50 sqm garden

• Today, it is over 1,000 sqm

• Supplies the resort with many of the herbs and vegetables used in its restaurants

• Water irrigation dripping lines, bamboo poles and nets for protection of the herbs were funded by the sale of the kitchen’s discharged cooking oil to an organisation that produces bio fuel.

• Education venue for schools and universities

MARINE ENRICHMENT ACTIVITIES

• Fish Releases – in collaboration with the EHS and the Marine Resource Centre of Ministry of Environment and Water releases fish into the Arabian Gulf to assist sustainable fishing.

• Reef Ball Placement – partners with Al Boom Diving to assist redevelopment of marine life within JA Jebel Ali Golf Resort’s safe swimming areas

MARINE ENRICHMENT ACTIVITIES

• Great Gulf Turtle Race – sponsored endangered hawksbill turtles released into the wild with trackers, allowing experts to monitor feeding and nesting patterns . Part of the EWS-WWF’s Marine Turtle Conservation Project.

• Endangered species protection – restaurant menus do not include foods that are endangered or threatened in their natural environment, like Bluefin tuna, Chinook salmon, Hammour, dolphin, whale or shark.

THE COMMUNITY

• Clean up the World’ campaign – company associates participated in one of the largest worldwide volunteer projects by collecting rubbish from beaches and desert environments

• Blood Donation Drives

• Charity support – hosting and sponsoring special events and making donations to Al Noor School for Children with Special Needs, Breast Cancer Association, Centre for Autism and Foresight

THE COMMUNITY

• Participated in EHS Fun Run• Took part in the Pink Walkathon• Donation to needy people• Tourism Environmental Training

workshops – hosts and support DTCM workshops that are part of the long-term Green Economy initiative of H.H. Sheikh Mohammed bin Rashid Al Maktoum, launched in 2012 to maintain a sustainable environment that can support long-term economic growth.

THE COMMUNITY

• Emiratisation –a dedicated, corporate department that develops sustainable, long-term employment of UAE nationals within the company’s UAE hotels

• UAE National Day – creating an extensive exhibition with interactive guest events to showcase Emirati traditions and culture

RECOGNITION

Dubai Green Tourism Award

Awarded to JA Jebel Ali Golf Resort

by the Dubai Department of Tourism and Commerce

Marketing in 2012

Blue Flag Accreditation

• Awarded to JA Jebel Ali Golf Resort in 2012

• First resort in the UAE to receive a globally recognised accreditation for both its beach and marina.

• Accreditation is based on quality of the water, environmental commitment and management and all-round safety policies.

RECOGNITION

Green Globe Certification

Awarded to JA Jebel Ali Golf Resort

in 2013

RECOGNITION

Chef Gawdat Ali was nominated for the

Hotelier Middle East Awards in 2012 in the category  of “Green

Hotelier’s Award”

‘Be the change we want to see in the world and regardless of how small our impact is, still aim to make a

positive difference’ – David Thomson

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