The A-to-Z Guide to

SlideShare

A simple dashboard presents robust analytics options. Reports reveal insights into content views, traffic sources, viewer actions and more.

aa is for analytics

analytics

Build a branded SlideShare page by selecting a theme, customizing the colors, background and banner image.

bb is for brand

brand

Eloqua, a software platform from Oracle, provides an example of a company that’s used the available tools to give their SlideShare channel a branded look.

cc is for calls to actionCreate a call to action by embedding a link to your website, blog or specific landing pages designed to capture leads.

calls to action

http://www.socialmediatoday.com/content/slideshare-undisputed-heavyweight-champion-b2b-social-media-marketing

(Left) At the end of SlideShares I create, I often invite readers to download useful content. The entire slide is an active link.

(Below) In this example, the slide features a traditional CTA button.

A great lesson on creating CTAs for SlideShare:

dd is for documentsIncrease the reach of strategic marketing documents by uploading PDFs or Office files.

documentsDocuments are one of the four types of content you can publish. When you visit a publisher’s page, you find the content organized by type in an intuitive interface.

Click “More Topics” for an “Explore” page where SlideShares are organized by topics, most popular and editor’s picks.

ee is for explore

explore

You actually click “More Topics” to “explore” content organized by topic.

ff is for formsYou can collect leads by placing lead forms at various places in your document or have them appear when a user requests a download.

forms

http://shop.oreilly.com/product/0636920027584.do

(Left) Customized forms can be placed within slideshows.

Examples of CTAs above come from this book co-written by SlideShare’s former editor, Kit Seeborg.

Helpful resource:

gg is for graphicsStrive to create visual impact with striking layouts and graphically pleasing colors, images, and fonts.

http://kapost.com/masters-of-slideshare/

graphics

Secrets to mastering SlideShare:

hh is for Haiku DeckHaiku Deck is a free app offered via SlideShare which makes it easy to create simple and beautiful presentations.

Haiku Deck

A special section on SlideShare’s home page is dedicated to presentations created with Haiku Deck.

ii is for infographicsPost infographics on SlideShare and embed them wherever you publish.

infographics

SlideShare provides HTML code to make it easy to embed infographics on blogs and LinkedIn.

jj is for journalismJournalists capitalize on SlideShare by using it as a research tool and a platform to extend their media presence.

journalism

kk is for keynote authorsKeynote Authors is an invitation-only program SlideShare created to showcase the work of industry experts who create quality decks.

keynote authors

LinkedIn and SlideShare are united brands, closely coupled to make it easy to publish SlideShare content on LinkedIn profile pages and blog posts.

ll is for LinkedIn

LinkedIn

You can automatically add your content to your LinkedIn profile. (Right) You can customize how your content is displayed on LinkedIn.

mm is for mobileSmart phone users see a mobile-optimized version of SlideShare and a mobile app is available for Android and iOS.

mobile

(Above) SlideShare offers a preview of how your content will look on a smartphone.

(Right) The SlideShare app is available free at Google Play and the Apple iTunes store.

nn is for navigationSlideShare can be navigated by search and within popular topic sections, which feature numerous filtering options.

navigation

Five popular topics are available in the navigation bar. Inside each is a menu to filter by category (additional topics), type and language (or “featured” and “popular”).

oo is for on the home pageMuch of the best content earns increased exposure when selected by SlideShare editors and presented atop the home page or in a “Featured SlideShare” section.

on the home page

http://www.slideshare.net/Slideshare/how-23431564

When your content makes its way to the SlideShare home page it’s likely to get far more views and shares.

In the deck “How to Get Picked for the SlideShare Homepage,” SlideShare editors offer 7 tips. (Link below.)

pp is for presentationsPresentations make-up the majority of SlideShare content and tend to perform the best.

presentations

With more than 34K followers and nearly 800 presentations to date, HubSpot is clearly a company that believes in the power of publishing presentations on SlideShare.

qq is for questionsThe support pages of SlideShare are a collection of frequently asked questions and are updated frequently when features change.

questions?

https://help.linkedin.com/app/answers/detail/a_id/53685/kw/slideshare

rr is for reachSlideShare reaches an enormous audience estimated at 60-million unique visitors per month.

reach

ss is for searchSlideShare content often ranks high in search engine results so use keywords and tags wisely when you upload new material.

search

Moz analytics (below) indicate SlideShare has done very well with some of the important factors that measure into success with search (e.g. domain authority). So optimized SlideShare content often ranks well and includes image previews, which helps earn clicks.

tt is for transcriptionsTranscripts of your slideshows are automatically extracted and published to help boost visibility to search engines.

transcriptions

uu is for upload fromSlideShare makes it simple to upload content from your computer, Dropbox, Google Drive or Gmail with a drag-and-drop interface.

upload from

vv is for videoSlideShare offers the option to upload video content or embed YouTube content in presentations.

videoYou can embed YouTube videos in your slide decks.

Standard videos are another acceptable media type.

ww is for websitesSlideShares can be embedded into websites and blogs and are easily shareable on the popular social media platforms.

websites

http://blog.slideshare.net/2013/09/13/the-slideshare-sizzle-effect-lets-get-embed/

SlideShare content can be embedded in blog posts and web pages.

This example comes from a post I wrote for the SlideShare blog about the feature. (Link below.)

xx is for eXtrasYou can use badges to provide a link from your website to your SlideShare profile as well as embed “Slideshelf” on your website.

eXtras

(Above) A variety of badges are offered to direct visitors to your website to your SlideShare page.

(Left) The “Slideshelf” widget embeds your entire SlideShare library on your website.

www.slideshare.net/widgets/slideshelf_widget

http://www.slideshare.net/widgets/minibadge

yy is for yesYes, you should make SlideShare a staple in your content marketing publishing plan.

yes… get started

zz is for zeroWhile SlideShare is immensely valuable the cost of using it is zero.

zero cost

Today, all SlideShare memberships are free and include many of the features that were formerly reserved for the paid “PRO” membership tier.

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