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Social Mediathe Good, the Bad & the Crazy!
- by Chonil Weerawansa
Little bit about me..
1. fb.com/chonil
2. twitter.com/chonil
3. instagram.com/chonil
Over 11 years of experience as a creative
designer and a developer.
Design Professional
Adjunct Visiting Lecturer at the AOD, in
Design Application & Raffles Colombo on
Advanced Interactive Media.
Educator
Finding simple elements and a thirst for
perfection, to deliver without any boundaries.
Magnify the Beauty
Helping clients learn and maximise the
potential of their software, and to explore
graphic design principals.
Consultant
Long, Long Ago..W h a t s o c i a l i s i n g i s a b o u t .
The roots of social media stretch far deeper than you might imagine. Although it seems like a new trend, sites like Facebook are the natural
outcome of many centuries of social media development.
Back in the day
The earliest methods of communicating across great distances used
written correspondence delivered by hand from one person to another.
In other words, letters. The earliest form of postal service dates back to
550 B.C., and this primitive delivery system would become more
widespread and streamlined in future centuries.
Two Important Discoveries
During last decade of the 1800s
Both technologies are still in use today, although the
modern versions are much more sophisticated than their
predecessors. Telephone lines and radio signals enabled
people to communicate across great d istances
instantaneously, something that mankind had never
experienced before.
Evolution of Social behaviour
1. MSN/ICQ to Whatsapp/Viber
2. DSLR to Mobile
3. Computer to Tablets
While trying to capture the right moment during the evolution.
Human with a camera
The Internet Boom
In 1997 SixDegrees.com was very first to allow
its users to create profiles, invite friends,
organise groups, and surf other user profiles.
Launch of Friendster
In 2002, social networking hit really its stride
with the launch of Friendster.
Launch of MySpace & Facebook
MySpace was launched in 2003 and Facebook
launched in 2004
The Rise of Mobile
Over the course of the past two years, “Fourth screen”
technology — smartphones, tablets, etc. — has changed
social networking and the way we communicate with one
another entirely.
Modern day..t h e d e v i c e s w e u s e d a i l y
goodCommanding Respect
to be desired or approved of.
Adjective
ALS Association
GOOD
The Ice Bucket Challenge - Legendary social media campaigns of all time.
Sri Lankan Floods 2016
GOOD
How communities got together organise to help the flood
victims in need.
Peaceful change in Syria
GOOD
Social media has become even more important, both for
those inside Syria and for those outside trying to make
sense of what is happening inside the country.
http://www.asfar.org.uk/the-role-of-social-media-in-the-
syrian-crisis/
Raising awareness
GOOD
Communities, getting together for a common goal. The social impact of
giving and helping towards a common goal. This is a good example for
raising awareness and bringing people together.
Mini Billboards
GOOD
To build hype for their upcoming movie, the marketing team behind Ant-
Man placed tiny billboards in Australian cities.
#GlobalSelfieb y N A S A ( 2 0 1 4 )
#getcovered by White House
GOOD
The White House created the #getcovered hashtag to retweet posts from
people sharing their positive experience to change the narrative to a more
positive one.
badExtremely Enthusiastic
of poor quality; inferior or defective.
Adjective
CYBER BULLYING
BAD
These are two great examples of cube bullying where a teen
committing suicide and twitter rampage made by President-
Elect Donald Trump made the headlines.
Smartphone Zombies
BAD
When millennials walk. (also known as Generation Y, Generation Me and
Echo Boomers - wiki)
Multitasking Leads to Habitual, Distracted Thinking
Instead of employing the hippocampus, used for memory and learning
in the brain, like focused learners, multitaskers use the striatum.
BAD
Taking Priority over School and Sleep
BAD
Research have found big impact on grades, lowering GPAs and negatively
impacting other areas of academic performance.
PR Nightmare
BAD
How BP is controlling Google results
cra·zyExtremely Enthusiastic
mentally deranged, especially as manifested in a wild or aggressive way.
Adjective
The Billion Dollar Tweet
Here’s a tweet Travis Kalanick sent in January 2010. The reply from
Ryan Graves happened 3 minutes later. That tweet was worth over a
billion dollars.
Viral Sensations
CRAZY
These videos have attracted a global audience overnight
creating two unique user driven internet sensations.
Questions that need to be askedSome of these questions are never being asked by the Social Media
Provider before starting a project or campaign.
1. Which social media platforms does the client currently use to
capture audience?
2. What is the core objective of using social media campaign?
3. Are the resources you allocate towards social media
worthwhile?
4. What are the benefits customer will gain through the use of
social media?
5. Do you think Social Media is a tool used primarily as a means
of improving the present state of communication or as a tool
used to liaise within a specific organisation?
Branding in Social MediaHow brands should become human to socialise with the
audience.
Digital in Sri LankaDigital, Social & Mobile in APAC in 2016 report published by
http://wearesocial.com/sg/special-reports/digital-2016
SriLanka
20.7
67
.87
31
° N
, 8
0.7
71
8°
E
6.23 Million
20.76 Million
TOTAL POPULATION ACTIVE INTERNET USERS
4.10 Million
ACTIVE SOCIAL MEDIA USERS
Digital growth trendsDigital, Social & Mobile in APAC in 2016 report published by
http://wearesocial.com/sg/special-reports/digital-2016
SriLanka
7.8
73
1°
N,
80
.77
18
° E
3.30 Million
25.83 Million
MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS
+30% Since
March 2015
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USES
+46% Since
March 2015
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USES
-6% Since
March 2015
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
SM stats in Sri Lanka
DIGITAL IN SRI LANKA
h t t p : //g s . s t a t c o u n t e r. c o m/ # s o c i a l _ m e d i a - L K-
monthly-201511-201610-bar
Tumblr
Google+
0 25 50 75 100
91.75%
2.99%
2.24%
0.89%
0.6%
13-17 Yrs
18-24 Yrs
25-34 Yrs
35-44 Yrs
0 250 500 750 1000
444
992
966
300
157
436
447
77
Female Male
Facebook user profile
DIGITAL IN SRI LANKA
Details of Facebook users by age group and gender,
in thousands http://wearesocial.com/sg/special-reports/
digital-2016
