Potensi Ekspor Hasil

Perikanan

Johan Suryadarma

Pertemuan Manajemen Pemasaran Ekspor dan AksesDINAS PERIKANAN DAN KELAUTAN

5 DESEMBER 2014

MARKET oriented• Maximizing

• Agricultural

• Revenue

through

• Knowledge

• Enterprise development

&

• Trade

Change our mind(Mengubah pikiran kita)

MARKET ORIENTED

•NOTPRODUCTION ORIENTED

•NOT PRICE MINDED

Flow chart of export document

• Business Negotiation – compromises – DEAL• Order Confirmation with description in details to be signed• LC instruction – LC application – correction (if any) - LC issuance • Booking Container – Shipping Instruction – Loading - Shipping Advice (to

the Buyer) • BL copy – Correction (if any) – BL issuance • Invoice – Packing List – other necessary documents • Health Certificate (if any) – Certificate of Origin• Scan or fax all document to the Buyer• Full set documents surrender to the Bank against LC• or sent by Courier against TT or special payment terms

ORDER CONFIRMATION (定购确认书)

• Commodity Name (货名):• Price(s)(价格): US$/kg美元/公斤 CFRXX,XX(货价包括海运费到XX.XX)• Products(货品):• Sizes (规格):• Packing (包装/盒):• Prices (价格):• Quantity (about)数量 (大约):• Remark (备注): MORE OR LESS 5 % IN AMOUNT OR QUANTITY ARE ACCEPTABLE• (允许上下增减百分之五)• Destination (目的港):• Latest shipment Date (船期):• CONSINGEE(收货人):• Notify party (通知方):• Transshipments/Partial shipments (转运) /(部分运): ALLOWED (准许)• Packer (加工厂) :• Terms of payment(付款方式)

Seller (卖方) Buyer (买方)

• For & on behalf of (代表) For & on behalf of (代表)• ----------------------------------------------- ----------------------------------------

Surabaya Shuttle Express

VESSEL VOY

SURABAYA

OPEN STACKING

CLOSING TIME

SIN ETA

ETB ETD CARGO DOC

SINAR BIAK

002

09/09 -14.00

10/09 -16.00

05/09 -14.00 09/09 - 05.00 09/09 - 08.00 12/09 - 24.00

INDEPENDENT SPIRIT 014

10/09 -08.00

11/09 -16.00

06/09 -08.00 10/09 - 02.00 10/09 - 02.00 13/09 - 24.00

VN SAPPHIRE 02113/09 -

08.0014/09 -

09.0009/09 -

08.00 12/09 - 23.00 13/09 - 02.00 16/09 - 23.00

European destination

Connecting Vessel Voyage Singapore Le Harve Amsterdam Hamburg AntwerpSouthampto

n

ETA ETD ETA ETA ETA ETA ETA

Bunga Seroja Satu (BSU) 13W28 20-Jul 21-Jul 6-Aug 8-Aug 9-Aug 12-Aug 14-Aug

Shanghai Express (SHX) 39W29 30-Jul 31-Jul 13-Aug 15-Aug 16-Aug 19-Aug 21-Aug

LC INSTRUCTION

• Beneficiary : • Advising Bank : • Form of Documentary : Credit IRREVOCABLE TRANSFERABLE• Currency Code, Amount :• Percentage Credit Amount Tolerance +/- 10 % Or (+/- 5%) or

• (+ /- 10%)• Available With.. BANK IN INDONESIA BY NEGOTIATION

Drafts at... AT SIGHTPartial Shipments ALLOWED

• Tran-shipment ALLOWEDLoading on Board from... ANY PORT IN INDONESIAFor Transportation to... ANTWERP (ANTWERPEN)Shipment Period TO BE SHIPPED NOT LATER THAN 15 APR 2009Description of Goods and/or Services MORE OR LESS 10 PCT IN AMOUNT AND QUANTITY ACCEPTABLE

• INCO TERMS: CFR ANTWERP

LC INSTRUCTION – part 2

• Documents Required• 1. Signed Commercial Invoice plus three copies • 2. Packing List plus two copies• 3. G.S.P. ‘FORM A’ certificate of origin evidencing goods of Indonesia origin plus one copy • 4. Full set of clean ‘SHIPPED ON BOARD’ Bills of lading to order and blank endorsed marked

freight prepaid and Notify xxxxxx• 5. One original Health Certificate plus one copy.• 6. Beneficiary Certificate confirming that all packaging and documentation must be marked

according to EEC Rules and Regulations• 7. Original Beneficiaries Certificate confirming that the product is produced, prepared and

packed in accordance with regulations of the Government of Country of Origin and it is fit for export to the importing country.

