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Collaborative Crisis Communications &joint information center operations
Brandon brewerCrisis communications consultant
BLUF: Why collaborate?
• Efficient information flow between responding agencies
• Allows proactive response to info needs
• Agencies speak with one voice
• Better resource management
• Duplication of effort is minimized
• Designated job responsibilities
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Need more reasons?Three lessons learned from the Deepwater Horizon response:
1.As the complexity of incident response increases, so too should your work with your partners.
2.The more the public is affected by the incident, and your response to it, the more you need to communicate directly to them.
3.YOU need to control YOUR message.
HSPD-5
• Directed the development of the National Incident Management System (NIMS)
• Provides a consistent, nationwide template that enables responders to work together
• Applicable across a full spectrum of incidents or scenarios, regardless of size
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Steps To take before crisis strikes
1. Identification
• Contingencies, roles, partners
2. Planning & Education
• Individual plans, shared plans, overriding doctrine
3. Mobilization
• Stimulus to collaborate
4. Operations
5. Demobilization
6. Hot Wash
Where does collaboration happen?
What is a JIC?• Designated to handle public
info needs
• Co-located group of representatives
• Part of the Incident Command System (ICS)
• Led by a Public Information Officer (PIO)
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Who is in the JIC?Needs of the Incident:
•Federal
•Tribal
•State
•Local
•Industry reps
•Stakeholders
•Volunteers
•Hired help
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JIC ParticipationNot mandatory
• best interestMaintain agency responsibilities
• entity-specific info
• inform own HQs
• maintain goals, objectives of home agency or company
Check your ego at the door!
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Rules of the game
1. Accept public as a legitimate partner
2. Plan carefully/evaluate efforts
3. Listen to public concerns
4. Be honest and open
5. Coordinate with other credible sources
6. Meet media’s needs
7. Speak clearly and with compassion
Allen, F.W., & Covello, V.T. (1988). Seven cardinal rules of risk communication. Environmental Protection Agency. Washington, D.C.
Need a template?• Efficient information flow between
responding agencies
• Allows proactive response to info needs
• Agencies speak with one voice
• Better resource management
• Duplication of effort is minimized
• Designated job responsibilities
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NRT JIC Model is:• All Hazard• NIMS ICS compliant• For PIOs who work at the Incident
Command Post level• Guidance, NOT policy• Based on best practices• Used to conduct crisis
communications during emergency responses
• Inline with federal response requirements
• Works within the ICS framework
How to set up a JIC1. Select a location close to the ICP
2. Establish a dedicated phone line
3. Gather basic facts about incident
4. Use gathered info to answer inquiries
5. Assign APIO positions as necessary
6. Call for more assistance
7. Complete required ICS documents
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Initial Response
Public Information
Officer
Gather initialincident
information(Information Gathering)
Write news release(InformationProducts)
Answer media calls
(Media Relations)
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JIC HierarchyPublic Information
Officer
APIO, JIC Manager
APIO, Information Gathering
APIO, Information Products
APIO,Media Relations
Fact Gathering Specialist
Status Board Specialist
Media Monitoring & Analysis Specialist
Rumor Control Specialist
Writer
Photographer
Administrative Assistant
Website Specialist
Media Relations Specialist
Speaker Support Specialist
APIO,Community Relations
Community RelationsSpecialist
Community SupportSpecialist
Field Specialist
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Strategic Planning
Tactical Planning
Tactical JIC Ops
Social MediaSpecialist
9/11, New York CityPublic Information Officer
APIO, Staten IslandJIC Manager
APIO, ManhattanJIC Manager
Media RelationsSpecialists
Speaker Support Specialists
Fact Gathering/Status Board Specialists
Writers
Field Specialists
Writers
Administrative Assistant
Field Specialists
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Hurricane Katrina ESF-10 JICPublic Information
Officer
APIO,JIC Manager
Administrative Assistant
