The #jkfloodrelief.org Story

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The story of how ten volunteers got together to put together the most well coordinated data and relief response to the J&K Floods. A presentation by @ParrySingh

Text of The #jkfloodrelief.org Story

  • 1. Public Goodwill to Positive Action ! JKFloodRelief.Org Initiative Leadership Lessons A guide for Digital Communities @parrysingh
  • 2. This is the story behind JKFloodRelief.Org ! A volunteer initiative that came about within 24 hours to channelize public goodwill into action for JK Floods rescue & relief ! Perhaps one of the largest to leverage digital tools to complement & catalyze the fantastic on ground efforts by thousands of brave volunteers ! ! We hope this documentation is a guide for similar efforts anywhere in the world
  • 3. On the night of September 6, several areas in Jammu & Kashmir got flooded. ! This was caused by unprecedented rain, highest in 100 years ! Srinagar, the capital was submerged with water up to 15-20 ft in some areas & entire villages were wiped out ! Over 500,000 were stranded ! ! ! ! ! ! ! ! ! ! Before After
  • 4. 8 days later.
  • 5. #JKFloodRelief.Org One of the largest citizen driven initiatives at scale Hundreds of tons Relief Material ! 12000 Rescue Leads 30 Corporate Partners 26 Collection Centres On Ground Relief Centres Global Footprint
  • 6. 5 steps to create communities like #JKFloodRelief 1 PROMPT SETUP 3 PARTNER WITH EXPERTS !!!!! 4 COMPLEMENT ON GROUND EFFORTS !!! 5 FOLLOW UP FOR CLOSURE !!!!! 2 ! CLEAR COMMUNICATION !!!!
  • 7. Setting up ! Response Led ! Communities
  • 8. JKFloodRelief.Org core members RESPONSE LED COMMUNITIES ! COMMON CAUSE DISTRIBUTED LEADERSHIP AMORPHOUS STRUCTURE ! Real Time platforms enable Real Time communities
  • 9. Corporate Partners COMMUNITY ECOSYSTEM ! ! ! Citizens Non-core Non Profits Govt. IMPACT Core RESPONSE LED COMMUNITY FORCE ! MULTIPLIER
  • 10. Communicate ! Clearly ! Consistently ! !
  • 11. COMMUNICATION ! REINFORCE Speed trumps perfection : Hashtags channelize action instantly
  • 12. COMMUNICATION ! REINFORCE !! A Hashtag + Call to action is a powerful force
  • 13. COMMUNICATION ! REINFORCE BANNERS: Powerful Causes need Communication thats Direct
  • 14. COMMUNICATION ! REINFORCE !! Change messages as you build digital assets
  • 15. COMMUNICATION ! REINFORCE LISTEN ! Become an information switchboard
  • 16. COMMUNICATION ! REINFORCE LISTEN SHARE !! Share problems & resolutions
  • 17. Share problems & resolutions COMMUNICATION ! REINFORCE LISTEN SHARE !!
  • 18. Share problems & resolutions COMMUNICATION ! REINFORCE LISTEN SHARE !!
  • 19. Share achievements & challenges COMMUNICATION ! REINFORCE LISTEN SHARE !!
  • 20. Develop ! Partner ! Ecosystem
  • 21. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS !!! Needs change daily Daily needs update Articulate specific needs to generate partner interest
  • 22. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !! Promote partner activities
  • 23. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !!! Share proof publicly
  • 24. Sep 9 9 Partners Sep 9 19 Partners PARTNER ECOSYSTEM Today 28 Partners ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !!!!!!!
  • 25. Be a genuine source for the best optionpromote even if youre not a partner PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !!!
  • 26. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS EMPOWER !!!!! Do what you do besthyperlink the rest
  • 27. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS EMPOWER !!!!! Empowerment knows no borders
  • 28. Complement Catalyze On ground efforts
  • 29. COMPLEMENT OFFLINE ! VOLUNTEERS !!! Volunteering is infectiousshare the efforts
  • 30. COMPLEMENT OFFLINE ! VOLUNTEERS !!! The real action is on ground
  • 31. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS !!! Crowdsource a humanitarian FedEx
  • 32. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS !!! Crowdsource a humanitarian FedEx
  • 33. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS !!! Information channel for on ground agencies
  • 34. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS GOVERNMENT !!! Curated information for official relief efforts
  • 35. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS GOVERNMENT !!! Remember the real heroes
  • 36. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS GOVERNMENT !!! Coordinate with government efforts
  • 37. ! Reassess ! Follow up ! Closure !
  • 38. FOLLOW UP ! REGROUP !!! Regroup at