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3. 3
4. Thank You
5. Lizi Hamer, Creative Entrepreneur in residence at Arcade.
Meera Navaratnam, PR Human at Grayling Asia. Wonderful thinker,
brilliant mind.
6. Grace Clapham, Change Entrepreneur, Connector and Eco-System
Builder. Vicky Chen, Founder of Cartoons Underground.
7. Hello Femininity in South East Asia: The Rise of Soft Power
Q&A SheSays Singapore Networking
8. WOME N I N SE A: T H E R I S E O F S O F T P O WE R S h e S
a y s P r e s e n t a t i o n 2 5 M a r c h 2 0 1 5
9. WOMEN? SOUTH EAST ASIA? SOFT POWER?
10. IN TH E MODE R N WOR LD FE MIN IN E VA LU E S A RE IN TH
EIR A SCEN DENCY
11. 12 WE LOOK AT THE SURROUN DI N G CULTURAL CON TE XT TO UN
DE RSTAN D THE N ATURE OF CHAN G E AN D HOW I T WI LL E VOLVE
HISTORIC LEGACY SOCIO- ECONOMICS CULTURAL NORMS
12. 13 HI STORI CALLY WOME N I N SE A HE LD A FAVOURABLE POSI
TI ON KEY ROLE IN INDIGENOUS RITUALS EQUAL ACCESS TO WORK OUTSIDE
OF THE HOME EQUAL LEGAL STATUS
13. 14 I MPORTE D PHI LOSOPHIES AND RE LI G I ONS CHAN G E D
THE STATUS OF SE A WOME N
14. 15 In order to live up to the ideology of Flower of the
Nation, women had to make themselves beautiful, sweet and docile so
as to make men happy and help them perform their duty as the Fence
of the Nation -Womens Studies, Power, Knowledge, Justice; Suwan
Sath WOME N DE FI N ED BY AN ALL E NCOMPASSI NG DE FI NITION OF BE
AUTI FUL
15. 16 THE DARK E R SI DE OF THI S LE D TO THE SE XUALI SATI ON
OF BE AUTY
16. Southeast Asia has had a long tradition of displaying and
evaluating female beauty. Possession of beauty has long been
evidence of legitimate power. Even in contemporary times,
politicians are often admired for their beauty rather than judgment
Penny Van Esterik, Anthropologist BEAUTY BECAME WHAT WOULD DEFINE
HER SUCCESS IN THE WORLD; A ROUTE TO FINDING & KEEPING A
HUSBAND, SECURING EMPLOYMENT
17. 18 WE ME THE RE S BE E N AN I MPORTANT I NTERNAL SHI FT I N
WOME NS RE LATI ONSHIP WI TH THI S PHI LOSOPHY
18. 19 I N THE MAI N I T S MORE A COLLE CTI VE STRE TCHI NG OF
BOUN DARI E S Vs. TOTAL RE ASSE SSME N T
19. Even in the media, Asian women continue to be portrayed in
massively culturally stereotypical ways. Shes either good or bad;
often reflected in physical characteristics shes a good mother or a
business woman, shes an exotic prostitute or shes a gentle flower
needing protection from the men in her life Women are no longer
just one or the other, but society especially media, has not yet
caught up to this reality - Elizabeth Chan, actress & social
commentator
20. 21 BEAUTY REPRESENTS THE COMPLEXITY, TENSIONS AND THE
NUANCES THE PUBLIC FACE OF THE DIFFERENT ROLES
21. 22 CA REFULLY CON STRUCTED MODES OF FEMIN IN ITY , BECOME A
SOFT P OWER TO MANIP ULATE AND WIELD WITH A BSOLUTE P URP OSE
22. 23 P LAY I NG UP HY P E R-FE MI NINE TO MAI NTAIN GE NDE R
BALANCE
23. 24 PLAYING UP THE TRADITIONAL TO AFFORD GREATER
FREEDOMS
24. 25 ASPI RE TO CHAME LE ON -LIK E QUALI TI E S VS. HAVI N G
TO CHOOSE A ROLE OR A LOOK THAT DE FI NES HE R Anne Curtis,
Philippines
25. 26 BRANDS ARE APPROACHING THE OPPORTUNITY IN A NUMBER OF
WAYS
26. 27 E N COURAG I NG WOME N TO STRI VE TO ACHI E VE THE I R
DRE AMS
27. 28 QUE STI ON I NG LI MI TING DE FI N ITIONS OF WOMAN HOOD,
USI N G THE LE N S OF BE AUTY
28. 29 STAN DI NG UP AG AI N ST LI MI TING DE FI N ITIONS OF
WOME N HOOD, FOCUS ON BE HAVI OURS
29. 30 MORE SUBTLE LOOK AT BE AUTY AS A TOOL FOR E MPOWE RME N
T & FRE E DOM
30. 31 PRAGMATISM & INNER STRENGTH OPTIMISM &
EXCITEMENT STRETCHING BOUNDARIES BY PLAYING ROLES EMBRACING
FEMININITY AS POWER