• 8. Original Beneficiary Certificate confirming the consignment has been surveyed for the external condition only immediately prior to commencement of risk by Lloyds agent and/or Lloyds sub agent /or other approved surveyor.

• 9. Analytical Report issued by Government approved laboratory to include test for xxxxxx

Surveyor reportpreshipment

• No. Surabaya, • Applicant • Commodity To Be Shipped Date & Place of Stuffing • RF. Container no. Setting Temperature • Shipper• Consignee• Notify Party Also Notify• Port of loading Destination

INSPECTION OF STUFING• Cold storage temperature: -25°C.• Date Time Container Temp.• Commenced : Completed :

Prior to stuffing During stuffing• Cargo temperature : • QUANTITY IN CARTONS :• SURVEYOR’S NOTES :• The product is in good frozen condition.• The cartons are apparently in good condition and suitable for export.• Correct load stow and count and evidencing loading temperature of cargo below minus 18 degrees centigrade and that container was pre-set at

same temperature and working correctly.• Container has been loaded aboard vessel with intact shipper’s seal no. H 820308 without any kind of exception.• Surveyor’s name : • Telephone/Fax : • Certificate date : • This report reflects our findings at time and place of inspection only and is submitted without prejudice.• PT. xxxxxxx

Surveyor report –part 2

• TALLY SHEET STUFFING•

SURABAYA,• Container number : HJCU6059591 / 40’ Seal No.: H 820308.• Loaded into vessel : VN SAPPHIRE 0114N• Place : • Destination : • Port of loading

_______________________________________________________________________________Marks & Numbers

• Packing T A L L Y T o t a l • R e m a r k s• Temperature of the cold storage -25°C.• Temperatures of cargo :• Cartons = -19°C. Cartons = -20°C. Cartons = -21°C. Cartons = -22°C.• The temperatures were taken by a digital thermometer of mark INS S 500. • All cartons were externally in good and frozen condition.

Grand Total = Cartons• Godown Master, Godown Tallyman Tallyman• ( ………………. ) ( ……………….. ) .

Bill of Lading

• Shipping Instruction to the Forwarding Agent/ Shipping Line : booking the container based on schedules

• Shipping Advice to the Buyer : loading report in details, ETA, ETD, cargo in total & breakdown, container no., seal no.

Loading Map

• Buyer: Vessel:

• Container No. Seal No.

• ETD : ETA:

H D

E O

A O

D R

Reefer Container Number

comparison of High cube : 9’6”

20’ container, B4 loading

Pre-loading : phisicalLy check

STUFFING : dimension, max height, etc.

AFTER LOADING, B4 DEPT to THE Port

SEALED AFTER COMPLeTION

Be extra careful to the following important points

• Latest shipment date in the LC

• Clean on Board Bill of Lading

• Booking

• Loading

• Closing

• Shipping Lines

• Forwarding Agents

• Equipment & Services

Successful TIPS

• Try best to minimized the LEARNING CURVE by knowing as much as you can in full coverage, NOT partial

• Pay serious attention to the RISKS management

• The way of WORKING & the way of THINKING

• Documentation is a very important ROLES and a lot of peoples are overlooked or hesitated – it’s completely wrong!

Pangasius Processing Plant in Vietnam

V.A.P.

Tilapia in Indonesia

Tilapia in China

Ijmuiden Port, Netherlands

Processing Plant in Scheveningen, Netherlands

Prevention NOT Detention

• Sustainable

• Compliances

• Traceability

• Certification

• Trust building

• Recording system

• Full chains control

5 C +• Consistent (konsisten)

• Commitment (komitmen)

• Compliances (kepatuhan)

• Certifications (sertifikasi)

• Communication (komunikasi)

• Cooperation & Coordination

(kerjasama & koordinasi)

5 C +

HARMFUL FOR HUMAN HEALTH

Antibiotics test:• ETHOXYQUIN

• ENROFLOXACIN

• CHLORAMPHENICOL

• NITROFURANS

• TETRACYCLINES

• FURAZOLIDONE

• MALACHITE GREEN

• LEUCOMALACHITE GREEN

• OXYTETRACYCLINE (OTC)

• Etc.

• Microbiology test:• TPC

• E. COLI

• COLIFORM

• SALMONELLA

• VIBRIO CHOLERAE

• V. PARAHAEMOLYTICUS

• MERCURY

• CADMIUM

• PLUMBUM

• Etc.

The big potential in fisheries

Keep on improving

• Infrastructures

• Transportation

• Management

• Authorization

• Education

• Handling

• Training

• Sense

TRIPLE A

active

approachattitude

MEMBANGUN SINERGI

AEC(ASEAN Economic Community)31 DECEMBER 2015

Take me, Taste me & Love me

How to turn?

T

H

A

N

K

Y

O

U