Social Media for Journalism_Chmelova,Abela_NewMedialit_Bratislava,Slovakia

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBAand FOMPSIM and is free to use under condition of acknowledging authorship

SOCIAL MEDIA FOR JOURNALISTSLucia Chmelov / Abraham Abela

If knowledge is power, the web is the greatest tool in the history of the world

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship

IQ TEST

Which is the Biggest News Agency in the World?


About old and new journalism and media inform also the research, which refers, how many persent of the people read the newspaper. This research compare two years of reading the newspaper 2002 and 2012. The percentage of the readers od the newspaper in 2002 were 42%, however in 2012 only 23%. Nowadays the newspaper is not only way of presenting the information, and the main role of the presenting the new took new media, social mediahttp://earthtomedia.wordpress.com/

A global news agency??

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Blogging and the eCommunication paradigms:10 principles of the new media scenario*Jose Luis Orihuela**

http://scn.sap.com/people/community.user/blog/2008/12/31/knowledge-management-in-crm

Old vs New Journalism

Old: we controlled theinformation and thepublishing platform

New: Data is shared, publishing platforms are cheap and ubiquitousand many citizen bloggers cover news on the hottest topics


About old and new journalism and media inform also the research, which refers, how many persent of the people read the newspaper. This research compare two years of reading the newspaper 2002 and 2012. The percentage of the readers od the newspaper in 2002 were 42%, however in 2012 only 23%. Nowadays the newspaper is not only way of presenting the information, and the main role of the presenting the new took new media, social mediahttp://earthtomedia.wordpress.com/

Social media - definition

Social media is an umbrella term for online tolls and platforms that allow content publishing, information gathering and networking between and by individuals, globally.

(socialize.ae)

Statistics

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshiphttp://thenextweb.com/insider/2014/01/08/worldwide-internet-social-media-and-mobile-statistics-dig-into-183-pages-of-data/

Statistics


Statistics


Statistics


Statistics


Impact of the net and social media

The journalists are no longer the gatekeepers to information because

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshiphttp://en.wikipedia.org/wiki/Gatekeeping_%28communication%29http://www.utwente.nl/cw/theorieenoverzicht/Theory%20clusters/Media,%20Culture%20and%20Society/gatekeeping/


Civic/citizen journalism

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshipCivic journalism: Feeds from social networking services such as Facebook and Twitter provide a snapshot of events happening around the world from the viewpoint of first-hand witnesses, and blogs and citizen news sources offer analytical perspectives from the ground faster than print or television can provide

will continue to grow with the wider diffusion of web-based social networking and user generated content.http://www.theguardian.com/technology/2011/feb/20/what-effect-internet-on-journalismEmily Bell, director of the Tow Centre for Digital Journalism at Columbia University and former editor of Guardian.co.uk, identifies coverage of the attacks on the World Trade Centre on 11 September 2001 as the incident that foreshadowed how events are covered today. "Linear TV just could not deliver," she says. "People used the web to connect to the experience by watching it in real time on TV and then posting on message boards and forums. They posted bits of information they knew themselves and aggregated it with links from elsewhere. For most, the delivery was crude, but the reporting, linking and sharing nature of news coverage emerged at that moment.

technology has improved the processes of identifying stories that are newsworthy. Feeds from social networking services such as Facebook and Twitter provide a snapshot of events happening around the world from the viewpoint of first-hand witnesses, and blogs and citizen news sources offer analytical perspectives from the ground faster than print or television can provide


Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship will continue to grow with the wider diffusion of web-based social networking and user generated content.http://www.theguardian.com/technology/2011/feb/20/what-effect-internet-on-journalismEmily Bell, director of the Tow Centre for Digital Journalism at Columbia University and former editor of Guardian.co.uk, identifies coverage of the attacks on the World Trade Centre on 11 September 2001 as the incident that foreshadowed how events are covered today. "Linear TV just could not deliver," she says. "People used the web to connect to the experience by watching it in real time on TV and then posting on message boards and forums. They posted bits of information they knew themselves and aggregated it with links from elsewhere. For most, the delivery was crude, but the reporting, linking and sharing nature of news coverage emerged at that moment.



