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17-21 October 2016
KEY FIGURES OIW 2015
Events Attendees
Event organizers
Internationalkeynotes
Media articlesReach in Social Media
MNOK prod. cost
Keynotes72 9.500
94
75350
16.9 21.5 87
KEY FIGURES WEB AND SOCIAL MEDIA
Tweeted about #OIW2015
Reach in Social Media
Unique visits to oiw.no
of the 350 keynotes tweeted about
#OIW2015
125.632
5021.5M 5.707
Key learning: Massive potential for engaging keynotes in speaking
about OIW
Value of being part of OIW 2015
My event facilitates for meeting contacts
My event attracts international attention
My event contributes to OIW's goals
Organizer's value of own event
OIW's Project Management
OIW's visability and media coverage
OIW Attracts International Attention
OIW succeeds in goals and ambitions
OIW highlights the local innovation scene
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Sold out events
74%
International attendees
20%
Feedback from the organizersThe OIW Event Organizers were asked to give feedback on OIW and their own events
On a scale from 1-5, 5 being best
Key learning: Work smarter to get more International attendees and attention
THE WORLD’S FASTEST SURVEY
We believe more than 50.000 handshakes went down during Oslo Innovation Week and that OIW is a place for inspiration and new ideas. We asked the attendees,
and this is how they replied.
Did you meet new contacts?YES: 76 %NO: 24 %
Did you get new ideas? YES: 80 %NO: 20 %
What did we learn? 24 % not invited next year. 325 people replied to the survey.
Event organizers OIW 2015
Oslo Innovation Week
#OIW2016
2016
Brand positioning of OIW
#OIW2016
#OIW2016
You can attend an innovation confe-rence every day the rest of your life, if you want to.
Why would anyone choose Oslo?
On top of a strong program, we need to stand out as a whole.
How can OIW stand out in the long run (position)?Next GenUp & coming, young voices Too easy to copy. Will be built in anyway!
ImpactSolve the big problems, be painkillers – not vitamins!We are not yet ready to take this position.Will definitively be part of the program!
ActionReal time casesNot unique for Oslo.Will be built in anyway!
Brand positioning of OIW
Co-labMeeting places, workshops, hackathons, crowdfunding, debates.
Involve the target audience before – during – after.
Brand positioning of OIWCo-lab
Compared to the rest of the world, Oslo is unique in the sense that we don’t have hierarchies. There is a short distance to power, you’re only a tweet away from it. People collaborate across disciplines, positions and organisations. This gives us
speed. And it fertilizes innovation.
In a sense, Oslo Innovation Week is already a co-lab, being a ‘dugnad’ between more than 70 event organizers. Now is the time to involve the audience. At other
conferences, you listen passively (and might have the chance to ask questions). At OIW, the audience will take active part in the conference and the innovation in action, as this is a co-lab. This will change their learning experience for ever.
For you - as an event organizer - it means you have to involve the audience before, during and after the event. Hackatons, workshops, speed dates,
crowdfunding, catchboxes, use your creativity!
OIW 2016 THEME
OIW 2016 THEME
Power CouplesThe global economy needs a bridge between large, established
companies and the startup scene. Innovation, particularly radical innovation, happens when connecting previously unconnected bodies
of knowledge.
#OIW2016
OIW 2016 THEMEPower Couples
Compared to other global cities, the startup scene in Oslo (and Norway) lacks early funding: experienced VCs offering money and competence. BUT: Oslo has something that can help compensate this: a lot of pioneering companies with international experience. There are a
number of ways established businesses can help startups: being pilot customers, offer datasets, co-partner in developing, give access to technology, share lessons learned within
marketing, internationalisation, logistics, and so on.
Across all events at OIW2016 – across all the various topics and tech trends that will be presented – there is one overarching theme: powercouples. 2016 will be the year that we
showcase bridges between the established companies and the startup scene.Between public and private. Between experienced and young. Between academia and business. Between city
officials and citizens.
For you as an event organizer: think about whom to partner with. Who is the powercouple you put on stage? Who sits in your panel?
The 100 most promising Nordic startups join the battle.
#OIW2016
Company CrawlA curated selection of big,
pioneering businesses opens their doors during Oslo
Innovation Week.
#OIW2016
Hospitality#OIW2016
OIW 2016 at Oslo Spektrum
#OIW2016
Mikro workshop:Eventer som virker
Quick & dirty teaser for bidragsytere til Oslo Innovation week 2016Øystein Fossen, dr.ing.E-post: [email protected]
Teser om virkning og påvirkning
• Enhver samling av folk gir en anledning til påvirkning
• Du oppnår den form for virkning som du legger til rette for gjennom design
• Du oppnår best effekt ved å la folk virke på seg selv gjennom strukturert egenaktivitet
Designelementer
• Størrelse: 2-10 pax, 11-20, 21-70, 70+• Varighet: 1 time, 2 timer, 4 timer, 1 dag, 2
dager• 50% regel: En workshop overlater minst
50% av tiden til deltakerne• Tre steg: Sett scenen, strukturer
deltakelse, deling og oppsummering
Verktøy for påvirkning • Hva ønsker du å oppnå gjennom eventet?• Hvem deltar og hvorfor?• Hvilke tema skal bearbeides?• Hvordan sette grupper sammen?• Hvilken pedagogikk og
involveringsteknologi vil du benytte?
Mellomstørrelse event - eksempel• Fra 21 til 70 deltakere, 2 timers event• Gruppestørrelse; Kvadratrot av deltakertall justert så det blir fra 5 til
7 personer i hver gruppe• Fordeling av tid: Introduksjon 30 min, gruppeaktivitet 40 min,
tilbakerapportering og oppsummering 30 min• Antall spørsmålsstillinger: Maksimalt tre emner• Bruk av roller: Ordstyrer og referent i hver gruppe• Tilbakemeldingsformat: Kan varieres i det uendelige, innlegg, appell,
utvalg, kastemikrofon, powerdotting, kahoot, twitter, decibelmåler
Design ditt event på Oslo innovation week
• Delingsrunde: Hver deltaker presenterer seg og et mulig forslag til event for OIW 2016
• Bearbeiding av ett event: Velg ut ett potensielt event og bearbeid det videre ut fra følgende mal:
• Hva ønskes oppnådd gjennom eventet?• Hvem er målgruppen og ønsket antall deltakere?• Hvor lang tid skal eventet ta? • Hvilke problemstillinger skal det jobbes med?• Hva er kriteriene for gruppesammensetning? • Hvilken form ønskes på diskusjon og tilbakerapportering?
OIW Event criteria checklist
POSITIONING• Support the theme Power Couples - build
bridges between corporates and the startup community
• Build the position Co-lab • (Next Gen, Impact, Action)
• Involve the audience – before – during – after
• Facilitate a meeting place/meetings at your event
CONTENT• Be pioneering and cutting edge• Have 70 % female keynotes• Showcase diversity and new talents• Tell your story, don’t sell a product
COMMUNICATION• Initiate own and part-take in official
marketing, social media and PR activities• Activate own speakers in Social Media• Have an English program to welcome an
international audience EVENT MANAGEMENT• Follow deadlines and provide info before,
during and after the event• Use digital registration forms/tickets
(Eventbrite, Confetti)• Support startups with discount on tickets• Collect demographic data
Find the application on www.oiw.no
To create the best experience for the delegates all events and organizers must
Deadline for submitting 15 April
