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The Decline of News, The Rise of Connection and The Battle For Your Mind Presented to the Community Indicators Consortium, October 2nd, 2009
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04/11/2023 The Decline of News 1
04/11/2023 The Decline of News 2
The Decline of News,The Rise of Connection and
The Battle For Your Mind
By Thomas Paper
For the CIC Conference, October 1-2, 2009
Webster Pacific
04/11/2023 The Decline of News 3
The Decline of News
• What’s going on?– TRANSFORMATION– DESTRUCTION OF DEFINITIONS
04/11/2023 The Decline of News 4Source: http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx , Morgan Stanley, IAB
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nsUS Newspaper Advertising Revenues
Newspaper Print
Newspaper Online
Total US Online
Data360 BACN
04/11/2023 The Decline of News 6
TV and Online News
04/11/2023 The Decline of News 7
Who’s Killing The Media?
04/11/2023 The Decline of News 8
• W – W – W – W – W• The lead• The pyramid
Definitions Are Changing
Traditional Journalism New “Journalism”• Political• Sensational• Single-issue
“What gave newspapers their value was the mission and promise of journalism – the hope that someone was getting paid to wade into the daily tide of manure, sort through the deliberate lies and cunning half-truths, and tell a story straight.”
Mark BowdenThe Atlantic, October 2009
04/11/2023 The Decline of News 9
What is news?What is journalism?
No one knows….
What do we know?
04/11/2023 The Decline of News 10
Information (news) is like food.
04/11/2023 The Decline of News 11
Information (media) is like food.
We’re being fed junk.
04/11/2023 The Decline of News 12
“We don’t have information overload; we have filter failure.”
“Cognitive Surplus”Clay Shirky
04/11/2023 The Decline of News 13
Need to Filter!
Basic Choice• Newspaper (also web)• TV news (also web)• Magazines (also web)• Blogs• Phone / PDA• Text Message• Email • Social networks
Filtered Choice• Email alerts• Hyper-local news• Tweetdeck/retweets• NYT most-emailed• Blog discussion threads• Groups on social
networks
04/11/2023 The Decline of News 14
The Rise of Connection
04/11/2023 The Decline of News 15
How Big is The Web?
1998 1999 2000 2006 20070
20
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60
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120
Number of Websites on World Wide Web
Mill
ions
of W
ebsi
tes
Source: http://www.pandia.com/sew/383-web-size.html
04/11/2023 The Decline of News 16
Source: Dave McClure
What’s the limit? >>> “Dunbar’s Number”
04/11/2023 The Decline of News 17
http://blogs.oracle.com/retail/TouchGraph.html
04/11/2023 The Decline of News 18
Social Networks Overtake Porn
04/11/2023 The Decline of News 19
Connections are like food.
We’re being fed junk.
04/11/2023 The Decline of News 20
The Science of Networks Can Help
• Networks is any system of:– nodes– links– hubs
04/11/2023 The Decline of News 21
Two Kinds Of NetworksRandom Networks
• Links Made Randomly
Scale-Free Networks
• Links Made Based Upon “Preferential Attachment”
• Believed to explain social networks and the world wide web
04/11/2023 The Decline of News 22
04/11/2023 The Decline of News 23
FOLD # LAYERS OF PAPER Miles 1 2 0.00 2 4 0.00 3 8 0.00 4 16 0.00 5 32 0.00 6 64 0.00 7 128 0.00 8 256 0.00 9 512 0.00
10 1,024 0.00 11 2,048 0.00 12 4,096 0.00 13 8,192 0.00 14 16,384 0.00 15 32,768 0.00 16 65,536 0.01 17 131,072 0.01 18 262,144 0.02 19 524,288 0.04 20 1,048,576 0.09 21 2,097,152 0.17 22 4,194,304 0.35 23 8,388,608 0.69 24 16,777,216 1.39 25 33,554,432 2.77 26 67,108,864 5.55 27 134,217,728 11.09 28 268,435,456 22.19 29 536,870,912 44.37 30 1,073,741,824 88.75 31 2,147,483,648 177.50 32 4,294,967,296 355.00 33 8,589,934,592 709.99 34 17,179,869,184 1,419.99 35 34,359,738,368 2,839.97 36 68,719,476,736 5,679.94 37 137,438,953,472 11,359.89 38 274,877,906,944 22,719.77 39 549,755,813,888 45,439.54 40 1,099,511,627,776 90,879.08 41 2,199,023,255,552 181,758.16 42 4,398,046,511,104 363,516.33 43 8,796,093,022,208 727,032.66 44 17,592,186,044,416 1,454,065.31 45 35,184,372,088,832 2,908,130.62 46 70,368,744,177,664 5,816,261.25 47 140,737,488,355,328 11,632,522.49 48 281,474,976,710,656 23,265,044.98 49 562,949,953,421,312 46,530,089.96 50 1,125,899,906,842,620 93,060,179.92
Layers of paper 1,125,899,906,842,620 Paper Thickness (inches) 0.0052 # Inches after 50 folds 5,896,293,000,000 Inches Per Mile 63,360 Miles Thick 93,060,180
km Earth to Sun 150,000,000km per mile 1.61Miles Earth to Sun 93,000,000
Thickness After 50 Folds
Earth to Sun Distance
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1 5 9 13 17 21 25 29 33 37 41 45 49
Mill
ions
of M
iles
Number of Folds
Thickness of Paper After X Folds
04/11/2023 The Decline of News 24
Band Together!
