NANOPRESENTED BY-Neeraj Joshi- 161430Shubham Sharma-161448Satyam Sahukar-161445

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Introduction

The Tata Nano was introduced at the 9th auto expo by Tata Motors in New Delhi, India on Jan. 10, 2008.

Tata Nano is made for medium class family it is Small, affordable and great Stylish Car.

The car itself is expected to boost the Indian Economy as well as expand the Indian car market by 65%, according to rating agency CRISIL

“I saw families ridding around on scooters with kids standing up and mother carrying a baby

and sitting Pillion and decided to do something about . It started as an quest for an

affordable transportation solutions.”

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Idea Generation Of Nano

• Vision :- “Most admired by our customers, employees, business partners and

shareholders for the experience and value they enjoy from being with us.”• Mission :- “To be passionate in anticipating

and providing the best vehicles and experiences that excite our customers globally.”

History

Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive Company), is a multinational corporation headquartered in Mumbai, India. It is India's largest passenger automobile and commercial vehicle manufacturing company. Part of the Tata Group, and one of the world's largest manufacturers of commercial vehicles.

The OICA ranked it as the world's 20th largest automaker, based on figures for 2006.

Tata Motors has its manufacturing base in Jamshedpur, Pantnagar, Lucknow, Pune.

Tata Motors was established in 1945, when the company began manufacturing locomotives. The company manufactured its first commercial vehicle in 1954 in collaboration with Daimler-Benz AG, which ended in 1969.

In March 2008, it finalised a deal with Ford Motor Company to acquire their British Jaguar Land Rover (JLR) business, which also includes the Rover, Daimler and Lanchester brand names.The purchase was completed on 2nd June 2008.

Specification• Looks: The snub-nosed car keeps in the tradition of the Fiat 500, Nissan

Micra and the Smart.• Dimensions: 3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres

high. Can seat four to five people• Engine: A two cylinder 623 cc, 35 horsepower rear mounted, all

aluminium, multi-point fuel injection petrol engine can power the car to top speeds of 105 kilometres per hour (65 miles per hour).

• Fuel Efficiency: 20 kilometres per litre, or 50 miles per gallon is claimed.• Pollution: Exceeds Indian regulatory requirements and can meet strict

Euro IV emission standards. In terms of overall pollutants, Tata says the car is better than two-wheelers manufactured in India currently

Specification….• Safety: Car exceeds current regulatory requirements with a strong

passenger compartment, crumple zones, intrusion resistant doors, seat belts, strong seats and anchorage.

• Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned Suzuki Maruti stable whose base model sells for about 4,800 dollars -- nearly double the price of the Nano

• Nearest International Rival: China's Chery QQ which retails for 3,600 dollars.

• Market: India's car market is a huge draw because car penetration is just seven per 1,000 people, compared to 550 per 1,000 in such countries as Germany or 476 in France, according to the Society of Indian Automobiles.

Petrol Engine

2 cylinder petrol all aluminium Engine

624 ccBosch multi-point fuel injection (mpfi)

Variants

Models Ex-showroom prices

Nano Standard Rs 1,23,360

Nano Deluxe-Cx Rs 1,51,360

Nano luxury-Lx Rs 1,72,360

Diesel Engine

Jointly developed with Diesel Engine specialist FEV

684 cc

Smallest Common Rail Turbocharged Diesel engine

Engine Options – Petrol, Diesel, Hybrid, Electric, Compressed Air

Vehicle Summary

Body Type Hatchback

Seating Capacity 4

Transmission 4 Speed Manual

Suspension McPherson strut & Independent coil spring

Brakes Front Disk, Rear Drum

Kerb Weight 580 Kgs

Fuel Tank 30 Litres

Ground Clearance 180 mm

Wheels 12 inch

location Sanand Plant is a passenger vehicles manufacturing facility located in Sanand, Gujarat, India, and manufactures the world's cheapest car, the Tata Nano; and is owned and operated by Tata Motors , it is also their newest car manufacturing facility.

Tata Motors’ plant for the Tata Nano at Sanand, located in the Ahmedabad district of Gujarat. The capacity of the plant, to begin with, will be 250,000 cars per year to be achieved in phases, and with some balancing is expandable up to 350,000 cars per year. Provision for further capacity expansion has also been incorporated in this location. Built in a record time of 14 months starting November 2008, the integrated facility comprises Tata Motors’ own plant, spread over 725 acres, and an adjacent vendor park, spread over 375 acres, to house key component manufacturers for the Tata Nano.

The Strategy

• Tata divided the components into two types – proprietary designs and Tata Motors design. For proprietary design components. Tata went with established suppliers such as Bosch which supplies the engine management system and has significantly contributed to the future diesel engine.

The Strategy

• For components and systems designed in-house, Tata Motors chose suppliers with strong process capabilities who could give valuable suggestions and improve on the designs. Nearly everything has been sourced locally and the Nano will have 97% local content from day one. Tata’s suppliers were an integral part of not only the design and development process, but also purchasing.

What makes the TATA NANO so cheap!!!

Work Specializations

Passenger & Utility Vehicles:- Tata Sumo,Tata Safari,Tata Indica, Tata Indigo, tata Marina,

Tata Winger,Tata Magic, Tata Nano

Commercial Vehicles:- Tata Ace,Tata 407 Ex and Ex2,Tata 709 Ex, Tata 809 Ex and Ex2, Tata 909 Ex and Ex2, Tata 1109,Tata Starbus.

Concept Vehicles:- Aria Roadster, Aria Coupe, Tata Indiva, Tata Xover, Tata Prima.

Military vehicles:- Tata LSV, Tata 2 Stretcher Ambulance, Tata 407 Troop Carrier, Tata SD 1015 TC.

PlantsJamshedpur:- Truck Factory, Engine Factory, Cab & Cowl

Factories.

Pune:- Production Engineering Division,press tools, jigs, fixtures, gauges, metal pattern and special tools

Lucknow:- Manufacturing of Commercial Vehicles,modern Buses, CNG & RE Buses.

Patnagar:- Manufacturing of mini-truck Ace and the passenger carrier Magic.

Sanand:- Manufacturing of Tata Nano.

Competition• Maruti 800 : most affordable car in India until the release of

Nano• Current major competitor : Maruti Alto• Future competition : ULC cars from Hyundai, Maruti, Habib

Motors, Renault Nissan, Toyota and Ford• Two wheeler segment – low price, fuel efficiency, easy

maneuverability, low maintenance cost compared to Nano• Consumer behavior – more value for money

slightly more cost, but better engine, safety features and more space – Wagon R, Santro Xing, Chevrolet Beat, Alto

etc

AWARDSThe Tata Nano has been crowned as the Most Trusted Brand in the hatchback category in ‘The Brand Trust Report, India Study – 2015’. The Nano has achieved this feat for the third year in a row. ‘The Brand Trust Report, India Study 2015’ lists 1000 Most Trusted Brands of the country.

Conclusion• Tata Motors has been at the forefront of the Indian automobile

industry's anti-pollution efforts by introducing cleaner engines.

Therefore Tata Motors Limited is always committed to

understanding customer needs.

• The name of TATA itself says it all –

Trust Acceptability Transparency Accountability

Thank You