The Lego MovieBy Sam Bellman

The LEGO Movie Cover Art – Movie\ General Background

Background – The Lego Movie – it was released on February 1st 2014 however this was in Copenhagen. It was released theatrically on February 7 2014. The genre of the movie is a computer animated adventure comedy film.

Facts on The LEGO Movie Directed and co-written by Phil Lord and Christopher Miller. The movie was

distributed by the Warner Bros. Pictures and the film itself features the voices of Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Alison Brie, Charlie Day, Liam Neeson and Morgan Freeman.

It was the first film was produced by Warner Animation Group. They initially had a production budget of $60 million. The production companies include Village Roadshow Pictures, Lego System A/S, Vertigo Entertainment, Lin Pictures, Animal Logic, Warner Animation.

The marketing costs

Opening weekend $69,050,279 (9 February 2014) (3,775 screens)

£8,051,140 (16 February 2014) (547 screens)

Box OfficeThe Lego Movie grossed $257.8 million in North America, and on top of that $210.3 internationally, for a worldwide total of $468.1 million.

Pre Production Information The film started development in August 2009.

Started Pre Production in June 2012

Production in October 2012

Post Production November 2013

Completed in November 2013.

Examples of marketing http://workshop-media.co.uk/5-of-the-best-video-marketing-examples-of-

2014/

Here you can see the Lego Movie being advertised on the side of a public bus in London, an example of marketing.

Marketing continued – The Website

As you can see there are several products you can purchase straight from the website, all of these products pay a part in The LEGO Movie marketing campaign. The prices appear to be reasonably cheap as well as the reviews from customers being very high as a whole.

Teasers and Trailers – The LEGO Movie

This is the official trailer posted by Warner Bros onto YouTube.

This is The LEGO Movie - Man of Plastic - Official Warner Bros.

This is The LEGO Movie International trailer.

The LEGO Movie video game The Lego Movie Videogame is an action-adventure video game developed by TT Games as part of the Lego

series of video games. It follows the plot of the animated film The Lego Movie. The game was released by Warner Bros. Interactive Entertainment alongside the film in 2014 for Microsoft Windows, Nintendo 3DS, PlayStation 3, PlayStation 4, PlayStation Vita, Wii U, Xbox 360 and Xbox One, and on 16 October 2014 for Mac OS X by Feral Interactive. This played an important role in promoting the film and is one of the key factors towards their marketing campaign.

Social Media

This is the popular facebook page of The LEGO Movie, with over two million likes at the moment.

This is their twitter feed, both pages keeping their followers updated on the latest news.

Target Audience The main target audience for the film is mainly children. However there is a

lot of adult humour thrown in throughout the film that might interest the parents of the children.