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“Why Irish Food Companies Continue to Succeed in Asia” Breiffini Kennedy, International Markets Manager, Bord Bia speaks at The Asia Ireland Trade & Investment Summit during Asia Business Week Dublin 2014
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ASIA BUSINESS WEEK DUBLINAsia Ireland Trade and Investment Summit
5 June 2014
Food from Ireland: A Sustainable Future For Food ProductionBreiffini Kennedy
International Markets Manager, Bord Bia
Growing the success of Irish food & horticulture
AIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
Food from Ireland
A Sustainable Future For Food Production
Breiffini Kennedy
International Markets Manager, Bord Bia 5th June 2014
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Roz O’Shaughnessy Manager Corporate Communications
Growing the success of Irish food & horticulture
Bord Bia – Partner with Industry
Promoting and Developing markets for Irish food and drink
Growing the success of Irish food & horticulture
Irish food; an expanding portfolio of high-end retail and foodservice businesses
Growing the success of Irish food & horticulture
2009 2010 2011 2012 2013est0
2
4
6
8
10
€7.1bn €7.9bn€8.9bn €9.1bn
€9.9bn
Source: CSO
Irish Food and Drink Exports 2009 – 2013est
Growing the success of Irish food & horticulture
Distribution of Irish Food & Drink Exports (%)Export Performance 2013
Meat & Livestock€3,305m
Dairy€3,045m
Prepared Foods€1,645m
Beverages €1,250m
Seafood €520mHort. & Cereals.
€225m
Growing the success of Irish food & horticulture
Distribution of Irish Food & Drink Exports (%)Distribution of Food & Drink Exports (%) 2009-2013
United Kingdom Europe Int. Markets0
10
20
30
40
50 46
33
20
42
32 2620092010201120122013
Growing the success of Irish food & horticulture
Distribution of Irish Food & Drink Exports (%)Irish Food & Drink Exports to Asia
2010 2011 2012 2013est0
100
200
300
400
500
600
700
€267m
€383m
€488m
€635.2m
Growing the success of Irish food & horticulture
Distribution of Irish Food & Drink Exports (%)Irish Food & Drink Exports to Asia
1%5%
4%
68%
8%7%
6%
1%BeefBeef OffalBeveragesDairyEd HortPigmeat
Growing the success of Irish food & horticulture
Increase value added by €3bn
Exports from €8bn to €12bn by 2020
Output growth targets
• Dairy, 50%
• Pigmeat, 50%
• Beef & Sheep, 20%
• Aquaculture, 78%
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
1950
1960
1970
1980
1990
2000
2010
2020
2030
2040
2050
0
2000000000
4000000000
6000000000
8000000000
10000000000
3 billion
8 billion
7 billion6 billion
5 billion
4 billion
9 billion
World Population 1950 - 2050
50% in cities
70% in cities
30% in cities
“global car fleet to doubleto 1.7 bn cars by 2030”
Source: UN World Population Prospects; the 2010 revision
Growing the success of Irish food & horticulture
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050
China
India
OtherAsia
Japan
United States
EU
OthersShares of Global Middle Class Consumption, 2000-2050
Source: OECD Working Paper
“3 billion consumers will join the middle classes
over the next 20 years”
changing lifestyles,shifting dietary habits”
India and China Make Waves in the Global Middle Class
Growing the success of Irish food & horticulture
Source: McKinsey Global Institute
FAOFood Price Index
2002-2013
Commodity prices, a century in decline...
Growing the success of Irish food & horticulture
“By 2025, two-thirds of the world’s population couldbe living under water stress conditions”.
UN
Agriculture uses 70% of the world’s freshwater
Food for Fuel: 40% of US corn used for ethanol”
ClimateChange
“The most frequent and significant factor causing volatility is unpredictable
weather conditions”. FAO/OECD Agricultural Outlook, 2011-2020
SupplyChallenges
Growing the success of Irish food & horticulture
Images from WWF
we are
the planet
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Ireland’s Natural Advantages
Grassland Area
Ireland Europe
80% 40%
Growing the success of Irish food & horticulture
Family farming committed to high standards
Growing the success of Irish food & horticulture
Traceability Welfare
Environment Animal Health
Food Safety
Utilising the QA infrastructure …….
Additional Sustainability Measures
Growing the success of Irish food & horticulture Growing the success of Irish food & horticulture
Demonstrating our Green Credentials
Full Product
SustainabilityLife Cycle
Cultivation/
PrimaryProductio
n
Packaging
Production
Manufacturing
Distribution
Refrigeration/Freez
ing
Cooking
Disposal &
Recycling
Water
Biodiversity
Carbon
Key Areas
Welfare
Growing the success of Irish food & horticulture
Summary
Irish food industry export orientated
Growth strategy to meet customer needs
Unique Sustainability Programme and Capabilities
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
AIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
Food from Ireland
A Sustainable Future For Food Production