First-hand witnesses cannot see the big picture"

They're not trained to understand whether what they're seeing is relevant to the big picture or to see what really happens.

They're trained to see what they want

to see. If you only rely on Twitter or Facebook,

you might end up howling with the wolves."

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship will continue to grow with the wider diffusion of web-based social networking and user generated content.http://www.theguardian.com/technology/2011/feb/20/what-effect-internet-on-journalismEmily Bell, director of the Tow Centre for Digital Journalism at Columbia University and former editor of Guardian.co.uk, identifies coverage of the attacks on the World Trade Centre on 11 September 2001 as the incident that foreshadowed how events are covered today. "Linear TV just could not deliver," she says. "People used the web to connect to the experience by watching it in real time on TV and then posting on message boards and forums. They posted bits of information they knew themselves and aggregated it with links from elsewhere. For most, the delivery was crude, but the reporting, linking and sharing nature of news coverage emerged at that moment.




http://en.wikipedia.org/wiki/Gatekeeping_%28communication%29http://www.utwente.nl/cw/theorieenoverzicht/Theory%20clusters/Media,%20Culture%20and%20Society/gatekeeping/



http://en.wikipedia.org/wiki/Gatekeeping_%28communication%29http://www.utwente.nl/cw/theorieenoverzicht/Theory%20clusters/Media,%20Culture%20and%20Society/gatekeeping/



Unintended ignorance and oversimplification (ideas, spaces, morals): crossing over,going beyond and changing thoroughly.

in his editorial, Murphie (2006) alludes to frameworking as blinkers that prevent transversal relations by severely circumscribing a visual field, the adjustment of which releases the existing, but blinkered, quantity of transversality. Like in the old network of news values map (left) shown above, these blinkers are dictatorial in that they exert authority over the content in the news and the presence or absence of bias or points of view. I am thus arguing that the new network of news values map (right) removes this aborescent or hierarchical consumption of information from traditional journalistic institutions such as the BBC or CNN to their viewers by allowing for transversality by the production and consumption of information in a more rhizomatic manner akin to Twitter and Vimeo.http://earthtomedia.wordpress.com/

That is not to say that frameworks=bad and transversality=good. As journalist Simon Dumenco (2011) reveals, Twitters apparent reluctance to add an editorial framework like simple guideposts that would direct users to the most reliable sources of information has a lot to do with Twitter managements Stockholm Syndrome relationship with technology. Transversality in the world of Twitter and similar social media can thus fall prey to technological determinism in ways the traditional news frameworks may not do we then choose the freedom of expression in an unstable environment or to be cloistered but stable in our information flows? It certainly leaves us which leaves us between a rock and a hard place!

Reality Actual, Potential & Virtual (Wk 5)Posted in Uncategorized with tags Advanced Media Issues, ARTS3091, z3262859 on March 30, 2011 by earthtomedia

I like to connect to people in the virtual world, exchanging thoughts and ideas, when in the physical world we might never have the opportunity to cross paths.-Demi Moore

Lars von Trierhttp://earthtomedia.wordpress.com/

If there was a single word to define our existence and behaviour in todays rapidly modernizing world, it would be trans. This prefix attaches itself to how we think, act and feel in this 21st century, lending itself to the definition of crossing over, going beyond and changing thoroughly. Transmateriality[i], transversality[ii] and transduction[iii] all form part of this discourse involved with the evolution of media and how it influences and shapes actuality (that which is physically real) and virtuality (that which is physically indefinable) as we know it. As a technologically savvy society that is (over)saturated with media, the boundaries become blurred as to what remains real and what ventures into the realm of virtuality.

Taking social networking media such as Facebook as a prime example, it becomes increasingly unnerving that ones actions on the intangible pedestal that is the world wide web can culminate in such tangible consequences in ones real lived experiences. By defining ourselves through the information we provide to substantiate our profiles, pictures and statuses that are constantly updated and monitored online, we are inherently shaping our actual lived experiences in the process. In his article Whats Real about Virtual Reality?, Frederick Brooks (1999)explains this virtual reality experience as any in which the user is effectively immersed in a responsive virtual world[implying the users] dynamic control of viewpoint.

