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New Client is coming ...
„I tell you what I want”
„ I will tell about product, service
if I am not satisfaid”
„ I vote with my money”
Improve my life• Fit my unique needs
• Address more of my
requirements
Respect my time• Be more convenient
• Be faster and simpler
Save me money• Be cheaper to own
• Give me a better deal
Buy more• Acquire new customers
• Increase share of wallet
• Get longer lasting relationship
Cost less• Sell and service more efficiently
• Smarter marketing
VALUE FROM
CUSTOMERS
VALUE FROM
COMPANY
The Value Exchange
„Desing is not just what it looks like and feels like.
Desing is how it work”Steve Jobs
Think like your Client
Your target is to be like ...
„Brands are created in our minds”Martin Lindstorm
Author of „Buyology – Truth and Lies About Why We Buy”