snapshotsA taste of what we do

September 2014

Why choose adhoc pr?We are small, personal and passionate about what we do

• We tell the story of your brand, using a creative web of social media marketing, trade and consumer PR, blogger relations, video and image content.

• Est. in 1996, we have a solid track record working for small and large brands in retail, food and hospitality sectors.

• We are offer a bespoke, personal and open service (no hidden costs)

• We are good lateral thinkers – we like to spot the slot!

• We believe that the best communications campaign is delivered by combining PR and social media strategies

• Our media relations skills stretch across a variety of channels including; Twitter, Facebook, Linkedin, Instagram as well as traditional media - national and trade press print and broadcast

our services• Media relations (print, broadcast, digital)

• Copywriting (features, blogs, brochures, newsletters, websites, competitions and advertorials)

• Content management storytelling online through social media

• Marketing strategies & Communication plans

• Social media implementation and management

• Product launches

• Sponsorship

• Internal/employee relations

• Crisis management & Media training

• Awards

• Photography (corporate and creative)

brands we have worked with• Foodservice - Baxter Storey, Compass

Restaurant Associates, CH&Co, Creativevents, Creative Taste, All Leisure, Express Cafes, Vacherin

• Venues - RIBA Venues, London Zoo, New Connaught Rooms, Vertigo (Tower 42), Vinopolis, It’s the Agency, BMA House, Brooklands Museum, Dulwich Picture Gallery Café, Greenwich Park, Whitechapel Gallery, 20 Bedford Way

• Hotels - Sofitel Heathrow T5, BarceloHotels, Holiday Inn (IHG), Hand Picked Hotels, Staybridge Suites, The Leathes Head Country House Hotel, The Vanbrugh House Hotel, Conrad London St James, Hilton London Bankside

• Restaurants - Brasserie Roux, Rhodes 24, Rhodes W1, Restaurant at RIBA

Food service case studies

Baxter Storey• Launch of Wilson Storey

Halliday (now Baxter Storey)• Also featured in The Times &

The Telegraph business sections

Compass Group

FT magazine

The launch of Restaurant Associates caused a big stir but the challenge was to gain coverage outside the trade press

Compass Group

Liverpool Daily Post

Compass Group

The Times 2 Food

CH&Co – it’s the Agency• Launch of competitive venues agency - It’s The Agency • Creation of partnership with Benefit cosmetics for launch

party• Creation of signature photography for brand

CH&Co - Amanda Ursell Catey winner

• PR campaign helps form key partnership with Amanda Ursell journalist, nutritionist and TV presenter

• CH&Co awarded Food Service Catey in 2013

CH&Co in Olive magazine for RIBA

Creative Taste – Grand Designs Live 2014, ExCeL

Creative Taste #inthepicture • Creation of #inthepicture campaign to

launch Creative Taste at Dulwich Picture Gallery bringing together art and food

• Over 100 guests attended including key catering press

• Coverage achieved in over 6 trade titles

Creativevents - Greenwich Park

We can help raise the profile of your business within the business/trade press read by your potential customers…

FSM magazine, key interview and business feature about Creativevents

Express Cafes

• Support with website news/newsletter content

• News distribution and editorial opportunities

Venue case studies

putting you on the front page

Sofitel and designer of Khuan Chew venue case study front page and feature inConference & Incentive Travel magazine

Whitechapel Gallery

6 page front cover feature in FM World for Whitechapel Gallery

Whitechapel Gallery -Maria Elia

Whitechapel Gallery

Gary Rhodes W1 • Launch of private dining rooms at Rhodes W1

restaurant at The Cumberland hotel• Event organising for launch party for over 300

with key food and trade press attending• Coverage in; Evening Standard, Daily Mail,

Metro, City AM, Cosmopolitan.co.uk

‘Brooklands Museum Concorde weddings’

