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UCFBFootball Business
Geared Towards Service Science
Diego Borras Moreno, MBA, PMP
Lecturer in Sports Management
About UCFB
• UCFB is an educational institution focused on delivering top level higher education
• The core competencies developed are comparable to any other degrees in Business, Marketing, Media, etc… offered by other institutions
• UCFB’s added value is its focus on the Football Industry
Why Football/Soccer?
• Multi-billion industry with great potential for growth
• Important geographic hot spots
• Increasing demands in Football Industry
• Need for more and better professionals
• Great potential due to the advent of the Post-commercialisation stage
Football/Soccer – The Potential
• Football is a sport, but mainly a service
• Core Revenues (Deloitte, 2012)• Match day
• Broadcasting
• Commercialization
• Application of SS principles for growth analysis and service optimization
UCFB – The Principles
• UCFB’s graduates will have a T-shaped profile, even a Π-shaped one
• Run-Transform-Innovate
• Co-creation is encouraged and facilitated
• UCFB is Global, Social and Mobile
• KPI’s
UCFB’s Potential
• Booklets
• Service Thinking & Innovation Certification
• Any other Ideas or Propositions?