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The Mud
News from NZ’s HOTTEST City
themud.co.nz
Why The Mud?
Thinking grew from publication of novel around changing role of media in small towns.*
* Published by BMS Books 2012.
Diagnosis of local news coverage
• Loss of local community news
• Downsizing reporting staff
• Shrinking news space
• Lack of key group coverage
• Photo display page fillers
What are we?
• A Social Enterprise
• Uses business processes for change
• Uses creative means to tackle core problems
• Changing news and information in Rotorua
• Widening interest in local elections
‘Social entrepreneurs act as the change agents for society, seizing opportunities others miss and improving systems, inventing new approaches, and creating solutions to change society for the better’
* Ashoka Innovators for the Public
Structure and Principals
Mike Smith – BMS Ltd, publishing services
Kevin O’Connor – Public Relations
David Dowthwaite – Family & Commercial Law
Nancy Groh – former U.S. TV producer and director
Experienced senior journalistsStrong community connections
Personnel – growing talent
The Mud provides an opportunity for people to gain
Experience in the field and build CVs for future work.
• Video
• Videography
• Video editing
• Interviewing
• Digital media
Steaming Hot Digital Media
• Video
• Blogging
• Transcripts
Local elections provide opportunity
Limited resources
Need to find new ways to achieve:
• Local news through wider input
• Community information exchange
• Breaking down news silos
National and international survey
• Web sites• Formats• Funding• Shifts in news media
How to make The Mud
• Options review
▫ Full news web site
▫ Community web site
How does The Mud work?
Setting the agendaThe Mud NewspaperNews Vids on The MudVids on Election 2013News on Election 2013Fun in The MudMayor standing again as job not doneKevin Winters Q & ASteve Chadwick's campaign launchWarwick LamppBusiness and elections 2013Roger GordonBryan HughesRon FinnYouth Issues and 2013 ElectionsTania Pinfold transcriptLaurie Durand transcriptBarbara Stewart TranscriptHelen Hindmarsh petitionInner city revitalisationMike Steiner transcript
Interview 1: Launch
2 Youth issues
3 Business
4 Inner city revitalisation
5 Letters to the Editor
What can you do?
Opportunities:
• Help shape new local media service
• Video • Your own event• Interviews – The Mud, Profiles• The Mud Mayoral Debate
• Community group input
• Creatives – art, digital, writing
Support themud.co.nz
Get stuck in with:
• Sponsorship
• Donation
• In kind
Tel: (07) 349 4107Email: [email protected]
