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Steve Johnson Under 10 Consulting @sjohnson717 [email protected]
IS AGILE BREAKING PRODUCT MANAGEMENT?
Big companies can be agile too!
“ ”
With today’s methods, we can build the wrong product faster than ever.
COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC.
” “ The biggest waste of all in product development is building something
that absolutely no one wants.
Eric Ries Business of Software, 2010
where does innovaOon begin?
“this side up” hSp://www.flickr.com/photos/andyde/4762081047/
So, we’re in complete
agreement?
?
?
COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC.
” “ Minimum Viable Product: n. A set of product functionality
that can best be described by the following phrase:
“Well, it’s the least we could do.”
Saeed Khan onproductmanagement.net
?
COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC.
REFINE DESIGN & DELIVER DEFINE
COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC.
Before: focus on product
REFINE DESIGN & DELIVER DEFINE
Product
PromoOon
Sales
Support
Business
Market
Business
Market
COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC.
Now: extend your view
REFINE DESIGN & DELIVER DEFINE
PromoOon
Sales
Support
Business
Market
Business
Market
Product
COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC.
” “ If you can’t describe what you are doing as a process, you
don’t know what you are doing.
W. Edwards Deming
REFINE DESIGN & DELIVER DEFINE
PERSONAL Exper-se ❑ Business ❑ Market ❑ Technology ❑ OperaOons ❑ Domain Communica-on ❑ Speaking truth to power ❑ Influence through authority ❑ Influence through reason ❑ Influence through passion
PRODUCT ❖ ExperOse: Technology ❑ ❑ ❑ ❑ ❑
PROMOTION ❖ ExperOse: Market ❑ ❑ ❑ ❑ ❑
SELLING ❖ ExperOse: Market ❑ ❑ ❑ ❑ ❑
SUPPORT & OPERATIONS ❖ ExperOse: OperaOons ❑ ❑ ❑ ❑ ❑
Prepared for: By:
BUSINESS RESULTS ❖ ExperOse: Business ❑ ❑ ❑ ❑ ❑
CORPORATE ❖ ExperOse: Business ❑ Roles & responsibiliOes ❑ Strategy Canvas (BOS) ❑ Growth-‐Share Matrix (BCG) ❑ Three Horizons (TCG) ❑ Product/Market matrix (Ansoff)
Competencies ❑ Authority ❑ Systems ❑ Passion ❑ InnovaOon ❑ Research ❑ ExperOse
MARKET ❖ ExperOse: Market ❑ ❑ ❑ ❑ ❑
BUSINESS ❖ ExperOse: Business ❑ ❑ ❑ ❑ ❑
MARKET RESULTS ❖ ExperOse: Market ❑ ❑ ❑ ❑ ❑
1408 Copyright © 2012-‐2014 Under10 ConsulOng, LLC
Under10 Playbook Canvas
REFINE DESIGN & DELIVER DEFINE
PERSONAL Exper-se ❑ Business ❑ Market ❑ Technology ❑ OperaOons ❑ Domain Communica-on ❑ Speaking truth to power ❑ Influence through authority ❑ Influence through reason ❑ Influence through passion
PRODUCT ❖ ExperOse: Technology ❑ Product stories & personas ❑ Feature priority list ❑ Product journal
PROMOTION ❖ ExperOse: Market ❑ Market stories & personas ❑ Promotional priority list ❑ Launch plan
SELLING ❖ ExperOse: Market ❑ Pricing & discounting
schedules ❑ Sales enablement priority list ❑ Battle cards
SUPPORT & OPERATIONS ❖ ExperOse: OperaOons ❑ Delivery plan ❑ Support plan ❑ Operations plan
Prepared for: By:
BUSINESS RESULTS ❖ ExperOse: Business ❑ Process retrospective ❑ Business review
CORPORATE LEVERAGE ❖ ExperOse: Business ❑ Roles & responsibiliOes ❑ Strategy Canvas (BOS) ❑ Growth-‐Share Matrix (BCG) ❑ Three Horizons (TCG) ❑ Product/Market matrix (Ansoff)
Competencies ❑ Authority ❑ Systems ❑ Passion ❑ InnovaOon ❑ Research ❑ ExperOse
MARKET ❖ ExperOse: Market ❑ Feasibility assessment ❑ Competitive landscape ❑ Success metrics
BUSINESS ❖ ExperOse: Business ❑ Business canvas ❑ Portfolio roadmap ❑ Business goals
MARKET RESULTS ❖ ExperOse: Market ❑ Success profiles ❑ Market review
1408 Copyright © 2012-‐2014 Under10 ConsulOng, LLC
Under10 Playbook Canvas
For more, get Look Beyond the Product, available now on Amazon. LookBeyondtheProduct.com
It was never just about thermostats. At its core, Nest has always been about the home. We reinvent unloved home products to create simple, beauOful, thoughhul things.
—Tony Fadell CEO & Founder, Nest
“ ”
COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC.
? ? Has agile broken product management?
28
COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC.
REFINE DESIGN & DELIVER DEFINE
Product
PromoOon
Sales
Support
Business
Market
Business
Market
Learn more at hSp://www.under10consulOng.com/soiware
Now in beta
COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC.
” “ Simply having a formal process is itself a best practice.
Robert G. Cooper and Scott J. Edgett, Best Practices in the Idea‐to‐Launch Process, April 2012
COPYRIGHT © 2014 UNDER 10 CONSULTING, LLC.
