CAROLINA TIGER

RESCUEGROUP 5: Alexandra Dempsey, Kaki Pope, Kenzie Kline, William Yen, Lianne Farber, Kenan Bateman

AGING ANIMAL ACTIVISTS

EXISTING DIGITAL PRESENCE

THE GAP

THE GAP

Customer Journey

The raw and intense personal connection

with the big cats inspires one to leave a

responsible and lasting legacy.

THE BIG IDEA

My Tiger Legacy: A digital extension of the raw, personal connections that make Carolina Tiger

Rescue unique and inspiring.

LISTENINGTALKING

ENERGIZING

MY TIGER LEGACY

MY TIGER LEGACY

MY TIGER LEGACY

MY TIGER LEGACY

MARKETING PLAN

Paid (Google Adwords and banner ads on local news sites)

Earned (Sharable content from new digital platform, annual fundraising video, SEO)

Owned (Website and new digital platform)

POST-CAMPAIGN METRICS

Jan. Dec.

BUDGET

$500$2,000

$2,000

$5,500

SEO, Website Design Update & PlatformSearch Engine MarketingBanner AdsCushion

CLOSING