Creativevents - Brooklands Museum

RIBA Venues

• Launch and build the profile RIBA restaurant to consumers

• Chef profiles, menus and restaurant reviews…

• Achieved Event top 20 venue status• Results – achieved results in over 100

titles in just 7 months with an audience reach of over 2million

RIBA Wedding case studies

‘RIBA art deco weddings’

RIBA Venues, key editorial feature and credits in Square Meal Weddings magazine

Square Meal Weddings

The Four Sisters Bar - profile raising & partnerships

• Appointed for short 3 month autumn project to launch new menu and raise awareness of the bar in key drink/cocktail titles

• Challenge – competing against established bars along Upper Street

• Result – achieved a fruitful partnership with Divine Chocolate to promote chocolate drinks menu for Chocolate Week (October 2013)

• Campaign reached an audience of over 2,189,000

thinking outside the box!

31

Who do we know?

Deborah Parritt

• Over 20 years communications experience in the travel, leisure and hospitality industry.

• Specialist in creating photo opportunities, achieving national press and broadcasting coverage by encapsulating good stories in arresting images.

• Involved with large international companies such as the InterContinental Hotels Group, Choice Hotels Europe and the All Leisure division of Compass Group. Fun campaigns have included launching the first British grown tea at Kensington Palace, launching Rhodes Twenty Four with Gary Rhodes, launching Albert Roux at Sofitel Heathrow and arranging for the Book Programme to be broadcast from Vinopolis. Deborah also helped to launch the Hoxton Apprentice – brain child of celebrity chef Prue Leith.

• Deborah knows London’s venue scene intimately and launched the It’s the Agency venue collection for CH&Co. When she worked with Vacherin on the launch of the newly restyled Whitechapel Art Gallery she collaborated with chef Maria Elia to achieve record press coverage for the dining aspect of the venue as well as a front page feature story in FMJ. A highlight of her work with Creative Taste has been the involvement with Dulwich Picture Gallery launch party and talking about the ingenious ways Creativevents have for disposing of waste. On a volunteer basis Deborah works with Keats Community Library as their unofficial PR adviser and occasionally washes up after family meals at the local youth project, the Winch.

• Deborah’s hobbies mostly relate to eating out and travelling. She tries to mitigate the inevitable consequences by walking her beloved border terrier.

Lisa Ronchetti

• Worked for some of the world’s leading brands in a property, hospitality, travel and F&B • Experienced in developing strategy and content for digital PR campaigns including setting up and managing

blogs and managing social media• Client experience includes; Creativevents, Holiday Inn London Stratford City, Staybridge Suites, Sofitel London

Heathrow T5, Hand Picked Hotels, Barcelo Hotels, Strand Palace Hotel, Brooklands Museum, Macdonald Hotels & Resorts

• Fun campaigns include celebrating the 1st year anniversary of Holiday Inn London Stratford City by challenging the hotel staff to a step challenge, creating London’s first chocolate dim sum afternoon tea and achieving record PR coverage including national food reviews for award winning Grand Imperial London - a la carte restaurant based at The Grosvenor Hotel, Victoria

• Taking the head of events at BMA House onto BBC London radio for a foodie slot about Brazilian BBQ food with presenter Gaby Roslyn

• Launched smaller start ups online including career mentor and coach, Penny Davenport, securing exclusive features with the Financial Times, Marie Claire and Men’s Health

• Memorable moments include teaching The London Paper to speak Italian for the launch of La Dolce Vita show, rubbing shoulders with Gary Rhodes at The Cumberland, Esther Rantzan in North London, working with celebrity chef Gino d’Acampo and meeting Ronnie Corbett on a press trip to Marrakech.

• Fluent in Italian and basic French language skills. • Lisa loves to travel and enjoys blogging about sausage dogs.

talk to us, we like a challenge!address

Hampstead Town Hall Centre

213 Haverstock Hill

London NW3 4QP

email pr@adhocpr.com

T: 020 3289 5252

M: 07903 869 669/07734 110048

Follow us @adhocpr

Like us facebook.com/adhocpr