Embed Size (px)
Citation preview
ULTIMATE SUCCESS IN DIGITAL DRIVEN WORLD
Katesara ParinyanusornManaging Director, Thinkplus Digital
Tuesday, June 17, 14
WHAT WE WILL COVER TODAY
• Let the digital advertising work harder for you
• Let’s start your first pitch today
Tuesday, June 17, 14
WHAT WE WILL COVER TODAY
• Let the digital advertising work harder for you
• Let’s start your first pitch today
Tuesday, June 17, 14
IMAGINE, IF YOU WERE ...
Web Designers
Web Developer
Mobile App Developer
Production House
What are your customers expectation?Tuesday, June 17, 14
SUCCESS
Tuesday, June 17, 14
AAWARENESSPREFERENCE
SALES
INFLUENCE
How do you define success
SPECIFIC GOALS
Tuesday, June 17, 14
RETURN ON INVESTMENT
IMPRESSIONS EYEBALLS
CLICKS LEADS
CONVERSION SALES
Tuesday, June 17, 14
KEY TAKEAWAY
• Your customers need success
•Define the specific goals
• Return on investment
Tuesday, June 17, 14
WHAT WE WILL COVER TODAY
• Let the digital advertising work harder for you
• Let’s start your first pitch today
Tuesday, June 17, 14
4 STEPS TO START YOUR FIRST PITCH
•FIND CUSTOMER’ S MARKET OPPORTUNITIES
•UNDERSTAND YOUR CONSUMER BEHAVIOR
•NEVER FORGET ABOUT GOAL
•SOLUTIONS
Tuesday, June 17, 14
MARKET OPPORTUNITIES
• Quantitative Research | Google Trend
BRAND MATRIC
Tuesday, June 17, 14
MARKET OPPORTUNITIES
• Quantitative Research | Google Trend
CATEGORIES MATRIC
Tuesday, June 17, 14
MARKET OPPORTUNITIES
• Qualitative Research | Google Search
Tuesday, June 17, 14
AAWARENESSPREFERENCE
SALES
INFLUENCE
Consumer Behaviors
SEGMENTATION
Digital Mom
Tuesday, June 17, 14
Tuesday, June 17, 14
SOLUTIONS
• SEARCH
•MOBILE
• YOUTUBE
Tuesday, June 17, 14
SEARCH
Tuesday, June 17, 14
Consumers trust search
50% of searched online as their primary source of
information during the ZMOT. Only 22% used the company/brand website.
Tuesday, June 17, 14
And smartphone users are doing the same thing
90%have searched for local information
95%of these people act
within 24 hours
Tuesday, June 17, 14
CYCLING IS POPULAR IN BANGKOK, YET
NO ONE ADVERTISING
Tuesday, June 17, 14
SEARCH CONTINUE TO EVOLVE
Result Answer Clicks Leads
SEARCH GIVE YOU A TOTAL CONTROLSearch Product terms Category term
Location District Province
Call to action Click to Call Click to site
Location Map
Tuesday, June 17, 14
YOUTUBE
According to the Cisco Visual Networking Index, an ongoing initiative to track and forecast the impact of visual networking applications, by 2017 video will account for 69 percent of all Web traffic. And the majority of that traffic will come from non-PC devices
Tuesday, June 17, 14
Hub
VIDEO CONTENT ARCHITECTURE
Hero Hygiene
Tuesday, June 17, 14
HERO
http://www.youtube.com/watch?v=HB3xM93rXbY
Tuesday, June 17, 14
HERO
http://www.youtube.com/watch?v=6lh7D2LMpTQ
Tuesday, June 17, 14
what you want to communicate about your brand, packaged in a story which
• makes an emotional connection
• is memorable
• invites further participation
hero content
Tuesday, June 17, 14
"With 1,000 million people watching YouTube, there are millions who are just looking for instructions, information, solid advice."
Hygiene content
what your target market are
searching for
what your brand has to say
Tuesday, June 17, 14
The videos go into greater depth on the various technical specifications and functionality of as well as providing videos of interest to specific target audiences.
The Hygiene Content Illustrates Product Benefits
Dynamic Steering video – 1M views Welcome To My Cab Webisode - 600k views
Tuesday, June 17, 14
Knorr Recipes
HYGIENE How to…
Tuesday, June 17, 14
Millions of consumers are just looking for instructions, information and solid advice
Tuesday, June 17, 14
HUB
Hygiene content be the most compelling answer to
the question discovered through search
Hub regularly updated destination
and valuable and engaging content
worth returning to subscribe - like - follow
Hero Content entertain and inspire with
emotional storytelling promoted through advertising
Tuesday, June 17, 14
HUB
Tuesday, June 17, 14
2x
1x Unsubscribed
TV Subscribed
Average Watch Time of Channel Content in Minutes
Build your HUB Users who subscribe watch more of your content
Tuesday, June 17, 14
How-to’s, Demos, Customer Service Original Series, Success
Stories, Passions, and Interests
Product launches & seasonal campaigns
Align your content with your media buys and annual marketing plan to engage the right audience
Hero Multi-Channel Media
TV, Out of home, YouTube Masthead, Engagement Ads
Hub
Targeted Media TrueView In-Stream,
Engagement Ads
Hygiene Intent based Media
TrueView In-Display, Category Search
Tuesday, June 17, 14
THANK YOU
Tuesday, June 17, 14
