BY JACOB MAYUGA

Andrew Goodwin’s Theory

MUSIC VIDEOS DEMONSTRATE CHARACTERISTICS OF GENRES

• DEPENDING ON THE TYPE OF MUSIC, MUSIC VIDEOS SHOW THE AUDIENCE THE DIFFERENT CHARACTERISTICS OF EACH GENRE.

• FOR EXAMPLE THE MUSIC VIDEO FOR THE FOO FIGHTERS’ SONG “THE PRETENDER” IS A GREAT EXAMPLE OF A PERFORMANCE TYPE OF MUSIC VIDEO FOR A ROCK BAND AS THE VISUALS SHOWS ALL THE BAND MEMBERS PERFORMING WITH THEIR INSTRUMENTS IN A STUDIO.

• IT ALSO GREATLY EMPATHISES THE ENERGY AND LIVELINESS THAT COMES WITH THE GENRE THROUGH THE MAIN SINGERS BODY LANGUAGE.

THERE IS A RELATIONSHIP BETWEEN MUSIC AND VISUALS• ILLUSTRATIVE: • WITH AN ILLUSTRATIVE MUSIC

VIDEO, GOODWIN STATES THAT THE VIDEOS VISUALS CREATES AND GIVES MEANING TO THE LYRICS OF THE SONG.

• A GOOD EXAMPLE OF THIS IS KATE NASH’S SONG “FOUNDATIONS” WHERE SHE IS SINGING ABOUT A PERSON AND IN THE VIDEO WE ARE GIVEN A VISUAL REPRESENTATION OF THAT PERSON.

• AMPLIFICATION:• IN AMPLIFICATION MUSIC VIDEOS HE

THEORISES THAT THE DIRECTORS OF THE VIDEO PROVIDE A MORE AMBIGUOUS MEANING TO THE LYRICS OF THE SONG WITH THE VISUALS THAT THEY USE.

• A GOOD EXAMPLE OF THIS IS COLDPLAY’S SONG “THE SCIENTIST” WHERE THE VIDEO SHOWS THINGS BEING PLAYED BACKWARDS BUT IN SOME WAYS STILL KEEPING TO THE RHYTHM AND LYRICS OF THE SONG.

THERE IS A RELATIONSHIP BETWEEN MUSIC AND VISUALS

THERE IS A RELATIONSHIP BETWEEN MUSIC AND VISUALS

• DISJUNCTURE:• WITH DISJUNCTURE MUSIC VIDEOS

GOODWIN STATES THAT THE VISUALS DON’T IN ANY WAY LINK TO THE LYRICS OF THE SONG.

• A GOOD EXAMPLE OF THIS IS COLDPLAY’S SONG “PARADISE” WHERE THE VISUALS SHOW PEOPLE IN ANIMAL COSTUMES WHICH ALL IN ALL HAVE NOTHING TO DO WITH THE ACTUAL SONG.

THERE IS A HEAVY FOCUS OF CLOSE UPS OF THE MAIN ARTIST• GOODWIN STATES THAT IN A MAJORITY OF

MUSIC VIDEOS THERE IS A HEAVY FOCUS ON CLOSE UP SHOTS OF THE ARTISTS.

• THIS IS USUALLY TO REALLY GET THE AUDIENCE TO GET A GOOD LOOK AT THE ARTIST AND REALLY MAKE THEM MORE MEMORABLE AND SO YOU CAN SEE THEM SINGING.

• HE ALSO STATED THAT THERE IS ALSO A HEAVY FOCUS ON SHOWING WOMEN IN A VERY PROVOCATIVE WAY, SPECIALLY WITH THEIR CLOTHING.

• EXAMPLES OF THIS INCLUDE VIDEOS LIKE “ANACONDA” BY NICKI MINAJ AND “SIDE TO SIDE” BY ARIANA GRANDE.

CAN INCLUDE REFERENCES AND VISUALS FROM FILMS OR TV SHOWS

• THERE ARE MANY TIMES WHERE THE MUSIC VIDEO IMPLEMENTS VISUALS FROM A SPECIFIC FILM OR SHOW.

• EXAMPLES OF THIS INCLUDE OWL CITY’S SONG “WHEN CAN I SEE YOU AGAIN?” WHERE THE WHOLE VIDEO REVOLVES AROUND THE FILM “WRECK IT RALPH” AND INCLUDES MANY OF THE MAIN CHARACTERS.

• ANOTHER EXAMPLE IS WIZ KHALIFA’S SONG “SEE YOU AGAIN” WHERE IT INCLUDES MANY OF THE SCENES FROM THE FAST AND FURIOUS FRANCHISE.