How to bridge the gapbetween functionalities provided by commercial MAM solutions and additional needs of audiovisual archives.

Eugenio López de Quintana Sáenz, Atresmedia

Setting the standard in 2nd generation MAM systems and MetadataPart VII of the MMC-Seminar Series “Changing sceneries, changing roles”

gap

• Atresmedia group

• Content management and archive: functions and figures

• MAM in ATRESMEDIA: trayectory and roadmap

• Identifying the gap

• Bridging the gap: examples

• Metadata structure

• Incomming and metrics

• Dinamisms in visual and iconic information

• Cataloguing: automatic processes

• Rights management

• Conclusions

Content:

ATRESMEDIA Group

?

?

Tender process

Functions and figures

28.000-30.000 hours/year 30.000-40.000 hours/year

15-20%20-25 %

Production Transmission

500.000 tr./year

40.000 mv. MAM/week

2600 med/semana

750.000 docs

Entrada e incorporación de materiales

Selección y descarte

Almacenamiento, archivo y preservación Tratamiento

documental

MAM solutions in ATRESMEDIA

2000

Librarian

STKL700

PIDE

STK8500STKL3000

Online 2PB

1989 2015-201620052003 2007 2013

MJPEG

DVDVCPROIMXMPEG-II

MXF-OP-A

SGA

MAM SGA

CATALOG

Corporative Systems (manag.)

MAMNews productionsystems

PLAY OUT

Otherproductionsystems

TRANSCO

Q. CONTROL

Identifying the gap

• Ingesting• Edition• Titles• Graphisms• News rundowns• Playlists• Basic metadata• Basic rights manag.

• Complex cataloguing• Ontologies• Semantic• Complex searches• Archive manag.• Complex rights

management• Digitization: massive

/ on demand

• Bridging the gap: examples

•Metadata structure• Incomming and metrics

• Dinamisms in visual and iconic information

• Cataloguing: automatic processes

• Rights management

visual textual

Key frame

Shot

Clip

Section

Specific program

Group of programs0

1

2

3

4

5

• Bridging the gap: examples

• Metadata structure

• Incomming and metrics• Dinamisms in visual and iconic information

• Cataloguing: automatic processes

• Rights management

• Incomming• Catalogued• Pending

( x ratios = productivity )

• Bridging the gap: examples

• Metadata structure

• Incomming and metrics

•Dinamisms in visual and iconic information

• Cataloguing: automatic processes

• Rights management

Type of material

Strong Link

Title algorithm

• Bridging the gap: examples

• Metadata structure

• Incomming and metrics

• Dinamisms in visual and iconic information

• Cataloguing: automaticprocesses

• Rights management

Cataloguing: automaticprocesses

- News agencies

Studio recording (pend)Studio recording no titlesMáster camera 1Máster camera 2

LinkedTitle algorithm

- Synchronized materials

Studio recording with titles

Studio recording clean feed

Máster camera 1

• Bridging the gap: examples

• Metadata structure

• Incomming and metrics

• Dinamisms in visual and iconic information• Cataloguing: automatic processes

•Rights management

- Rights management

Conclusion

elopez@atresmedia.com