This idea of responsiveness and dynamism in the social movements that occur through the mediating technology of Facebook is what the aforementioned ideas of transmateriality, transduction and transversality are all about individuals across the world responding to global political, economical and social events that have physical manifestations, through the fluid technological fabric of social media that allow them to interact with these events and other individuals in a wholly new and authentic way. Such are the threads of our virtual and mediated existence that in turn colour our daily lives, the latter and former merging cyclically to create the brave new world we live in today.

[i] Crossing different physical systems and transforming through material flow.

[ii] A notion that describes how spaces intersect and performs its immanent work connecting ecologies, which is usually lateral rather than hierarchical (Murphie, 2004, p. 119).

[iii] An operation that allows for a translation of intensities between different domains. This translation of intensities is needed if different domains are to interact (Murphie, 2004, pp. 119-120).

Bibliography

Brooks, F. P. (1999, November/December). Whats Real About Virtual Reality? Retrieved March 28, 2011, from Department of Computer Science, University of North Carolina at Chapel Hill: http://www.cs.unc.edu/~brooks/WhatsReal.pdf

Murphie, A. (2004). The World as Clock: The Network Society and Experimental Ecologies. Topia: Canadian Journal of Cultural Studies. #11, Spring , 117-139.

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Unintended ignorance

e.g. the media coverage that covered 2 sentences of an entire speech and criticized those statements publicly without allowing the public to hear the speech in it's entirety

http://carm.org/logical-fallacies-or-fallacies-argumentationhttp://www.humanities360.com/index.php/the-definition-of-ignorance-21566/



Unintended oversimplification

Everyone else is doing it. Why shouldn't you?

Explanation:The causation fallacies known as oversimplification and exaggeration occur whenever the series of actual causes for an event are either reduced or multiplied to the point where there is no longer a genuine, causal connection between the alleged causes and the actual effect. In other words, multiple causes are reduced to just one or a few (oversimplification) or a couple of causes are multiplied into many (exaggeration).

Also known as the "reductive fallacy" because it involves reducing the number of causes, oversimplification seems to occur more often, perhaps because there are so many ostensibly good reasons for simplifying things. Well-intentioned writers and speakers can readily fall into the trap of oversimplification if they are not careful.

One impetus for simplification is the basic advice given to all who want to improve their writing style: don't get bogged down in details. Good writing needs to be clear and precise, thus helping people to understand an issue rather than confusing them even more. In the process, however, a writer can easily leave out too many details, omitting critical information which needs to be included. Explanation of the Circumstantial ad hominem

It is can be common to try to dismiss an argument by attacking an entire class of people who presumably accept that argument. Because this attempted rebuttal addresses the circumstances of those who hold the position rather than the quality of the argument itself, it is called the circumstantial ad hominem.

This is a fallacy because the identity or nature of a group of people who accept the conclusion of an argument has no bearing on whether that conclusion is true or not. It has no bearing on whether the argument is valid or sound.

The Circumstantial ad hominem fallacy takes the following form:

1. Of course X argues/thinks that way - just look at the circumstances surrounding X.

Like all of the other ad hominem fallacies, the circumstantial ad hominem is a very weak way to make a case. As a consequence, it is reasonable to conclude that someone who offers it probably doesn't have a very strong position to begin with. http://atheism.about.com/od/logicalfallacies/a/Circumstantial-Ad-Hominem-Fallacy.htm


Different social media have different strengths when it comes to research! Use the right service for the right purpose!

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshiphttp://en.wikipedia.org/wiki/Gatekeeping_%28communication%29http://www.utwente.nl/cw/theorieenoverzicht/Theory%20clusters/Media,%20Culture%20and%20Society/gatekeeping/

Social Sites


?

Which Social Media Should I Use? | Business Marketing Miser Advisorcherylsmithspeaker.com1006 675Hada poda obrzkaAchieving a high level of sales and marketing success from social media; however, means knowing which option to use and how to use it.

