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Steve SowerbyCEO and Founder XPotential
Postcards From Around The Globe
Global Healthcare Trends in Self-Medication
©XPotential 2014 3
Reinventing the Business
Reinventing the Value Chain
Reinventing the Assortment
Reinventing the Retail Brand
©XPotential 2014 4
“Change does not always go how we think it will”
©XPotential 2014 5
Postcards From Around The Globe
2. Globalisation
/ Centralisation
3. Changing Face of Chronic Disease
4. The Drive to
Personalisation
5. Unlimited
Information Access
6. Reinventing
Shopping
7. 24/7 Access to
care
1. Managing the Costs
of ill Health
Reducing the price of drugs and reimbursement
Advancing Generics
Shifting the spend onto Consumers
1. Managing the Costs of ill
Health
Drive for growth and profit
2. Globalisation / Centralisation
Alliance of Physician, Pharmacy and Patient
Retailers relationship with consumers
3. Changing the Face of Chronic
Disease
©XPotential 2014 9
4. The Drive to Personalisation
Big data in personalised care and promotion
Expanding the role of the Pharmacist
Increasing importance of the personal advisors
©XPotential 2014 10
5. Unlimited Information Access
Savvy consumers of self medication
Taking personal responsibility for care
©XPotential 2014 11
6. Reinventing Shopping
Shift away from the traditional big box stores to more convenience shopping
Convenience focus for self medication
©XPotential 2014 12
7. 24/7 Access to care
Going for ‘my care’ online
Access to ‘my care’ in and outside the Pharmacy
©XPotential 2014 13
Postcards From Around The Globe
2. Globalisation
/ Centralisation
3. Changing Face of Chronic Disease
4. The Drive to
Personalisation
5. Unlimited
Information Access
6. Reinventing
Shopping
7. 24/7 Access to
care
1. Managing the Costs
of ill Health
©XPotential 2014 14
©XPotential 2014 15
Providing exceptional private and
personalized services and healthcare
©XPotential 2014 16
Providing Distinctive Highly Innovative Health
Care and Information Access in Store
©XPotential 2014 17
Specific Focus on ‘Skin’ and ‘Pain’
©XPotential 2014 18
Leveraging Mobile
Technology
©XPotential 2014 19
Best Practice from Lloyds Pharmacy
Personal responsibility for managing disease
Increasing the need for personal attention
Personalized care and offer
©XPotential 2014 20
©XPotential 2014 21
Increasing Proximity with 24/7 Access to
Care
©XPotential 2014 22
Providing a Holistic Store with Pharmacy, Food, Cosmetic and Services all in one
Destination
©XPotential 2014 23
Using Customer Insight to Create a Personalised
Loyalty Programme
©XPotential 2014 24
Best Practice from Shoppers Drug Mart
Increasing Proximity
24/7 access to care
Customer insight to create personalised promotions
©XPotential 2014 25
©XPotential 2014 26
Reinventing Shopping through
Proximity and Innovation
©XPotential 2014 27
Changing the Face of Chronic Disease
and Personal Attention
©XPotential 2014 28
Offer Beyond the Discount of Generic
Drugs through a Prescription Savings Club
Rewardinga Happy, Healthy, Well-Balanced Life
Through Their Loyalty Program
©XPotential 2014 30
Reinventing the Business and
Creating a Destination for
Health and Daily Living
©XPotential 2014 31
Best Practice from Walgreens
Managing Cost of ill Health
Changing the Face of Chronic Disease
Creating a Centre for Health
Providing Personal Care
©XPotential 2014 32
Providing personalized and specific health-
coaches by partnering with an insurance
company
©XPotential 2014 34
Best Practice from Rite Aid
Alliance of Physician, Pharmacy and patients
Personalized care
Health Coaching
©XPotential 2014 35
Implications
Prepare for a multi-channel approach with clarity around the role of each channel for the shopper
Building Shopper Insight as well as Consumer Insight
Win; Win; Win solutions are the only sustainable answer
Building Brand and its values as the trust mark for self medication
©XPotential 2014 36
Postcards From Around The Globe
2. Globalisation
/ Centralisation
3. Changing Face of Chronic Disease
4. The Drive to
Personalisation
5. Unlimited
Information Access
6. Reinventing
Shopping
7. 24/7 Access to
care
1. Managing the Costs
of ill Health
www.xpotential.co.uk
XPotential (UK)4/5 Market Square
MarlowBuckinghamshire
SL7 3HH
Tel: +44 1628 485847Fax: +44 1628 478065
XPotential (Thailand) Co. Ltd Q House Lumpini
Level 27, 1 South Sathorn RoadTungmahamek,
Bangkok, Thailand 10120
Tel: +66 (0) 2610 3706Fax: +66 (0) 2610 3601
XPotential (Brasil)Av. Divino Salvador, 716
Moema –São Paulo- SP
CEP – 04078-012
Tel: + 55 11 5051 9194Fax: +55 11 5054 0421
Percolate/ XPotential (Australia)P.O Box 237, Hampton
Melbourne Victoria 3188
Australia
Tel:+61 (0) 404 098 892
“We align individuals, functions and organisations, throughout the world, to create and deliver brand
equity”
