Storytelling for entrepreneurs - Getting your pitch viral with storytelling

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LOUD STORY STARTUP LEAGUE#4@LoudStory

Getting your pitch viralwith storytellingCase studies: infinit.io & Native

WATCH THE FULL VIDEOOF THE MEETUP

http://youtu.be/MdKa4HtgQX8A HUMAN BEING IS AREASONABLEANIMAL.Aristotle

GOOD PITCHES MAKE PEOPLEUNDERSTAND THE PROBLEM, THE SOLUTION & THE TALENT OF THE TEAM.

THE BEST PITCHES MAKE PEOPLEFEEL IT.

LOGIC IS THE LANGUAGE OF THE CONSCIOUS MIND.

WE ARE PERSUADED BY REASON.

EMOTION IS THE LANGUAGE OF THE UNCONSCIOUSMIND.

WE AREMOVED BY EMOTION.

HOW YOU DO MAKE PEOPLE FEEL GOOD WHILE REMAINING CREDIBLE?

3 RULESSTORIESACTION#1 CRAFT THE EMOTIONS FOR THE AUDIENCE#2 ALIGN EMOTIONS WITH YOUR COMPANY CULTURE#3 BUILD EMOTIONS WITHWORDS & STYLE8 STEPSSTORIESACTIONHOOKHOOKVALUE PROPOSITIONHOOKVALUE PROPOSITIONSTORYHOOKVALUE PROPOSITIONSTORYDEMOHOOKVALUE PROPOSITIONSTORYDEMOFACTSHOOKVALUE PROPOSITIONSTORYDEMOFACTSSTYLEHOOKVALUE PROPOSITIONSTORYDEMOFACTSSTYLEUNIQUENESS

HOOKVALUE PROPOSITIONSTORYDEMOFACTSSTYLEUNIQUENESSPUNCHLINEUSECASE1

INFINIT TECHSTARS NYC'14 - DEMO DAY PITCHClick on the image to watch the video"EVERY SLIDE WAS A REFERENCE TO OUR CULTURE. It was important for us to show our identity and make sure that the audience knew that Infinit was as much a brand and culture as it was a fun and useful product."

#1 VALUE PROP

DEFINE YOUR OFFER IN A VERY CONCISE AND CRISP WAY how is it a winning project + team

"The definitive file sharing application""A fast and beautiful application that allows sending files of unlimited size in just a matter of seconds."

#2 PUNCHLINE

DECIDE WHAT YOU WANT PEOPLE TO REMEMBER + DO

a call to actionan invitation to imagine

"Oh, and we just closed $1.8m in funding.

So here is why I expect from everyone of you: when you get back home, install Infinit and stop wasting time sending your documents, photos and videos around and embrace true simplicity.My name is difficult to pronounce and we are Infinit."#3 HOOK

MAKE PEOPLE CURIOUS TO KNOW MORE

"Dropbox is easy."

#4 FACTS

FOCUS ON THE WOW

"Infinit peer-to-peer technology allows transfers to be at least twice as fast as any existing solution."#5 DEMO

HAVE THEM EXPERIENCE THE MAGIC

#6 STYLE

FIND A TONE

#7 HUMAN-INTEREST STORY

Talk to humans, not walking wallets or billboards- user experience

"With Infinit, all you need to dois drag an drop the files from your folder, select a contact and click Send. That's it. Done. 4 seconds."

#7 HUMAN-INTEREST STORY

Talk to humans, not walking wallets or billboards- user experience - founding story

"We did a lot in 3 months."

#7 HUMAN-INTEREST STORY

Talk to humans, not walking wallets or billboards- user experience - founding story- mission - invitation to imagine an upcoming future

"Our peer-to-peer technology is really unique. This is why file sharing is just the first step to our broader vision for the company."

#8 UNIQUENESS

WHAT VALUES ARE YOU FIGHTING FOR?

WHAT TRUTH DO YOU SHARE WITH THE AUDIENCE?

