How Long Should

Your Podcast

Be?

As as a radio show host, I oftentimes get asked the question, “How long

should my podcast be?” My answer?...

“As long as it needs to be.”

Your podcast should be shorter than you think it needs to be.

Radio shows measure TSL – in other words, “time spent listening.”

This TSL measurement has

steadfastly declined since the 90s, and

continues to year by year.

Therefore, the competition for

time continuously grows between

your podcast and everything else.

Think about what people do as they

listen to your podcast – they may

be driving, cleaning, or eating,

for instance. In other words,

they’re not usually paying full attention.

As a radio show host, I have never heard a podcast over 30 minutes that

couldn’t be made shorter.

When you record a podcast and edit it afterward, you are then able to make an average podcast more

powerful by cutting it down to both get rid of the excess and focus more so on getting to the point.

In most cases, a half hour is more than enough time to expect people to pay attention. However, if you really do have a

solid half hour/hour of

material, break down your

podcast into several episodes.

Shorter is better! The longer people listen, the more spectacular it needs to

be!

Want to start a podcast—but also want to make sure you create one that

people want to listen to and share? You can find our free “How To Start A

Podcast” video series and 2 free PDF guides on our website,

www.PerfectYourPodcast.com.