Communications on a Shoestring

Conference

27 June, 2012, London

#shoestringcomms

Top Tips for Rapid Response PR

Jude Habib

Founder/Director sounddelivery@judehabib @sounddelivery

About Me

• 12 Years at the BBC as a reporter, producer, project manager.

• 5 Years developing and delivering social action campaigns across radio, tv, online an mobile.

• Passionate about digital storytelling

Don’t think the majority of charities maximise

potential PR opportunities

Are we making the most of PR opportunities

when they come along?

What’s Changed?

Plus rise and rise of Social Media Channels..

The Media Needs You

And Journalists…

Commenting on News Articles, Blogs and Articles online

Offer a blog...or better still don’t wait - write it and send it to a journo

Maximise the way you use Social Media Management Tools to search for PR opportunities

From TV Dramas, Soap Operas, to TV

Docs and Radio Programmes – Find your own PR Opportunity

Whose job is it to respond to PR opps?

Don’t wait for the media to come to you – capture the stories yourself – service user

voices stand out.

Be Your Own Reporters

Piggy back on National News Stories

Have access to a multimedia toolkit of content

Always have pictures at hand

Phone-in Programmes – often tweet in advance subject for the

day

From 5 Live to your local radio station

Be prepared

sounddelivery’s Ten Media Channel Rule

Always Remember

Put Storytelling at the heart of your PR

Thank You!

• Keep in touch • jude@sounddelivery.org.uk• @sounddelivery• @judehabib• www.facebook.com/sounddelivery