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DRAFT
Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”Copyright © 2011
Examining the Value Chain:How A Business Can Prosper by
Understanding its Value
Green Businesses and The Green Economy
Presented By: William A. Johnson, CEO and Co-Founder
Green America Public Private Partnership, Inc.
Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”Copyright © 2011
Page 2 of 14
A Green Economy:• Results in improved human well-being and social equity;
• While significantly reducing environmental risks and ecological scarcities
Source: United Nations Environment Program (UNEP 2010)
Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”Copyright © 2011
Repair &
Maintenance
Green CAREER Opportunities!
Green JOBS Opportunities !
Green BUSINESSES Opportunities!
Green Industry Sector Confusing ?
Page 3 of 14
NY Green Industry Sectors
Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”Copyright © 2011
New Green Jobs
Maintenance
Training SpecialistsEngineers
High Demand
Energy Auditors
WeatherizationTechnicians & Installers
HVAC Installers
Changing Skills
Repair & Refurbish
Workforce
Training
Supplier
Project
Contractor
Distributor
For Profit or Non-Profit
Manufacturer
Consulting
Management Marketing
Pollution Reduction
Green Construction
Administration
Energy Efficiency
Conservation
Recycling
Environmental Compliance
Alternative Energy
Manufacturing
Green Program Cluster
Green Commercial
Program
Wind Programs
Green Residential Program
Clean Tech Programs
Solar Programs
Energy Star
State Energy Organization
LEEDBPI
HERSTraining
Green JobsGreen Businesses
Green Market Sectors Green Programs
Page 4 of 14
Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”Copyright © 2011
Page 5 of 14
North American Industry Classification System (NAICS)
20 Economic Sector
99 Subsector
313 Industry Group
721 NAICS Industry
1175 National Industry
2328 NAICS w/Multi-Economic Sectors
1192 Combined NAICS & GGS Classifications
Source: Bureau of Labor Statistics & Census.Gov
Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”Copyright © 2011
The U.S. Marketplace
“1,192” NAICS Industry Classifications
“333” “Green” Market Sectors!
Page 6 of 14
Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”Copyright © 2011
Page 7 of 14
Green Goods and Services (GGS) Classifications
Gre
en G
oods
and
Ser
vice
s
Cate
gory
1. Energy Efficiency 140 31.7%
2. Pollution reduction and removal, greenhouse gas reduction, and recycling and reuse 124 28.1%
3. Natural resource conservation 75 17.0%
4. Energy from renewable sources 58 13.1%
5. Environmental compliance, education and training, and public awareness 45 10.2%
Total Green Goods and Services Categories (*) 333
Total Industries with GGS Categories 442
Source: Bureau of Labor Statistics & Census.Gov
Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”Copyright © 2011
Green Markets & Career Sectors1. Energy Efficiency2. Green Construction3. Transportation 4. Recycling and Waste Reduction5. Renewable Energy Generation6. Research, Design, and Consulting Services7. Manufacturing8. Agriculture and Forestry 9. Environment Protection
10. Energy Trading11. Energy and Carbon Capture and Storage12. Governmental and Regulatory Administration
Page 8 of 14
Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”Copyright © 2011
Page 9 of 14
Green Business Basics
Green Programs Green Businesses Green Jobs
Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”Copyright © 2011
Sustainable & Scalable
Socially Responsible
Environmental Certification
Green Businesses & Organizations!
Green Profitability
Green Products / Services
Green Operations
Page 10 of 14
Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”Copyright © 2011
“Total Environmental Footprint“ • Directly connected to supply chain and products /
services bought and sold, AND • is often “LARGER” than the internal operations footprint
Supply Chain
Products & Services
Green Products & Services
Wal-Mart• World’s largest retailer • One of the largest private
purchasers of electricity “in the U.S”
• estimates its supply chain footprint to be :
“Twenty Times ! ”GREATER THAN
it‘s internal footprint.
Sustainable & Scalable
Socially Responsible
Environmental Certification
Green Profitability
Green Products / Services
Green Operations
Page 11 of 14
Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”Copyright © 2011
Page 12 of 14
Bureau of Labor Statistics (BLS) Green Jobs Definition
Green jobs are either:
• Jobs in businesses that produce goods or provide services that benefit the environment or conserve natural resources.
• Jobs in which workers’ duties involve making their establishment’s production processes more environmentally friendly or use fewer natural resources.
Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”Copyright © 2011
U.S Department of Labor has identified / classified
“Over 8,000” Standard Occupations
Page 13 of 14
There are “Over 200” Green “Career” Options !
AND, Emerald Green Advisory Group, Inc. A Non-Profit 501 ( C ) ( 3 ) Charitable Organization
Green America Public Private Partnership, Inc.
“We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building”
A Non-Profit 501 ( C ) ( 6 ) Organization
Copyright ©
Page 14 of 14
Thank You !Now “Let’s”
Fill The GAPPP !WWW.TheGAPPP.Org
Green Programs
GreenJobs
Green Companies