Social Media Trends Summit

2015

Live-covering big events

Marco Ricorda

Community Manager

European Union at Expo Milan 2015

@marcoRecorder

20 MILLION VISITORS

1 MILLION SQM

145 COUNTRIES

94% OF THE WORLD POPULATION

THE BIGGEST EVENT IN 2015 AND THE BIGGEST EVER EVENT ON

FOOD AND NUTRITION

THE FIRST SOCIAL MEDIA WORLD EXPO

Communicate the European Union through emotions

«THE GOLDEN EAR» THE STORY OF ALEX AND SYLVIA

COMING OUT 21 APRIL

#TheGoldenEarFilm

4 BABY STEPS

TRAIN

LISTEN

REACT

EVALUATE

1. Train

TRAIN

LISTEN

LISTEN

REACT

EVALUATE

Photo credits

© European Union/MCI/BRC, 2015 Olympic weights © markomarko40 – Fotolia Rugby,Placcaggio © massimhokuto – Fotolia groupe au rugby © ALAIN VERMEULEN - Fotolia The strategy of football © rafikovayana – Fotolia