Reporting & Evaluation

ReportingThreepipe has a reporting process that is offered to all clients, but it doesn’t mean that every aspect of this process is right for everyone - so we build bespoke solutions for our clients.

We need to know what works for you and what works for your organisation. We want to make your job as easy as possible and so it’s important that we find the right reporting process for you. This could include:

Weekly ‘Friday Flash’ email updateOverview of what’s happened that week and plans for the following week

Monthly meeting Status update and review of plans for the coming month

Quarterly report Evaluation of results

Evaluation

What does success look like for you?

This is a question we ask our clients during the early planning stages to ensure expectations are aligned and we achieve results that will have a real impact on your business.

Once we know the answer to this question, we will put measures in place that will show how we have met your objectives.

The following slides provide a snapshot of how we typically evaluate media coverage and social media results.

Media coverage

We passionately believe that media coverage can, and should, be measured

Sherlock, our bespoke evaluation system allows us to:• Set clear objectives that make sense for your business• Track audience reach and media impacts• Analyse key message delivery• Monitor and analyse social media engagement• Monitor progress towards our targets through each

campaign• Demonstrate ROI based on cost per impact

Social media We accurately measure the ROI of social media activity to demonstrate its overall impact on brand awareness, customer relationships and actual sales. The below diagram outlines what we measure in order to do this.

We will track:

Search

Engagement

Traffic

Sentiment

Sales

CPL (cost per like)

Total reach and brand building

Stage 1 Stage 2 Stage 3