What is

Multinational consumer

goods company.

‘Tide’y

History 1837: Founded by Williams Procter and James Gamble.

1850-1900: Building factories and introduction of products.

1930’s: International Expansion.

1945-1980: Entered Latin America, Western Europe and Japan.

Marketing at P&G•Advertising

•Sponsorship

•Celebrity Endorsements

•Digital

Situational analysis

Beauty and

grooming

Beauty

Grooming

Health and well

beingHealth care

Snacks and pet

care

Household care

Fabric and

home

Baby and

family

P&G Today… • Sells products in 180 countries.

• Operates in 80 countries.

• Has 2 Global business units.

Snacks and pet care: 4%

Grooming : 10%

Health care: 14%

Baby care: 18%

Beauty: 24%

Home care: 30%

Sales in respective

GBU.

Target Group: Women

Objectives • Focus to reach each and

every part of world.

• Special focus to its acquisitions and target markets.

• Innovation is the sole key.

• To provide the world a standard living style.

Strategy • Expand share with 10% increase

every year.

• Development between company and its acquisitions.

• Maximize brand awareness.

• Meet desired standards.

• Availability of products on market shelves.

• Raise the stock price of company.

Ivory: Direct and social media.

Crest: Introducing new

products in product line

Pamper: Product line expansion.

Always:Target groups: Women.

Iconic brand

marketing

What is P&G looking for?

To connect and

develop.

Collaboration

accelerates innovation.

Actively seeking

innovation and

partnership solutions.

When partnered externally, inspiration

and innovation and mutual

value creation are

at our fingertips.

-P&G

Thank you