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Total Indian Apparel Market To HIT Rs. 5.5Lac Crore In 2023
CAGR 9%
CAGR 9.5%
Figures in INR Crore
Indian Women’s Wear MarketApparel Market
2AIC - PENTAGON
Is IWW Worth The Time & Effort?
1. Preference Shift from non-branded to BRANDED apparel.
2. Cultural shift from Ethnic to WESTERN.
3. Increasing number of Women Workforce.
4. INR 7500 Cr. Market With a CAGR Growth of 10% Till 2023.
5AIC - PENTAGON
50+ Brands Operating In Indian Women’s Wear Market,But Clothing Line Is Different
GAPs In The Market and Brand Operating
Price Band – 1199 to 1800 for a Denim BottomLine Of Clothing Inclined Towards “VALUE” Proposition
Price Band – 1800 to 3000 for A Denim BottomLine Of Clothing Inclined Towards“PREMIUM”
Line of Clothing Evening Wear. Chiffon Tops, Frocks etc.(Non – Denim)
Line Of Clothing Based on COTTON and LINEN which is about COMFORT and Ease. (Non – Denim)
Super PremiumPrice Point 4500 to 12000
CK, Levis(Some Part) Mango Tommy Hilfiger
PremiumPrice Point 2000 to 4500
Levi’s, Lee, ONLY, Wrangler, Pepe , UCB,
Vero Moda, Forever 21,AND, NEXT,Wills, FCUK
US Polo
Mid PremiumPrice Point 1200 to 2000
Jealous 21, Spykar, Flying Machine, Xpose, Kraus, Recap LeeCooper, Deal jeans
Mineral, NOI, 109 F, Fusion Beats, Chemistry, Fame Forever, Latin Quarter
Scullers
EconomyPrice Point 700 to 1200
In-house Brands – Life, DJ&C, Champion USA etc + Some Local like Wert jeans, Crimsoune Club, Euro Jeans,
In House Brands – Ginger of lifetyle Etc.
Cotton World, Yishion
GAP In This SLOT With Volume
Intense Competition
GAP but Size Is too LOW
6AIC - PENTAGON
Intense Competition
What Categories Should Brands Cater?
Category/ Brand
Winter Wear
Tops/Shirts
Trouser/Skirts
Denim T-Shirts Formal Jackets
Total
Group A Yes Yes NO YES YES NO NA
Group B Yes Yes NO YES YES NO NA
Group C Yes Yes Yes NO YES NO NA
Group D Yes Yes Yes NO YES YES NA
Size Of Category
3060 1550 1060 890 590 390 INR 7540 CR PA
Growth CAGR 2013 - 23
8% 12% 10% 15% 15% 9% 10%
7AIC - PENTAGON
Target Audience and Segmentation MatrixTarget AudienceBrands
Group A Group B Group C Group D
Gender Female Female Female Female
Health & Grooming
Conscious Conscious Conscious Irregular Yet Conscious
Age 18 to 24 24 to 30 24 to 30 30 to 34
City Mini Metro, T1 & T2
Metros + Mini Metros
Metros + Mini Metros
Metros + Mini Metros
Price Segment Value Premium Premium Mid - Premium
Occasion Daily Daily Weekly Weekly Twice
Occupation Student Professional Professional Established
Status Single Married or Committed
Married or Committed
Married/Committed/Separated
8AIC - PENTAGON
All Are “Young Urban Educated Health-Conscious Female” But The Lifestyle Is completely DIFFERENT – Hence KKCL Needs All 4 Brands In
The Ladies Western Wear MarketTarget Audience Integriti Galz Killer For Her Pg3 Easies
Spending Power < = 7000 PM 7 to 15 K PM 15 to 30 K PM 30 to 50 K PM
Phone Nokia Samsung iPhone Lenovo/iPhone Which Suits Her Work
Transportation Public Auto/Taxi/Scooty Private Car or Scooter Private
Personality Sincere Ambitious Achiever Esteem Seeker
Activity Area Campus, Coffee & Cinema
Malls, Adventure Trips, Weekend Bash
Malls & Pubs too frequent
Malls, Pubs Basic Social Gatherings
Smoking And Drinking Strictly NO Occasional or Social Regular – exceptions possible
NO
Interests FB Queen Who Cares! Think about CAREER and Marriage.
Gossip Queen – Who Does What?
Responsible
Cosmetics Lakme Maybelline Chambor Lancôme
Boys Call Her Cute Cool Chic Classy 9AIC - PENTAGON