1. Media ImpactDate: October 22, 2014Prepared for: PFC Conference

2. MissionTo inspire pluralism among young Canadians ofdifferent spiritual, religious and secular beliefs.2GoalTo build a more inclusive and pluralist Canada. 3. In our DNA3 4. Questions41. Can documentaries be an effective tool forsocial change?2. What kind of change how will we know?3. How best can we INSPIRIT use them to achieveour mission? 5. 5Can documentaries be an effectivetool for social change?Yes BUT not aloneClear goalImpact campaignPartners GNOs, change makers 6. What kind of change?6Illustrated by BRITDOC:Bottom UpPublic AwarenessBring new facts to light, tackle prejudices,create discussion.Public EngagementPetitions, voting, letter writing, buying andboycotting, volunteering, donating etc.Top DownPolitical ChangeThink tanks, elected officials, civil servants,changing attitudes & priorities, policy &legislation.Corporate ChangeInternal policies, production changes,product or marketing, investments andcountries of operation.Legal ChangeChallenging governments, corporations andpowerful individuals using existing laws 7. About Blackfish Tells the story of aperforming killer whale thatkilled several people whilein captivity. Explores the species crueltreatment in captivity.7 8. 8 9. The Blackfish Effect9SeaWorld shares dive asdocumentary spursattendance dropSeaWorld shares tumble 33%following Blackfish documentaryAfter film, SeaWorld to make improvements 10. Fogo Process10 11. Our Role Fund Screening, Outreach andDocumentaries Partner, connector and convener Research11 12. 12 13. 13 14. Our Mission: To inspire pluralism amongyoung Canadians of different spiritual, religiousand secular beliefs. What do we need people to KNOW How do we need them to FEEL What do we want them to DOTo build a more pluralist and inclusiveSociety?14 15. Thank you