Social Sites

ChinaQzoneSina WeiboRenren

JapanYouTubeFacebookTwitter

RussiaVkontakteOdnoklassniki Facebook

USA, GB, SVK, CZE, NL, PL...FacebookYouTubeLinkedIn/Twitter


Social Sites

Facebook USA - 2004

1,15 mil. users

700 mil. active users

QQ + Q-zone China

800 mil. users


Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshipSocial networks The most popular social networks in the world are Facebook, QQ + Q-zone.

Facebookis an onlinesocial networking service. It is an effective way for building longer-term relationships to many people with knowledge relevant to your journalistic work. It was created in 2004 in USA and now Facebook has 1.15 billion users, of which 700 millions are active users.

The most widespread social networking in China is Q-zone. Its success is achieved mostly because of Facebook censorship. About censure in the space of social networking we will talk later.

Social Sites

Google + USA 2011

500 mil. users


Twitter USA 2006

560 mil. users


Sina weibo China

500 mil. users

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshipOther favourite social networks are Google+, Twitter and Sina weibo.

Google+is asocial networkingand identity serviceowned and operated byGoogle Inc.Google has described Google+ as a "social layer" that enhances many of its online properties, unlike conventional social networks generally accessed through a single website. It has approximately 359 million active users.As of May 2013, it had a total of500 million registered users.

Twitteris a platform microbloggingservice for sending and reading short text messages up to 140 characters, known as "tweets". Therefore it is called as the SMSof theInternet. Twitter was created in March 2006 byJack Dorsey. The service rapidly gained worldwide popularity there were more than 500 million registeredusers in 2012. There are over 1.6billionsearch queriesper day.

Sina Weibo is a Chinese microblogging (weibo) website. It is hybrid of Twitter and Facebook and it is one of the most popular sites in China. It was launched in 2009 and has 503 million registered users.

Social Sites

LinkedInUSA

238 mil. users


VKontakte Russia

239 mil. users


Pinterest70 mil. users


Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshipLinkedIn is asocial networking websitefor people in professional occupations. It is mainly used forprofessional networking. It is platform, which is used by employers who are seeking employees and on the other hand, by people who are looking for a better job. LinkedIn was established in December 2002. As of June 2013, LinkedIn reports more than225 million acquiredusers in more than 200 countries and territories.

VKontakte is a Russian social network that lets you share any content: music, movies, data regardless of authors rights. Like other social networks, VK allows users to message contacts publicly or privately, create groups, public pages and events, share and tag images, audio and video, and play browser-based games. Visually reminds Facebook. The paradox is that the social network VKontakte is used by musicians, authors and artists to disseminate and promote their new products. In Russia, its one of the most visited sites. In January 2014 VK had at least 239 million accounts and had an average of 55 million daily users.

Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called boards) of visual bookmarks (called Pins). Images are usually inspiring and motivating in excellent quality. Pictures bring inspirational ideas for creation and creative design.

Social Sites

Instagram2010


Flickr2004

51 mil. users

YouTube

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshipThe last three social networks that I want to mention are YouTube, Instagram and Flickr.

YouTube, as we all know, is used to share videos and movies.

Instagramis an onlinephoto-sharing,video-sharingandsocial networkingservice that enables its users to take pictures and videos, apply digitalfiltersto them, and share them on a variety of social networking services, such asFacebook,Twitter andFlickr. A distinctive feature is that it confines photos to a square shape, similar toPolaroidimages, in contrast to the 16:9aspect rationow typically used by mobile device cameras. Instagram was created byKevin SystromandMike Kriegerand launched in October 2010. The service rapidly gained popularity, with over 100 million active users as of April 2012.

And Flickr is animage and video hostingwebsite created in 2004. In addition to being a popular website for users to share and embed personal photographs, and effectively anonline community, the service is widely used by photo researchers and bybloggersto host images that they embed in blogs andsocial media.Yahoo reported in June 2011 that Flickr had a total of 51 million registered members and 80 million unique visitors. In August 2011 the site reported that it was hosting more than 6 billion images and this number continues to grow steadily according to reporting sources.

