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Company Profile

Coolshop corporate presentation 2014

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Company Profile

BECAUSE IT ALSO STANDS FOR ITALY

We are based in Turin, Italy. Passion lives here, remember?

We leverage our country’s world renowned talents in creativity and design, and we apply that knowledge to coding. We develop elegant solutions,on the User Interaction Design as well as the Code itself.

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Intranet Applications

Mobile Applications

Web and Ecommerce

Project Management / Governance

Business Intelligence

Safety Management Systems

Rapid Prototyping

Quality Assurance

COOLSHOPCOMPETENCES

THE PEOPLE

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Mattia, CEOIsaias, CTOEnrico, MarketingFabio, Design

Nicolò, Analyst DeveloperAlessandro, Analyst DeveloperAndrea, Analyst DeveloperDaria, Accounting

Federico, Junior ConsultantOscar, Analyst DeveloperLorenzo, DeveloperIlaria, J. Account managerMarco, Junior Consultant

TOOLS:AngularJSBootstrapPHPAmazon AWSPhoneGAPJavajQueryHTML5, CSS3

THE TECHNOLOGY SIDEMETHODS:Unit TestingAgile DevelopmentSOAP & REST WSUX design with A/B testingRedundancy and autoscaling

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Some of our clients:

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

OUR OFFERING

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Enterprise Applications

We have experience in developing custom applications for our Enterprise customers.We have shown multiple times how a direct approach with modern technologiescan solve many of the problems Enterprise IT developments incur into.

We bring expertise from marketing and ecommerce into designing internal applications, so that your intranet does not look like the ‘90s, while providing all the enterprise featuresyou would expect: unit testing, continuous integration, planned deployments, issues tracking, SSO integration…

We also deliver mobile compliance, offline capabilities, extranet availability with reduced effort.

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Web and E-commerce

We work on marketing and ecommerce projects leveraging the best open source tools in the market. We have a strong focus on facts-based design, so we work very hard to deploy solutions that are both elegant and effective.

There is a great design tradition in this town that we leverage greatly, working with design professors and advertising executives. But we do not stop there, we do usage scenarios analysis, use A/B testing strategies and do usability reviews to find the best design, and support it with numbers.

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Mobile DevelopmentWe develop mobile applications, both Native and Cross Platform.We have great experience with PhoneGap by Adobe,and we use it to deploy most applicationsin a cost-effective manner on multiple platforms.

When the applications are more CPUintensive or need more resources, we develop custom applications.

We handle enterprise distribution, Over the Air deployment or Trade show deployments, including device rentals and personnel training when necessary.

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Concept and Mock-Up

We support our clients by developing new communication concepts through the adoption of new technologies.

Often, in a complex environment, to speed up the approval process of new concepts it is effective to develop a quick and cost effective mockup of the project with all the features included.

A wireframe allows to focus on the features before focusing on the design.

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

CASE HISTORY

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Jeep Scratch Card Web ApplicationWe developed a Web application for Jeep based on HTML5 . The main goal is to extract winners during a Juventus football match through a scratch card web application which is optimized for tablets.

The web app opens with the Challenge with Jeep home page followed by the form page where the selected participants are invited to fill-up and insert their personal information. Once they have completed and given their consent, all data are collected and stored securely in our protected database.

The third and final step brings to the third page of the web app where the participant scratches the ball to find out if he or she is the lucky winner. In this process, the web application will extract winners through a random selection of stored users from the database.

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Business Process ManagerWe developed an AngularJS application,embedded into various Fiat Industrial B2C websites enabling an end user to configure a vehicle and request an offer from a dealer. The application is live worldwide and works for 7 different brands, in a variety of languages. It can be embedded by every single dealer in its own website. It pulls data from SAP and ConfigIt environments and generates requests interacting with multiple legacy systems.

We embedded deep analytics: action tracking, positive and negative metrics aggregation and analysis (uncompleted configurations, common abort pages, ecc).

