Britain-India ConnectStrengthening relationships…

In association with: Gold Sponsors

NDTV- ‘Platinum Sponsor’ present

Guildhall, Westminster, London, United Kingdom

3rd Week of November 2013

“…a special relationship”

"There is a special relationship between Britain and India. There is a case for the relationship to get stronger and stronger.”

David Cameron

British Prime Minister

Letter from Mr.David Cameron

to Dr Prannoy Roy

4

Britain-India Connect

Prominent Britons and Indian’s

come together to discuss, deliberate & celebrate

the best they have to offer to each other

• A coming together of the most powerful leaders, corporate and academics. A catalyst

for thought, and greater cooperation. A day-long summit that will serve as a building

block for developing better understanding and more open communications between

countries and communities

• An attempt to create an international platform to try and relieve global tensions and

mistrust, a forum to try and understand the challenges we face

• The Conclave will have a number of sessions with panels of experts on different topics

on the subject

TOPIC: The Global Centre of Gravity is shifting from the West to BRIC Nations: What is the economic future of UK - India relations?

PANEL* : David Cameron , Laxmi Mittal, Sachin Pilot, Akhilesh Yadav, Sushma Swaraj & Anand Mahindra

SESSION 1

* Proposed names

Britain-India Connect

6

SESSION 2

The India Summit

TOPIC: Nations vs People: Why are India and Pakistan Enemies while Indians and Pakistanis are Friends

PANEL* : Nawaz Sharif, Omar Abdullah, Arun Jaitely, Imran Khan & Mahesh Bhatt

* Proposed names

TOPIC: Is content finally the king in Bollywood & is the “Son “ rising in Bollywood ?

PANEL* : ShahRukh Khan, Vidya Balan , Gurinder Chadha, Karan Johar, Farhan Akhtar, Ranbir Kapoor, Deepika Padukone

7

SESSION 3

The India Summit

* Proposed names

The India Summit

SESSION 4

TOPIC: Business

• PANEL* : Arvind Gupta, Hinduja Brother, AdiGodrej, Lakshmi Mittal

* Proposed names

NDTV across 76 countries; 16m. HHs outside India

• All show Tickers to carry Sponsor name

• All Promos to carry Sponsor branding

• Bug to contain Sponsor logo

• All Graphic Placards to carry Sponsor branding

• All Vignettes to carry Sponsor branding in the opening titles ( these will only be on BSkyB )

• All show titles to have Sponsor branding

• Special Microsite, created on NDTV portal, to prominently carry Sponsor branding

• All Print campaign (newspapers & magazines), to prominently carry Sponsor branding

• Prominent Sponsor branding at all on-ground venues through Standees or Banners.

• All promo tags to have Sponsor branding i.e. “Brought to you by [Sponsor]”

Platinum Sponsor - ₹ 2.5 Crore

Britain-India Connect

Entitlements

Gold Sponsor - ₹ 1.5 Crore

•All Promos to carry Sponsor branding

•All Graphic Placards to carry Sponsor branding

•All Vignettes to carry Sponsor branding

•All show titles to have Sponsor branding

•Special Microsite, created on NDTV portal, to carry Sponsor branding

•Sponsor branding at all on-ground venues through Standees & Banners

•All promo tags to have Sponsor branding i.e. “Brought to you by [Sponsor]”

Britain-India ConnectEntitlements

Lead-up : TV

•Tickers: 15 - 20 times per day x 60 days, on NDTV 24x7

•Promos (30 seconds each): 16 Promo playouts per day x 60 days across 3 channels

•Don’t Miss Bug (on NDTV 24x7), containing the [Sponsor] logo: during all

programming related to the Britain – India Connect

•Graphic Placards: 6 placard playouts per day ; To promote the show

•Vignettes: 1 vignette per day x 10 days (only on BSkyB )

•Special News stories ( 1.3 mins )

Lead-up : TV (other channels)

•Promotion on other TV channels in UK : On best effort basis, NDTV will also try to initiate

a tie-up with UK channel, to enhance reach of the campaign

Other Details

Britain-India Connect

Lead-up : Other media

•Website : Special Microsite to be created on NDTV portal, with Title Sponsor

mentioned prominently

Main Event (2 days) : on TV

•Min of 4 hours of Panel Discussion with eminent politicians, celebrities and corporate:

These will not be at a stretch but will be half hr or one hr shows

•Promos (30 seconds each): 60 Promo playouts per day x 2 days, across 3 channels

•Graphic Placards: 5 placard playouts per day x 2 days

All show titles and tags to have Sponsor branding i.e. “Brought to you by [Sponsor]”

Main Event (2 days) : on-ground

•Sponsor Branding prominently all venues

Other Details

Britain-India Connect

Why we want to do this?

10,53,411 Indians live in the United Kingdom.

Indians are the largest minority group in the United Kingdom.(Census, April 2001, Office for National Statistics)

15

India: the world's second-fastest growing economy

16

UK is the 4th largest investor in India after Mauritius, Singapore and the United States

• India’s 66 years of independence is marked with an announcement by Cornell Universityand the World Intellectual Property Organization (WIPO) ranking India in 66th position inthe Global Innovation Index.

• In this day and age, “change is the only thing that remains constant” as old industries falland new ones emerge, simply, it is a philosophy that we all must live by.

• This change is delivered by innovation, created from new knowledge and technologyand with the growth of India as a global economy.

• The UK Government’s gaze is firmly fixed in creating partnerships to drive solution withthe potential to solve issues that affect the world.

• To realize the UK’s ambition to build a stronger bilateral relationship with India, the UKmust gain a deeper understanding of India’s role in delivering innovation. However,understanding India’s diversity and innovation ecosystem is by no means an easy taskand can be overwhelming.

Introduction

Vision

• We propose to break away from focusing solely on the India bilateral trade partnershipsand focus on new thinking, trends and innovation that are becoming the foundations of anew era of Indian growth and leadership.

• The Prime Minister, Manmohan Singh, declared the next ten years the ‘Decade ofInnovation.’ Yet at first glance, recent developments in India’s innovation ecosystemappear not to have kept pace with its explosive economic growth.

• Whilst India ranks number 1 for innovation in Central and Southern Asia, it lags behindthe rest of the western world, ranking at a mere 66th rank.

• This event will breakdown the changing tides of India innovation in to digestiblesegments enabling the attendee to understand the patterns and opportunities emergingthat are from the global superpower.

Intended Outcome

• This events aims to provide its delegates with new thinking and fresh insight about theinnovations that are emerging from India that will push it past its 66th rank in to a globalinnovation leader.

• Our focus will be based on new concepts, products and services that are transformingnot only Indian industry but the way global business is conducted.

• This platform will look to:- Celebrate India’s growth marking 66 years of independence;- Explore new ideas and approaches;- Discover the news trends and patterns that will be emerging and- Provide exclusive access to new products and services that will change markets.

• We will create an event that will help UK businesses, policymakers and institutionsbetter understand the opportunities and challenges of engaging with Indian innovationand how to strengthen their efforts to collaborate.

• This conference is aimed at:- Indians looking to understand new opportunities;- Investors with an interest in India;- European partners who are keen to explore potential joint ventures in India and- Policy-makers looking to understand new the best practices.

Target Audience

Join us in making our relationship stronger

as we celebrate the best of

India in Britain & Britain in India

21