Blogs, Social Sites

Transcript Gorillaowners of Penta vs. high government officials and politicians

sell-out state property + huge kickbacks among politicians

Blogs, sharing photos and Facebook events protests

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshipTranscript Gorilla

Gorilla is a cover name of the action which giving rise to transcripts of conversations between one of the owners of Penta and high government officials and politicians. This transcript is about sell-out state property and says about huge kickbacks among politicians. It was published anonymously and it was sent anonymously to Slovak mass media. At the same time, transcript was published on the Internet, where a lot of Slovaks can read it. Of course - transcript generated a major backlash. On Facebook there were established groups to support the protest. Several blogs argued against this topic and people actively wrote tweets about events and protests. There were organized protests in several cities in Slovakia. These protests, like during the Arab Spring, were organized through social networks mainly. Amount of photomontages and parodied committed Members of Parliament with the motive of gorilla involved the theme alive for a long time. Despite the protests, which were several times and in several cities in Slovakia, the debate gradually fell silent. Although the investigation is still ongoing, after the elections Gorilla lost. Over the protests journalists (especially investigative journalists) and also bloggers and people who actively discussing and writing played important role. Whether they were writing on Facebook or in print media. If they werent, the true was in somewhere in dust. And politicians would live with their secrets.

Instagram

Instagram PhotojournalistDavid Guttenfelder

TIMEs Instagram photographer of the year

North Korea, Textile factory

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshipIstagram is a great opportunitz for the photojournalist to show thez experience with the realitz and bring the news througt the photos to the worls. Istagram give them place to show their news, show their photos. David Guttenfelder, anAssociated Pressphotographer and seven-timeWorld Press Photoaward winner, namedTIME's Instagram photographer of the year. In 2013, on assignment for theAP, Guttenfelder traveled toNorth Korea, where his Instagram photography offered a rare glimpse into the inner life of a nation normally obscured from public view. He has also photographed the aftermath ofTyphoon Haiyanin the Philippines as well as quaint pastoral scenes from rural America.In this photograph, Guttenfelder captures a group of North Korean seamstresses at the Sonbong Textile Factory inside the Rason Special Economic Zone. "Nobody knows anything about [North Korea] and what it looks like," GuttenfeldertoldTIMEof his tenure. "I feel like there's a big opportunity and a big responsibility."

Social Sites, Hoax

Farmville vs. EUDecember 2013

Romanian farmers received money from EU budget

Journalists didnt verify news

It was hoax

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshipFarmville There was areport in media in December 2013 that Romanian farmers were receiving money from EU budget for three years thanks to breeding the cows in FB game Farmville. They had 1860 cows and were receiving for each of them from 100 to 150 Euros per piece. Altogether they received 500 000 Euros from Brussels. The officers realised this mistake later and requested money back. The farmers defended themselves that nowhere was written that had to be real. This message was in several media. This hoax (false information) confirmed how quickly the journalists accept unchecked information from web. Web is agreat space for finding interesting information to publication, but on the other side there is arisk, that the information found by the journalist is not correct. It is important to check the information and not trust everything that is shared on social networks.

Twitter

Russia vs. UkraineReferendum shows 95.5% in favour of joining Russia

Crimea part of Russia

Sergei Aksyonov , the pro-Russian prime minister of Crimea

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by FOPSIM and is free to use under condition of acknowledging authorship

Crimeavoted to secede fromUkrainein a referendum that most of the world has condemned as illegal. Early results when 50% of the votes were counted showed that 95.5% of ballots were in favour of joiningRussia. "Results of the referendum in Crimea clearly showed that residents of Crimea see their future only as part of Russia," Sergei Neverov was quoted as saying. The White House said that Obama "emphasised that Russia's actions were in violation of Ukraine's sovereignty and territorial integrity and that, in co-ordination with our European partners, we are prepared to impose additional costs on Russia for its actions". About all this situation wrote not only newspaper, but first, which were referred about Crimea were social media. Not only journalist but also the people, citizens from Crimea. The information about situation spread all over the world and the main channels for extending were social media.

