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Porter's Five ForcesA MODEL FOR INDUSTRY ANALYSIS
Apple
Prepared by | Rishabh RJ
CSE 4th
semPorter's Five Forces Model of Apple by Rishabh
Michael E. Porter
Born in 1947.Professors in Harvard Business School. Introduced Porter's 5 Forces Model.Written 18 books & over 125 Articles
Porter's Five Forces Model of Apple by Rishabh
Porter’s Five Forces Chart
Porter's Five Forces Model of Apple by Rishabh
Apple
So I am here to describe you Porter’s Five Forces Model for
the analysis of “Apple”Porter's Five Forces Model of Apple by Rishabh
About Company
April 1st, 1976 – Founded
January 3rd,1977 – Incorporated
Headquarters – Cupertino, California
Co-founders – Steve Jobs, Steve Wojniak
CEO – Steve jobs
Industry – Computer software, computer hardware, consumer electronics.
Revenue- US$ 19.3 Billion
Porter's Five Forces Model of Apple by Rishabh
Products and Figures
Hardware - Mac(personal computer series),Apple Remote
Desktop
Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i
Work, Logic pro, Cinema Display etc.
Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV
Employees - 19,787 full-time ; 3,399 temporary (March
31,2007)
Retail stores - 183( 1st in Manhattan, New York)
Competitors - HP, IBM, DELL
Porter's Five Forces Model of Apple by Rishabh
Products
Competitors
Porter's Five Forces Model of Apple by Rishabh
EXISTING RIVALRY
Windows OS and media player for playing music and video (
Microsoft)
Competition to Mac OS X (Linux)
Alternate sources of computer hardware (Dell, HP, Lenovo)
Small stylish MP3 players (Creative, Samsung, Sony)
Online music stores similar to itunes stores (Napster)
Porter's Five Forces Model of Apple by Rishabh
THREAT OF NEW ENTRANTS
Streaming audio and video with v-cast (Verizon)
On demand online services (similar to i-tunes)
New entrants with disruptive technology (The “next google”)
Porter's Five Forces Model of Apple by Rishabh
BARGAINING POWER OF SUPPLIERS
Suppliers of processors and computer memory (Motorola, IBM,
Intel)
Strategic alliance/supplier of Mac (Microsoft)
Supplier of tv and movies (Disney, ABC, Fox, Sony)
Sources of music (BMG, Sony, Warner, Universal)
Porter's Five Forces Model of Apple by Rishabh
BARGAINING POWER OF CUSTOMERS
Customers share music using peer-to-peer networks without
paying for music (Ares, Limewire)
Retailers may pressure for lower prices or better terms
(Distributors)
Consumers/Businesses may reduce spending on computers if they
fear economic downturns (Consumer Attitudes & Behaviors)
Consumer Refresh Cycles
Porter's Five Forces Model of Apple by Rishabh
THREAT FROM SUBSTITUTES
Satellite radio for music (XM, Sirius)
Entertainment media, media and music (XBOX, PS2)
Alternative means to acquire music (Music CDs, DVDs)
Alternative sources for videos (Cable, Broadcast, Theatres)
Porter's Five Forces Model of Apple by Rishabh
RECOMMENDATIONS
FOR COMPANY:
Lowering the cost of products and maintaining the same quality
standards
Can form joint – ventures
Knowledge Management
More number of retail stores for easy access
Continuous innovation to expand
FOR OTHERS:
Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different
Porter's Five Forces Model of Apple by Rishabh
Porter's Five Forces Model of Apple by Rishabh