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My quirky keynote delivered at the Culture Jam.
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Pitch it like it’s hotDear culture jammer, here’s how to tell your story
Maribor, 20th September, 2014
You are not as ugly, or as beautiful as you’d imagine
Sell as much as tell
The one with the best story wins.
Intro + 1-liner
Problem and who suffers most
Solution
Why now, why you (the USP)
Domination plan: your go-to market, channels, partners
Final punch with a CTA
Pitch the problem. Not your idea.
Pitch the Why
Goals and drivers
Why do YOU care?
Storytelling 101
Storytelling 101
Setting
Characters
Plot
Conflict
Theme
What really, really matters here
Storyteller Audience Content
Storyteller
Audience (context)
Know your audience well. Know where, when and to who you pitch.
Content
Find your Frodo
People dig stories
The power of stories
Stories differentiate you & create added value
They help you build engagement with your peers
!
Stick your story and make it real (forget Mary and John!) Have 1 case study and 1 clear message Keep the flow Be authentic - don’t fake it! Don’t try to explain everything - leave something The goal of the pitch is: get a second chance Finish early and come out strong!
