How to shape the best work conditions to Align People, Business

& PurposeDutch B Corp Event – 11th November 2016 

Jos van Snippenberg – Maaike Huisman

Worldwide

±88%NOT Engaged

Bron: Gallup engagement survey 2015 2

Our drive is to bring meaning back to work

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HOW

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Balance between commercial goals &

doing good

Pressure on taking

ownership

The right person for

the business

Focus on the right goals & activitities

Need for professionalisation Maintain attractiveness

as an employer

Preserve organisational

purpose

Maintain experience and know how

Generational differences in the work place

Source: o.a. Purpose driven conversations & inspirations

Misfit with traditional

management practises

Purpose driven companies have to face these challenges

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How does this affect your business?

Which of the challenges do you identify in your own organisation and which are the most obstructive?

Write them down…

On what challenge do you want to work on?

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Comfort zone

PLAY zone

Lethargy zone

Activist zone

Effectiveness

Goal

orientation

SoulfulnessInvolvement

The challenge for purpose driven companies

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8

Pave the path for Aligning People, Business & Purpose

Facilitate

Navigate

Focus

Job role

DNA

Purpose

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A Playzone generates impact

Verzuim Klantgroei Productiviteit Rentabiliteit0%

5%

10%

15%

20%

25%

30%

-27%

12% 18%12%

A Playzone improves employee engagement, it leads to a work environment where people thrive and have more impact on organisational succes. Furthermore it leads to:

• Real time (online) insight into work effectiveness and engagement• Improved employer attractiveness• A shared purpose towards clients, employees and stakeholders

Source: Gallup consulting, research over 125 world top organisations.

The impact of engaged employees towards not engaged employees

Absenteeism Customer growth Productivity Rentabilty

Pay for Performance

Play for purpose

The first steps…

What drives us peopleWHAT PEOPLE SEE

BEHAVIOR

WHAT IS HIDDEN

VALUES

BELIEFS

WORLDVIEW

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Share personal meaning with organisational purpose 

Society

Organisational purpose

Whole person

Work context

Playzone

Dialogue

What impact does your company wants to make?

What makes you happy?

What kind of environmentstimulates you?

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This requires a new role

To Align People, Business & Purpose as driving force for better results

A Playmaker is sensitive , curious and is courageous

Shows new perspective on role

contribution. By connecting

personal dream with organisational

purpose

Contributes continuously to

shape the conditions for a  stimulating work context. Selects new tools and methods and

assures for the right

implementation

Conduct an appreciative,

judgement free conversation and

provides individual and team feedback

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How to start Aligning People, Business & Purpose

Start conversations with colleagues about: Passion Rock solid belief in own abilities Motivation to grow in work

Ask people about their expectations about the work context:1. Autonomy 5.

Financial reward2. Collegiality 6.

Diversity in work3. Leadership 7.

Knowledge & Skills4. Policy 8.

Growth possibilitiesProbe and explore:  How strong is the connectedness with the organisational purpose What is the personal significance of the work context factors? What kind of actions could be made to shape a stimulating work context 14

Predicts work effectiveness &

Satisfaction

(T. Notenboom & Van Snippenberg

2006)

NOW

GET SMILING FACES Be sensitive to understand what makes people tick

MAKE REAL IMPACTCreate a Playzone where everyone matters!

The Playmakers – www.theplaymakers.nl

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