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brianjeffcock.com 1
Co-Founder & Designer @ Affiniowww.affin.io
Twitter: brianjeffcockIG: rapgamestevejobsWeb: brianjeffcock.com
Brian Jeffcock
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Education
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Education
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Work
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Freelance
Ross Simmonds
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Collaborations
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Co-Founder
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The web vs the built environment
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Co-Founder
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Co-Founder
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300,000 paid users worldwide
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Idea
Feasibility
Opportunity
MVP
Feedback
Customer dev.
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TAM
Is it worth building?
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Can we build it?
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Does anyone want it?
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QueOue
OueSnappi
Ideas
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Basic industrial design + MVPApp wireframeRendersLanding pagesPlace ads, drive trafficTested pricingGet pre-ordersCall & interviewed leads
Process
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Hardware = Expensive & longer iterationsMarket size was smallPrice was highBusiness modelRecurring revenue issues
+more
Challenges
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LinkedIn for Twitter
Rational:‧ Easier to make and sell (SaaS)‧ Existing market + customers‧ Lots of money in recruiting*
*In theory
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Validate market
Competitors: They had tonnes of users and we could do it way better.
Our unfair advantage: Custom NoSQL graph engine
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We did some R&D
(rob and duplicate)
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Startup showcase 3rd place winner
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HR = too niche.
Applications in:SalesMarketingRecruitingBusiness Development
Tactics HR
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Tactics HR
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GROWTHTACTICS
REPORTTACTICS
CONNECTTACTICS
SOURCETACTICS
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Traffic
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List Exports (critical for growth)
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New Users (daily)
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Lessons Learned
Do one thing well.
Simple product = Less support.
Talk to your users - find pain points.
Remove all friction to help get to product market fit.
Iterate fast.
Track users using tools like Woopra/Mixpanel.
Ask forgiveness not permission.
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Team
HipsterHacker Hustler
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Build
Landing pageEmail signup formTwitterBlogMVP/MockupCrowd funding/pre-order
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Method
Idea
Feasibility
Opportunity
MVP
Feedback
Customer dev.
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Business
Steve BlankEric RiesAsh MauryaAndrew Chen Dave McClureMarc AndreesonBen HorowitzPaul Graham
Brad FeldMark SusterSean EllisChris SaccaJason CalacanisCrossing the ChasmDan MartellGary Vaynerchuk
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Art & Design
Rem KoolhaasDieter RamsIDEOStefan SagmeisterBrian Mackay LyonsPeter ZumthorDavid OgilvyJon Rafman
Brad TroemelLouis KahnMassimo VignelliGeorge LoisChip KiddBjarke IngelsAaron DraplinNakai San
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Steve Blank steveblank.com
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Eric Ries startuplessonslearned.com
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Ash Maurya practicetrumpstheory.com
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Andrew Chen andrewchen.co
MVP: (Eric Ries)Minimum Viable Product
MDP:Minimum Desirable Product
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“ Minimum Desirable Product is the simplest experience necessary to prove out a high-value, satisfying product experience for users ”
- Andrew Chen
MDP
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Dave McClure 500hats.com
500 StartupsPirate metrics
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Acquisition: Users come to the site from various channels
Activation: Users enjoy 1st visit: “happy” user experience
Retention: Users come back, visit site multiple times
Referral: Users like product enough to refer others
Revenue: Users conduct some monetization behavior
Source: Dave McClure
Customer Lifecycle
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Final Thoughts
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“ Don’t take advice from anyone who hasn’t done what you’re trying to do. ”
- Dan Martell
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“ If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God. ” - George Lois
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“ Let me tell you one thing, In this world we are living in, 98% of everything that is built and designed today is pure shit. There’s no sense of design, no respect for humanity or for anything else. They are damn buildings and that’s it. ” - Frank Gehry
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“ When I think of competition it’s like I try to create against the past. I think about Michelangelo and Picasso. You know, the pyramids. ” - Kanye West
brianjeffcock.com 88THE END
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Brian Jeffcock
Co-Founder & Designer @ Affiniowww.affin.io
Twitter: brianjeffcockIG: rapgamestevejobsWeb: brianjeffcock.com