IDENTIFYING THE VALUES YOU STRONGLY BELIEVE IN AND ARE READY TO FIGHT FOR WILL HELP YOU CREATE A CONSISTANT AND UNIQUE STORY

VALUES AFFECT THE STYLE AS MUCH AS THE CONTENT OF YOUR PITCH. 34#8 UNIQUENESS

WHAT VALUES ARE YOU FIGHTING FOR?

WHAT TRUTH DO YOU SHARE WITH THE AUDIENCE?

BEAUTYPLAYFULNESSIDENTIFYING THE VALUES YOU STRONGLY BELIEVE IN AND ARE READY TO FIGHT FOR WILL HELP YOU CREATE A CONSISTANT AND UNIQUE STORY

VALUES AFFECT THE STYLE AS MUCH AS THE CONTENT OF YOUR PITCH. 35USECASE2

NATIVE - TECHSTARS BOULDER'14 DEMO DAY PITCHClick on the image to watch the videoFrom 1:0737"WE GOT TO SEAT DOWN WITH OUR ENTIRE TEAM AND DRAFT OUT OUR CORE VALUES. It solidified how we want to present ourselves as a company. We came up with integrity, hustle, camaraderie and play."

#1 VALUE PROP

DEFINE YOUR OFFER IN A VERY CONCISE AND CRISP WAY how is it a winning project + team

"We are building a serendipity engine.We recommend daily activities to do and places to go, tailored and curated for the individual."

#2 PUNCHLINE

DECIDE WHAT YOU WANT PEOPLE TO REMEMBER & DO

a call to actionan invitation to imagine

"We were the first generation to be born on the Internet. But that doesn't mean that we want to socialize only on the Internet.These super-computers in our pockets shouldn't be used as distractions from the real world. But instead they should be our 21st-century compasses into the world around us.

At Native, we're putting you in the right places, at the right times."

#3 HOOK

MAKE PEOPLE CURIOUS TO KNOW MORE

"Hi, I'm a millennial. There are 80 millions of us. And we are starting to realize that we are not surprisingly - what we post on the Internet."

#4 FACTS

FOCUS ON THE WOW

"Facebook lost 60% of their college market over the past 4 years."

#5 DEMO

HAVE THEM EXPERIENCE THE MAGIC

"This concert is trending now, happening soon and matches your interests. Right from the app you can listen to a preview of the artist, you can add it to your calendar or even book tickets."

#6 STYLE

FIND A TONE

"WE are learning something that YOU already know: Life is lived by making yourself, not by marketing yourself.

Making yourself doesn't happen on social media. Our most memorable experiences are those happening in the real world, not in the virtual."

#7 HUMAN-INTEREST STORY

Talk to humans, not walking wallets or billboards- user experience

"Native also makes rallying your friends incredibly easy.

With a swipe they can say they are interested. Good buy staring at your phone. Hello adventure."#7 HUMAN-INTEREST STORY

Talk to humans, not walking wallets or billboards- user experience - founding story

"Native is inherently a product built out of our own experiences and on the thousands conversations that we've had with young people like us."

#7 HUMAN-INTEREST STORY

Talk to humans, not walking wallets or billboards- user experience - founding story- mission

"We discovered that our data is incredibly useful and beneficial to both brands and the universities. Because it helps them understand this difficult-to-know and highly lucrative demographic."

#7 HUMAN-INTEREST STORY

Talk to humans, not walking wallets or billboards- user experience - founding story- mission - invitation to imagine an upcoming future

"Sometimes this randomness results in serendipity. Sometimes it doesn't. What if we could drastically tip chance in our favor. What if you could always be in the right place, at the right time."

#8 UNIQUENESS

WHAT VALUES ARE YOU FIGHTING FOR?

WHAT TRUTH DO YOU SHARE WITH THE AUDIENCE?

