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UNDERSTANDING HOW TO MASTER PRESENTATIONS
• The Story • STAR Moment (Something They’ll
Always Remember)
CONFIDENCEAs much as people buy ideas, they buy you first.
Stand tall. Never slump.
Stay grounded in truth, but be original
Believe it or they won’t
STANCE POINT OF VIEW POSITION/FIRM BELIEF
COMPREHENSIONYou must understand their business; you must
understand their why.
How are they different?
Pains, gains, & unarticulated needs Business Model.
INDUSTRY CUSTOMER COMPETITION
CONVICTIONIf you don’t believe it they won’t either. Only present informed ideas
that target the agreed upon problem.
Maintain eye contact. Be bold, not desperate Trust your instincts
ENGAGEMENT ATTITUDE INTUITION
VALIDATEDEMONSTRATEVALIDATE ANSWERComprehension Conviction
Comprehension Confidence
Comprehension Confidence
!
• Frame & Reframe the problem • Dig into the Data • Research the consumer • Behavioral Insights
• Posture / Stance • Original Point of View • Charisma & Optimism • Believe in yourself & the idea
• Why your idea will succeed • Knowledge of their business • Understand the competition
• Knowledge of their business • Understand the competition • Why your idea will succeed
The Setup The Idea Overcoming Objections
START THINKING LIKE A POLYMATHLearn to draw on complex bodies of knowledge to solve specific problems.
-Ray Kurzweil
“With 30 linear steps, you get to 30; with 30 steps exponentially, you get to one billion. In 25 years, a computer as powerful as
today’s smartphones will be the size of a blood cell.”
“The belief in one’s capabilities to organize and execute the courses of action required to manage prospective situations.”
- Albert Bandura
SELF-EFFICACY
UNDERSTANDING HOW TO MASTER PRESENTATIONS
• The Story • STAR Moment (Something They’ll
Always Remember)