APIO,Information Gathering &
Information Products
APIO,Media Relations
APIO,Community Relations
Fact Gathering Specs
Writers
Media Relations Specs EPA Region 6 CIC
CIC Rapid Response Team
CIC Team 1
CIC Team 2
CIC Team 3
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ICP = Incident Command Post
FOB = Forward Operating Base
Deepwater Horizon Response
JIC Positions
• All JIC positions should be filled based on training, experience, skills and ability - not rank or seniority
• JIC positions provide clearly defined responsibilities and accountability
• You may fill one or more of these positions
• Exception: some agencies have required training
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JIC HierarchyPublic Information
Officer
APIO, JIC Manager
APIO, Information Gathering
APIO, Information Products
APIO,Media Relations
Fact Gathering Specialist
Status Board Specialist
Media Monitoring & Analysis Specialist
Rumor Control Specialist
Writer
Photographer
Administrative Assistant
Website Specialist
Media Relations Specialist
Speaker Support Specialist
APIO,Community Relations
Community RelationsSpecialist
Community SupportSpecialist
Field Specialist
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Strategic Planning
Tactical Planning
Tactical JIC Ops
Social MediaSpecialist
Public Information Officer
Appointed by IC/UC based on qualifications
Primary responsibilities:
•Gather incident data•Inform the media and public
•Analyze public perceptions
•Establish and staff a JIC
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Inform Public
AnalyzePerception
Gather Data
Asst. PIO/JIC Manager
May act as PIO
Responsibilities:
•Supervise all JIC activities
•Ensures completion and proper filing of ICS and JIC paperwork
• 213s, 214s, 225s, checklists, media queries
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APIO for Information GatheringManages Information Gathering functions
Responsibilities:
•Gather facts•Display facts•Monitor the media•Analyze media reports•Respond to rumors
PIO
JIC Manager
Information Gathering
Information Products
MediaRelations
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APIO for Information Products
Manages product development functions
Responsibilities:
•Writing •Dissemination•Preparation•Imagery•Casebook
PIO
JIC Manager
Information Gathering
Information Products
MediaRelations
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APIO for Media RelationsCoordinates the release of information to the public
Responsibilities:
•Respond to all media inquiries
•Select/prepare speakers
•Conduct news briefings/interviews•Provide escorts to media
•Credential media
•Maintain multi-lingual capabilities
•Maintain/update media lists
•Identify misinformation/rumors
PIO
JIC Manager
Information Gathering
Information Products
MediaRelations
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Community Relations Asst. PIOCoordinates the release of information to the public
Responsibilities:
•Determine community info needs
•Community outreach programs
•Establish contact with influential community members
•Community meetings
•Canvas local community
•Develop outreach materials
•Inform the public of volunteer opportunities
•Respond to community inquiries
•Operate social media channels
PIO
JIC Manager
Information Gathering
Information Products
MediaRelations
CommunityRelations
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Social media?Can add volume to your megaphone, but:
•Have strategic & tactical plans for use in crisis
•Be able to staff it
•Most social media is fueled by interaction
•Use platforms that affected stakeholders already monitor
•Integrate it with standard communication practices
•Use existing channels to point stakeholders to crisis channel
•Partner with 3rd parties for support
Summary
• Efficient information flow between responding agencies
• Allows proactive response to info needs
• Agencies speak with one voice
• Better resource management
• Duplication of effort is minimized
• Designated job responsibilities
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Crisis & collaboration Resources
www.training.fema.gov
• ICS, NIMS courses
Beyond Initial Response: ICS by Deal, et al.
• ISBN 1-4259-1891-3
USCG Homeport – http://homeport.uscg.mil
• Click “Library” tab, then “Incident Command System” • ICS Forms and Job Aids
National Response Team – www.NRT.org
• Recommend using search bar for “JIC Model”
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Crisis Comms Blog
•TheCrisisCommunicator.com
•@crisis_comms
•The “Brandon Brewer” that’s a Crisis Comms Consultant!
Gmail
How you can connect with me
