What makes the visitors come to an exhibition stand?
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In the past, many exhibitions have focused on the products and services being displayed, rather than the reasons why people would want to come to an exhibition stand. However, recent studies have shown that this approach does not work as well as it used to. It turns out that it's not just about what you are showing—it is about how you are showing it! A recent survey of 1,000 visitors to exhibitions found that: • 72% of respondents said they were more likely to buy if the company had a great display. • 68% said they were more likely to buy if there were lots of related products and services displayed together. • 87% said they were more likely to buy if they could see themselves using the product or service in their daily lives. How much does an exhibition stand matter? Visitors come to creative exhibition stands because of their curiosity. They want to know what the product is and how it works. The visitors are also interested in getting an idea about the product and its features. The visitors come to an exhibition stand because they want to buy something and they
What makes the visitors come to an exhibition stand?
In the past, many exhibitions have focused on the products and services being displayed, rather than the reasons why people would want to come to an exhibition stand.