IDENTIFYING THE VALUES YOU STRONGLY BELIEVE IN AND ARE READY TO FIGHT FOR WILL HELP YOU CREATE A CONSISTANT AND UNIQUE STORY

VALUES AFFECT THE STYLE AS MUCH AS THE CONTENT OF YOUR PITCH. 49#8 UNIQUENESS

WHAT VALUES ARE YOU FIGHTING FOR?

WHAT TRUTH DO YOU SHARE WITH THE AUDIENCE?

BEAUTYADVENTURE

IDENTIFYING THE VALUES YOU STRONGLY BELIEVE IN AND ARE READY TO FIGHT FOR WILL HELP YOU CREATE A CONSISTANT AND UNIQUE STORY

VALUES AFFECT THE STYLE AS MUCH AS THE CONTENT OF YOUR PITCH. 50CHOOSE YOUR FIGHTPLAYFULNESSBEAUTYUNIQUENESSWHOLENESSTRUTHPERFECTIONJUSTICESIMPLICITYRICHNESSIDENTIFYING THE VALUES YOU STRONGLY BELIEVE IN AND ARE READY TO FIGHT FOR WILL HELP YOU CREATE A CONSISTANT AND UNIQUE STORY

VALUES AFFECT THE STYLE AS MUCH AS THE CONTENT OF YOUR PITCH. 52PLAYFULNESS = HUMOR / SELF-MOCKERYBEAUTY = AESTHETICS / ENCHANTMENTUNIQUENESS = INDIVIDUAL EMPOWERMENT, CREATIVITY, FLAWSWHOLENESS = COLLECTIVE EMPOWERMENTJUSTICE = FIGHTING FOR OUR RIGHTSTRUTH = REVEALING HIDDEN REALITY OR EXPOSING LIESPERFECTION = GOING THE EXTRA MILE OR FOCUSING ON DETAILSSIMPLICITY = GOING BACK TO THE ESSENCE OF THINGSRICHNESS = ENJOYING THE COMPLEXITY OR THE DIVERSITY

IDENTIFYING THE VALUES YOU STRONGLY BELIEVE IN AND ARE READY TO FIGHT FOR WILL HELP YOU CREATE A CONSISTANT AND UNIQUE STORY

VALUES AFFECT THE STYLE AS MUCH AS THE CONTENT OF YOUR PITCH. 53FINALTIPSTAKE THE TIMETO BUILD IT & REHEARSE

The higher the stakes, the longer the prepYC Demo Day = 1 week, full timeTechStars Demo Day = 1 month, part time

IDENTIFYING THE VALUES YOU STRONGLY BELIEVE IN AND ARE READY TO FIGHT FOR WILL HELP YOU CREATE A CONSISTANT AND UNIQUE STORY

VALUES AFFECT THE STYLE AS MUCH AS THE CONTENT OF YOUR PITCH. 55MAKE THE MOSTOUT OF YOUR STRENGTHS

funny = empathypassionate = energygenuine = trustcontroversy = supporters

IDENTIFYING THE VALUES YOU STRONGLY BELIEVE IN AND ARE READY TO FIGHT FOR WILL HELP YOU CREATE A CONSISTANT AND UNIQUE STORY

VALUES AFFECT THE STYLE AS MUCH AS THE CONTENT OF YOUR PITCH. 56EMBRACECONTRAST BETWEENVALUES

beauty + justicetruth + playfulness

IDENTIFYING THE VALUES YOU STRONGLY BELIEVE IN AND ARE READY TO FIGHT FOR WILL HELP YOU CREATE A CONSISTANT AND UNIQUE STORY

VALUES AFFECT THE STYLE AS MUCH AS THE CONTENT OF YOUR PITCH. 57LOVEYOURAUDIENCE

IDENTIFYING THE VALUES YOU STRONGLY BELIEVE IN AND ARE READY TO FIGHT FOR WILL HELP YOU CREATE A CONSISTANT AND UNIQUE STORY

VALUES AFFECT THE STYLE AS MUCH AS THE CONTENT OF YOUR PITCH. 58www.loudstory.com