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Offline Sales Offer tools for Dealers We developed an AngularJS application, with offline support used by dealers in selected market to manage leads, requests and create offers. We used web 2.0 / HTML5 technologies to guarantee access to crucial functions of the platform without consistent internet connection.

The application has a strong costing component, where the dealer can handle customized calculations.

Focus• Mobile support• Offline functionality• Html 5• UI and UX• Deep Analytics• AngularJS, Bootstrap

Design

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

User Interaction: a recent successful experience (1/2)

• We are involved in a user interaction improvement initiative on a web application related to product configuration

Lot of wasted space for Legend

Left navigation should not be cramped with all the items, move recap somewhere else

Style is unhelpful to distinguish featurs from sub-chapters

Chosen options should not be in bold

Left bar should not scroll

AS ITWAS

Design

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

User Interaction: a recent successful experience (2/2)

AS IT IS AFTER OUR INTERVENTION

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Airport Safety Management SystemThe air transport industry is filled with potential risks and unsafe conditions which cannot be all eliminated; despite the fact that operations must continue.

The reality is that air transport operators and related service industries must generate a profit to be sustainable, which means as much a focus on earnings as on the avoidance of loss. Hence, safety is a prerequisite for a successful and profitable aviation business. Therefore, it is vital that SMS is implemented so risks and hazards can be identified and mitigated before turning into catastrophic and to realize safety pitfalls existing within the system.

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Factory Bi with Real Time Analytics and Production PlanningIn an aluminum foundry, we implemented real time data collection boxes from the PLCs through a network of black boxes, gathering real time analytics on the production.

The platform has production planning capabilities that matched to the data gathered and generates a factory BI report the the top management.

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Mobile Competence CenterCoolshop has been successfully engaged by FGA, working with KPMG Advisory,to help set-up from scratchtheir Mobile Competence Center. FGA Mobile Competence Center has been established as an IT team with strong ties to every part of the FGA organization that deal with mobile web and applications (Marketing, CRM, AfterSales, ICT).

We worked to create awareness and to analyze the unrelated effortsat mobile apps that were going on in different part of the company, developing a set of guidelines and best practices. We supported the development of the first non-marketing applications, and cut down the average application cost by a thirdwith better IT overview of the projects.

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Business Intelligence - UICoolshop has been succesfully engaged by CNH, to give a strategical support to the Business Intelligence Office in the development of new dashboards for the International Regions division.

The project is developing a business intelligence platform based on IBM Cognos and creating a new UI through the adoption of Fast Edit.

Strategic support and PMO:

• Business Intelligence integration• Technology opportunities report• Report Design and Management• Cognos Business Intelligence Platform

Design

Technological support and Activity• UI Development • SSA data management• Fast Edit development• Cognos development• Custom Solution data management systems Sales Forecast / Order Book• PPO

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Mobile apps for Customer Relations - FGAThe experience with Fiat Group Automobiles has focused on the «Ciao Fiat» Mobile App, developing a case history presented to the Geneva International Motor show. The concept has been extended to 13 markets and to Alfa, Jeep and Lancia brands.

Activities: • Customer Engagement Strategy • User Interaction App Design • Development• Quality assurance and App Store submission• Geneva Motor Show Support

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – [email protected] – P.IVA 10253130016

Connected car Service Offering – FGA UconnectThe experience with FGA Product Planning is focused on the EMEA connected car project: Uconnect.A 2-person Coolshop team is supporting FGA in a 2+ years program for the connected car services in EMEA markets. The

main purpose is to create a new car experience on-board and off-board.The connected services are related to these main areas:Infotainment, Convenience, Live Navigation and Safety

Activities:• Technology and Trend watch• Strategy definition• Hardware and Software benchmark • Business case definition• Customer Journey Process• Pricing strategy• Customer requirements design• UX design• Functional requirements design• Feasibility Analysis Management• Peer to Peer development reviews

Coolshop SrlC.so Vinzaglio 29

10121 [email protected]