Twitter, Facebook

Oscar v. SamsungDeGeneres selfie makes Twitter, Samsung Oscar winners

Record for the most retweeted post ever

1.9 milion likes on Facebook

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshipSamsung Electronicsspent an estimated $20 million on ads to run during breaks in the Academy Awards broadcast on Sunday night. But Samsung may have got more promotional mileage from Oscars host Ellen DeGeneres during the show itself.

Having products appear in a programproduct placementhas been a part of the TV business since the early days of the medium.Allen Adamson, managing director at Landor Associates, a branding firm owned by WPP PLC about this viral ad says: "It was a great plug for the Samsung brand. Ellen's selfie is going to be more impactful than their (Samsung) commercials. You can't buy that magic of going viral,"

Risk of using social media

credibility and reliability of information

manipulation of information

professional harm (giving personal opinion, not staying impartial)

Journalists have to follow a detailed Code of Ethics and respect the law to ensure their professional integrity


Risk of using social media

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshipIn other words, information from social media have to be treated with caution. Double-check, phone up main exchange numbers to see if the person works where you think they do, and always try to get hold of a person straight away. If youre using email to try to reach a person, bear in mind that it is fairly easy to spoof an email address. That means that an email address is made to seem as if its from an official sender despite being sent from another.

How to detect fake identity: Check if a social media account has a link to an official page.

Read through the archived feeds.

Check how many followers the account has. Too many?

Check how many posts have been made on the account previously.

Check if the person responds to questions.

Check the personal posts in the past.

Tips for journalists

Be very active writers

Join and host the community conversation

Use informal language

(fear, fun), graphics,


BE SOCIAL:People will not be starting helping you with research as soon as you turn up on Twitter and start asking for information - in order to get something you have to give something in return. This is not about money, but about the social side of it. Visitors are happy to help people they know and have a connection with. It is also easier to assess the source value of people you have been following for some time. Social media work therefore has to be long term.

ASK QUESTIONS:A lot of your colleagues use social media in their work - ask them about it. You can also get good help within the media itself - tweeters, for instance, are often very helpful. If you are new to a social media service, it can be a good idea to take it easy. Begin by listening and looking around, follow people youre interested in, learn the platform /forum. Once you feel more at home you can become more active.

DONT IGNORE COMMENT SECTION: Follow-ups and news tip-offs can be found there! And dont be afraid of using the comments section actively. Often its a good idea to ask questions directly in the text of the article. If you then read your comments actively, replying to questions, you can get quite a bit of help with cases, follow-ups, interviewees and new ideas.

SHARE YOUR COLLEAGUES:Dont forget to pass tip-offs on to colleagues if something turns up that might interest them. A post that is of little interest to your department might be just the thing another department has been looking for.

Tips for journalists

Help the community to tell its own stories

Build a social network of followers

Reputation management

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorshipBE SOCIAL:People will not be starting helping you with research as soon as you turn up on Twitter and start asking for information - in order to get something you have to give something in return. This is not about money, but about the social side of it. Visitors are happy to help people they know and have a connection with. It is also easier to assess the source value of people you have been following for some time. Social media work therefore has to be long term.

ASK QUESTIONS:A lot of your colleagues use social media in their work - ask them about it. You can also get good help within the media itself - tweeters, for instance, are often very helpful. If you are new to a social media service, it can be a good idea to take it easy. Begin by listening and looking around, follow people youre interested in, learn the platform /forum. Once you feel more at home you can become more active.

DONT IGNORE COMMENT SECTION: Follow-ups and news tip-offs can be found there! And dont be afraid of using the comments section actively. Often its a good idea to ask questions directly in the text of the article. If you then read your comments actively, replying to questions, you can get quite a bit of help with cases, follow-ups, interviewees and new ideas.

SHARE YOUR COLLEAGUES:Dont forget to pass tip-offs on to colleagues if something turns up that might interest them. A post that is of little interest to your department might be just the thing another department has been looking for.

