GET PAID TO

SPEAKfind a topic that sellsSPEAK

So, you want to be a speaker?

Great!

Now you have to find a topic that sells

Don’t dream this up on your own!CAUTION!

If you just climbed a big mountain or swam the English Channel…

- maybe start with motivation

If not… What TOPIC will you speak about?

Here are 4 sure-fire ways to find the

perfect TOPIC audiences will love

(and pay for)

TOPIC

Let’s talk about TOPIC focus and MARKET focus

FIRST…

When most speakers get started they will talk about

ANYTHING!motivation?

customer service?

sales?leadership?

planning?

team building?

change management?

succession planning?

technology?

innovation?entrepreneurship?

time management?

habits?

marketing?

Niche market All markets

Niche topic

Any topic

It looks like this

“I’ll speak about

anything!”

“I’ll speak to anyone!”

“Being an expert in everything makes you an expert in nothing.”

Niche market All markets

Niche topic

Any topic

stronger p

osition

weaker p

osition

In general, it’s easier to build market strength with a niche TOPIC for a niche MARKET

Niche market All markets

Niche topic

Any topic

customer service for health care

“I’ll speak about

anything!”

“I’ll speak to anyone!”

As you gain success, narrow your TOPICS and the MARKETS you serve.

FOUR types of Market Research

to help you find your ideal Topic.

#1. What are ASSOCIATIONS buying?

Associations are a big, reliable source for booking speakers.

1st: Find Associations

Search for “association conference [your industry]”. For example “association conference engineers” or “association conference social work”

2nd: find past agendas

Find their conference agenda. Look at presentations listed from non-industry speakers (likely to be paid).

Q: What topics are popular? Q: Would your topic compete with what they are already paying for?

3rd: what topics are popular?

#2. Use the AMAZON search engine.

Amazon is a huge research tool that constantly reports on consumer

interests

https://hughculver.leadpages.co/25-ways-slideshare-find-a-topic/

https://

hughculver.le

adpages.co/

25-ways-

slideshare-

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Download your copy

Get the free report: “25 Ways to Get Paid to Speak”1. Industry associations 2. Corporate event 3. In-house training 4. Conference workshop 5. Emcee at conference 6. Service clubs 7. Lunch and learn 8. Business networking groups 9. Special interest groups 10. Webinar for client

11. On-line course 12. Speaker bureaus 13. Education institutions 14. Facilitation 15. Platform speech 16. Toastmasters 17. Seminar companies 18. Live on-line seminar 19. Showcase event 20. Public seminars

21. Host a conference 22. Membership 23. Video on demand 24. Pn-line course 25. Cruise ships

Send me “25 Ways to Get Paid to Speak” report

Do you want to get Paid to Speak?

1st: Search Amazon for your topic (communications, customer service, change management, time management, etc)

2nd: Find books with an Amazon Best Seller Rank of 50,000 or less (sales of at least five books per day)

3rd: Find a niche in top-selling topics you can own. Q: What topics are popular? Q: What topic would compete with top sellers? The goal here is to either confirm your niche topic is popular or find a gap in the market.

#3. SURVEY your audience.

#3. Survey your audience.

Most people will complete a short survey (especially if it’s about them)

#3. Survey your audience.

Keep it simple: I am finishing a new book about social media (to be released this Fall) and I hope you can help me. I have just two questions:

#1: “When it comes to ______________ what is your greatest challenge?” #2: “Thinking about that challenge, what would be an ideal solution?”

#3. Survey your audience.

Look for a common need you can solve.

TIP: In your marketing, use the same language they used to describe their challenges.

These answers will be invaluable

#4. INTERVIEW your audience.

#4. Interview your audience.

When you ask prospects smart questions about their needs you position yourself as an expert. When they need a solution - they think of you.

How it works:

It’s a win/win.

• You are not there to sell. Be curious, listen carefully to their answers, repeat back what you heard and ask for more information.

• Your goal is to to clarify their needs,• Follow up with a card or email thanking them. Again, don’t

turn this into a sales pitch—build credibility.

Remember

1. try to serve niche markets and/or niche topics2. research association agendas to learn what planners are buying3. find market gaps with Amazon’s best-seller ranking4. discover your audience’s greatest need with a 2-question survey5. learn needs and build credibility by interviewing prospects

Summary:

A little work before you launch will pay big rewards and get you closer to your target.

https://hughculver.leadpages.co/25-ways-slideshare-find-a-topic/

https://

hughculver.le

adpages.co/

25-ways-

slideshare-

find-a-topic/

Download your copy

Get the free report: “25 Ways to Get Paid to Speak”1. Industry associations 2. Corporate event 3. In-house training 4. Conference workshop 5. Emcee at conference 6. Service clubs 7. Lunch and learn 8. Business networking groups 9. Special interest groups 10. Webinar for client

11. On-line course 12. Speaker bureaus 13. Education institutions 14. Facilitation 15. Platform speech 16. Toastmasters 17. Seminar companies 18. Live on-line seminar 19. Showcase event 20. Public seminars

21. Host a conference 22. Membership 23. Video on demand 24. Pn-line course 25. Cruise ships

Send me “25 Ways to Get Paid to Speak” report

Do you want to get Paid to Speak?

Now that we’ve talked about research and avoiding mistakes,

a reminder…

"You don't have to be great to start, but you have to start to be great.”

Zig Ziglar

https://hughculver.leadpages.co/25-ways-slideshare-find-a-topic/

https://

hughculver.le

adpages.co/

25-ways-

slideshare-

find-a-topic/

Download your copy

Get the free report: “25 Ways to Get Paid to Speak”

Send me “25 Ways to Get Paid to Speak” report

Do you want to get Paid to Speak?