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pitchThe art of the
Kelvin S. L. Chan, Ph.D.
what
why
who
where/when
how
Overview
1what
is an elevator pitch?
AN OVERVIEW
OF YOUR UNIQUE IDEA
TO START A CONVERSATION
2Why use
an elevator pitch?
VS
MINIMUM
INFO
IMPACT
MAXIMUM
3who
should you pitch to?
Partners Investors Advisors
Grantagencies
Networking
eventsPublic
What’s that
got to do with me?
4where & when
to pitch?
5howto pitch?
A) Identify objective
B) Write everything down
(about your idea/ project)
C) Pare it down.Repeat.
Repeat.
Repeat.
The core is what you
want
Who are you?
What do you do?
What do you
want?
The key elements
Problem Solution Milestones (or market potential)
Call to action
D) Format it.(String into coherent sentences)
&Practice!
Activity time!
Now it’s your turn to try.
A. Identify objective ($$$)
B. Write everything down on paper (handout)
C.Pare it down to the core message/ the elements:1. Problem
2. Solution
3. Milestones/ Market
4. Call to action
D.String sentences together (150 words)
Hypothetical project
HomeworkPut together a business plan or a slide deck
Follow same steps
Get feedback on your pitch (email me)
Questions?
Kelvin S. L. Chan, Ph.D.
@CelsiusChan
http://www.linkedin.com/in/kchansl
