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MARCH
@TOTHEVICTORMARCH 2015
#RJIENGAGED
MAKING SENSE OF RAPIDLY CHANGING ENGAGEMENT TRENDS
NOW AND THE OTHER 11 MONTHS OF THE YEAR
MADNESS
FIRST OF ALL, SOME CONTEXT“HELLO”
NEWS INNOVATION NERD
CNN | NEWSGATHERING & EDITORIAL
TECH + STORYTELLING STRATEGIES
ART & SCIENCE OF ANTICIPATION
@ToTheVictor#RJIengaged
TODAY’S MISSION:SUMMARIZESYNTHESIZEGALVANIZEMOBILIZE( HOWEVER YOU WILL NOT BE TRAUMATIZED OR EUTHANIZED )
@ToTheVictor#RJIengaged
ENGAGEMENT MEANS DIFFERENT THINGS*AUDIENCE*PLATFORM*STORY*MARKETING/BRAND/REVENUE*INTERNAL COLLABORATION
MOBILE-FIRST TO AUDIENCE-FIRST
OPTIMIZE FOR AUDIENCE GROWTH AS WELL AS ENGAGEMENT
DATA TO MAKE TACTICAL DECISIONS
AUDIENCE STRATEGY FUNNEL (CASINO)
VALUE OF DIGITAL & PHYSICAL
ENGAGED JOURNALISM MINDSET, NOT BUZZWORD
CONTEXTUAL NEWS THAT LEADS AUDIENCE TO CONVERSATION
@webbmedia
@_anniefox
@matherecon
@ttgriggs
@mtfanrsworth
@jbatsell
@jigarmehta @kevindubouis @ToTheVictor#RJIengaged
THE INTERNET EXPECTS INTERACTION
IMPORTANCE OF ONLINE COMMENTSTO DRIVE ENGAGEMENT, JOURNALISM
GURUS < PEOPLE GOOD AT MAKINGSTUFF
PEOPLE, PROCESSES, EXPERIMENT, MEASURE
SOCIAL AS A STRATEGIC PLAY
INTERSECTION OF CONTENT ENGAGEMENT AND MONETIZATION
@mitrakalita
@carlazanoni
@ramisms
@chasedavis
@chadm
@davegehring
@ToTheVictor#RJIengaged
LOCATION IS THE NEW COOKIE
JOURNOS A LOT LIKE ENTREPRENEURS!
BETTER UNDERSTANDING #FERGUSON
@asifrkhan
@kimsnd
@ tonymess @manofsteele @kelseyproud @archcomix
@brosepd
@ToTheVictor#RJIengaged
@jenniferpreston
@jasonkellynews
@sarahmidmo
@mizzoubentley
@davidrose
INVOLVED YOUR READERS IN CREATIVE PROCESS
IMPORTANCE OF INTIMACY + CHEMISTRY
CAN YOU SEE ME NOW?
TECH NEVER INVENTED, RATHER EVOLVED
VISUAL SEARCH DATA MINING
COMMON THEMES
EFFECTIVE ENGAGEMENT REQUIRES A ‘VILLAGE’
INCREASING NEED TO EXPERIMENT / INNOVATE / ITERATE
EVERYONE’S IN THE ‘GROW NEW AUDIENCES’ BUSINESS
>
younger
DATA CAN BE BFF OR BITTER EX ... ARE YOU WELL POSITIONED?
@ToTheVictor#RJIengaged
Newsrooms stand to do much better job of improving access to audience metrics -- combined with the educational awareness for proper context
and reasoning -- to enhance future iterations of storytelling.
Thus benefitting the viewer. The story.
And the media org. @ToTheVictor#RJIengaged
Pew Journalism Civic Engagement + News, March 2015
Study focused on select metros: Denver, Macon, Sioux City
Civically engaged residents tend to be most engaged with news
The most engaged are most likely to participate in news (ugc)
TV for all, newspapers and personal conversations for engaged
Be aware of the ‘Grumpy Engaged’ - how can you convert?@ToTheVictor#RJIengaged
2003
Friendster Launches
DatabaseJournalism
iPhoneLaunches
Wikileaks
Digital Journalism
Oculus Rift
NYT InnovationReport Leaks
2015 2027
NewsroomDecentralization
Wearables for BBC
VirtualReality
AutoTranslation
RobotJournalists
DriverlessCars
End of the IOS
Man on Mars
FUTURE OF NEWS: TIMELINE OF THE CONNECTED GENERATION
Source: BBC News Labs -‐ January 2015
CHANGEAIN’T EASY
CHANGE MANAGEMENT
APPLY STRUCTURE
CONSIDER CULTURE
COMMUNICATION!
@ToTheVictor#RJIengaged
#realtalk