Data InformsProductDesignUser Experience

@john4man

Largest email service provider8.5m users, 14b sends, 5b actionsTwo domains in Alexa 500350 employees all in Atlanta

Why?

“A product is only as powerful as it is easy to use.”

As a data scientist, then,my job is to find ways to use data to inform the product.

Extractive Design: When the product informs the dataset

But what do you do when your product is something other than data?

At MailChimp we are intentionally NOT EXTRACTIVE

Internal External

Insights

Capabilities

Customers

Internal External

Insights

Capabilities

Customers

20%

80%

Internal External

Insights

Capabilities

Customers

Internal External

Insights

Capabilities

Customers

Internal External

Insights

Capabilities

Customers

Compliance

“Bullshit review process...I'm sending out high Press Releases about this time wasting process...Google me and you would know I'm a serious marketer with influence. Ill definitely make sure everyone I know in this industry knows what a pain in the ass this was.”

Final modeling

setInter-

mediate Modeling

Data Collection

Category

User Acct metadata

Acct Metadata

List

Address history Bounce

ModelList scores

Campaign

Campaign history

Prev. camp. perf.

ContentContent Model

Content scores

Predictions

Final M

odelPublic Lists

Design to eliminate risk and complexityFunction Tool

Slow Storage Sharded PostgreSQL

Fast Storage Redis

Modeling Language R

Machine Learning Model Random Forest

API + Background Processes

Python

Internal External

Insights

Capabilities

Customers

Communicating

Technical

Dismantling the send time grand narrative

Dismantling the send time grand narrative

Align Yourself & ServeNo Special Treatment1) Goal 2) ToysAvoid Complexity

Thanks!@John4man

John-Foreman.com