SMELL Test

S stands for Source

M is for Motivation

E represents Evidence

L is for Logic

L is for Left out


SourceIts essential to know who is providing the information you want to check for reliability. Thats because humans are incapable of objectivity. Even journalists suffer from biasesconscious and unconsciousarising from their gender, generation, geography, race and class. As Nelson Mandela has observed, where you stand depends on where you sit.Bias begins with self-interest. We may think of ourselves as honest as a nun in a confessional booth. But we are all self-interested information providers. For instance, when a cop asks how fast you were going, do you fess upor provide a discounted estimate?Quality news organizations can mute, but not moot, a reporters biases with a diverse staff. But media often impose their own self-interested bias, a commercial bias. Such a slant may take the form of sensation displacing substance, pandering to audience prejudices, avoiding content embarrassing to major sponsors, or shaping news to attract those demographics that advertisers covetupscale 18- to 54-year-oldsand shunning stories about younger, older and poorer members of the community. Or it could be churnalism, cheaply assembled content suggestedand often suppliedby PR agents, but disguised as news.Its useful to vet sourcesboth of information and those quoted within contentby placing them on a mental PIE chart. The P stands for Proximityis the information first-hand or hearsay? The I is for Independence. Is the source free from conflicts of interest? And the E represents Expertise, either from long experience or specialized study.What if you cant identify an information source? Or it has a vague name wrapped in stars and stripes, like Citizens for American Progress? Legitimate information sources will always disclose who they are. On the web, they will have an about us link to help you assess their independence and expertise.If the producer of the content isnt identified, believe nothing from it. Within articles, be skeptical of anonymous sources. Their lack of accountability encourages unreliability.MotivationThe sources motivation matters because if the purpose is persuading rather than informing, we should raise our skepticism shields. Those hoping to sell us on a viewpoint, a product, or a candidate are likely to cherry-pick only those facts that support their purpose. Unethical persuaders spread half-truths and sometimes outright lies.How do you distinguish between persuaders and informers? Informers attribute every assertion of fact thats not based on common knowledge or the authors direct observation to a source identified fully enough for the audience to apply the PIE test. Informers practice fairnessdispassionately presenting all relevant sides to an issue in a context that aids audience understanding. Except possibly for empathy, the presentation is unemotional (anger, fear, titillation). No judgment of right or wrong is proffered. No action is called for.Informers are faithful to evidence rather than ideology. They avoid sweeping generalizations. They practice transparency (explaining how they know what they claim to know and warning about what they dont). They call attention to their errors.EvidenceWhenever we hear a new assertion about whats real or true, we should ask: How do you know that?Trustworthy information providers should attempt to confirm or verify at least the most consequential or controversial claims of their sources. That requires finding at least one other source, independent of the first and with an acceptable PIE score, who provides a similar description of an event.If the evidence supplied falls short or appears suspect, you can use the web to check fact-claims yourself. Just enter the claim in a search engine. Or use Facebook to ask for help from friends with greater expertise.LogicThe fundamental question here is, does this make sense: externallyin light of everything else I know, and internallyis the evidence provided within the report adequate to support the conclusions reached?Obviously, the more you know, the better your answer to the first question will be. Thats why its important to keep up with news from reliable sources. Information that jars you, or thats too good to be true, should arouse suspicion.Failures of internal logic common to news reports include: anecdotes presented as proof of trends; innuendosuggesting conclusions that stretch beyond the evidence presented; and flawed comparisons, e.g., likening Saddam Hussein to Adolph Hitler.Left OutOmission and marginalization are among the most powerful and subtle means of introducing bias because we tend to notice only whats emphasized.Its helpful to look online for reports from alternative sourcesespecially those that differ by gender, generation, geography, race or classthat might present a different take on the same story. Often missing facts are linked to missing stakeholders. The least powerful are most likely to be overlooked.A former journalist, professor, and now an author, John McManus founded a consumer report for San Francisco Bay Area journalism, GradeTheNews.org, at Stanford. His most recent book is Dont Be Fooled: A Citizens Guide to News and Information in the Digital Age. His books have twice won the annual research award of the Society of Professional Journalists.
http://www.ejc.net/magazine/article/dont_be_fooled_use_the_smell_test_to_separate_fact_from_fiction_online/

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