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What is Online Marketing?
Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale
Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model and Business to Customer Marketing now a days. C2C is also doing great today
Internet User By Country
Types of Online Marketing Are :
Email MarketingBlogging & Content
MarketingPay Per Click (PPC)
Marketing, Social Media Marketing,
Video Digital Marketing,
Viral Marketing & Mobile Marketing
Methods and ChannelsTime Budget Target
Audiences30 days 39.00 lac Professionals
Email Marketing
Email marketing is promoting products through the use of email of professionals or business class
There are 2 main ingredients to an effective email marketing campaign
Need to supervise the contents of mail which should be as per the standard and showing the crux of mail.
They are to build a large list of people you can email and to write great emails
The emails should be packed with free value and they should move people to buy what you’re trying to sell, and to hit on there need of smart phone like Blackberry
Blogging & Content
Yet another but important and crucial marketing trend that has brought a huge aberration in our society
Blogger was launched in 1999 by three friends. Blogging as an ardent marketing tool has really blossomed in the last some years and keep value on contents.
Blackberry users are a business minded people and need content and notes as per there expectation as Blackberry was doing earlier
Blackberry Android need to hit with immense effect with new trends which shows smartness in pocket any time any where.
Businesses, companies and even superstar now use blogging system for huge promotions and getting value and superb response from there target audiences.
Pay Per Click Marketing
We have to pay for Adwords. We target certain keywords and then when those words
are searched for on a search engine such as Google, our ad will appear.
But we do have to pay every time blackberry ad is clicked on. As PPC, CPM & CTR
We need to make sure we are on right track and find out how to effectively use PPC, CPM, CTR.
Otherwise we can easily lose a lot of money in a short amount of time. So We have to Strategies any Single Penny.
These should be on GEO. & Demography Base.
Social Media Marketing
Social media is very popular right now and it’s only getting more popular day by day as there is more than 15 Crore Net User and already on many Social Media.
We can tap into that popularity by using social media to sell Blackberry with targeting Geo, Demo, Tier Cities and Metros to focus and to increase the market share, because, we are targeting only Professionals, Business Class.
Just make sure we don’t SPAM people. In fact, we shouldn’t use any social media to directly sell anything
Just use social media to direct people to other sites where you can then hit them with a sales pitch and to show the specification of Blackberry Priv, that Why Priv…….?
With regards to the Internet, this is the promoting of brands using all forms of online digital advertising channels to reach consumers
This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media.
So We Could easily reach to our target wit a genius data bank and existing Blackberry users
Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes.
It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, ebooks, images, or even text messages.
AIDA Model
Applying the AIDA Model to Online Marketing
A – Awareness Initial point where your brand and/or business is
recognised and acknowledged. I – Interest
Generating thoughts and discussion about your brand. D – Desire
Communicate your messages through the use of social media and email marketing.
A – Action The stage where the conversion is complete and back to
the 'interest' stage to retain them. Your website is responsible for this stage.
India’s Best Marketing Companies.
Rank Company Name 1 Vodafone 2 Bharti Airtel 3 Hindustan Unilever 4 Cadbury 5 Coca-Cola India 6 PepsiCo 7 ITC 8 Sony India 9 Tata Motors10 Samsung Electronics 11 Nokia 12 Idea Cellular
Crux of Investing Amount for ROIBest Source Apart from All
Best 5 Keys as of Now
Display Adverts through CTR & CPM ( 35 % of budget)
Creative Video Adverts ( You Tube & Daily Motion ( 20 % of budget)
Affiliate Marketing ( 10% of Budget)
Network Marketing( As Advertiser & Publisher) ( 20% of Budget)(
Mobile Marketing (Pop ups) (15 % of Budget) Total: 35+20+10+20+15 =100%
Why..?
CTR & CPM, Cost Effective with huge positive response and reach easily to the targets
Shorter and smarter Video ads to reach the targets
Targeting Target Audiences
Easy to Reach and Connect with target audiences
Marketing Strategies Pull marketing:
Websites and blogs are pull strategies
Build websites & Blogs Company’s social media profiles product
specific Blackberry tries to draw in customers through
different kinds of advertising, such as TV ads, online banner ads and social media
Online banner ads, and radio and TV ads are other forms of pull marketing.
Marketing Strategies Push Marketing:
Email Campaign Certain offers through
your social media profiles Companies may push information and
promotional material directly to end users through email or fliers to generate demand
Create an email database of potential customers and send them product announcements and promotions directly
Advantages Of Online Marketing
One to one approach Cater to specific interests Different content by choice Geo- marketing Relatively inexpensive Global business Measuring statistics is easy Accountability
Disadvantages Illegal or unethical practices
Physical demonstration and needs to be tangible
Transparency
Cost of Hardware
Internet Marketing in India – Challenges
Governance, laws and regulations Cultural issues Lack of technical infrastructure Marketing philosophies & channels Online shopping worries
Fear factor Unreliable delivery mechanisms Credit card fraud and usage:
MARKETING FUTURE
Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives
Companies grappling with the issue of whether to market via the Internet are already behind
Companies attempting to build a coherent Internet marketing strategy must begin to believe that the Web is likely to be the center of their marketing future, not simply an adjunct to traditional marketing methods
Thank You All the best for your journey in 2015-
2016