• Connect sites & relationships• Common & Connected indicators• Common brand
• Greater attention and mindshare
04/11/2023 The Decline of News 25
The Battle For Your Mind
04/11/2023 The Decline of News 26
Work, Church & School
Family, friends & community
Sports & hobbies
Television & Radio Newspapers & Magazines
Competing for Mindshare
Competing for MindshareData Democratization
Brands & advertising
Internet, blogs & email
Community Indicators
04/11/2023 The Decline of News 29
We’re competing with junk.
04/11/2023 The Decline of News 30
Be Creative!
1)Stories 2)References3)Bottom up
04/11/2023 The Decline of News 31
Stories > Data
Carnegie Mellon University
Save the Children
$1.14 vs. $2.38
04/11/2023 The Decline of News 32
Movie Popcorn
The Washington post media critic Howard Kurtz has described how the Center for Science in the Public Interest created a public furor over saturated fat in movie theater popcorn. The CSPI “carefully stage-managed the news,” Kurtz wrote (1994), by…holding a news conference that featured “colorful visuals” and “tantalizing sound bites.”
04/11/2023 The Decline of News 33
Emotion & Data
Emotion
Data
04/11/2023 The Decline of News 34
References > Promotions
What customer surveying question leads to “long-term profitable growth?”
04/11/2023 The Decline of News 35
The Ultimate Question“How likely is it that you would recommend Company X to a friend or colleague?”
910 8 7 6 5 4 3 2 1 0
Not at all likely
Extremely likely
Promoter DetractorPassive
#Promoters - #Detractors
(#Promoters + #Detractors) x 100Net Promoter Score (NPS) =
04/11/2023 The Decline of News 36
Example: NPS for Schools
04/11/2023 The Decline of News 37
NPS For Communities?
• How likely are you to recommend YOUR CITY to a friend or colleague?
04/11/2023 The Decline of News 38
Bottom up > Top down
04/11/2023 The Decline of News 39
Types of “New Media”Blogs, user-generated content, podcasts
Social networks and virtual worlds
Wikis and open source
Forums, ratings and reviews
Tags RSS & Widgets
How they work / examples
Facebook, Myspace, LinkedIn --- Second Life
Wikipedia (wiki)Linux (open source) – key is collaboration.
Amazon book reviews, and eBags are examples.
Also called “folksonomy”, Del.icio.us is most used tagging application
RSS = tool that brings you updates. Widgets= mini-applications, bolt on to blogs, etc.
Participation Blog reading one of most popular activities. 25% of Americans read blogs.
25% of Americans visit a social networking site monthly.
22% of Americans use Wikipedia; only 6% contribute to a wiki.
20% of Americans participate.
7% of Americans use tags.
23% of Americans have personalized homepages that rely on RSS.
04/11/2023 The Decline of News 40
Volunteers & Ratings
04/11/2023 The Decline of News 41
What Data360 is Doing
• A Wiki for data – – open source – non-profit - free
• Common/shared database – collaborative• Conversational
– Editors & visitors• Dynamic
04/11/2023 The Decline of News 42
Graphs connected to shared database.
Comparable to data from other sources.
Name of editor(s)
Editor comments.
Text box for free-form comments.
Sources
Comments from visitors.
04/11/2023 The Decline of News 43
Dynamic Graphing on Data360
04/11/2023 The Decline of News 44
News is declining.
We’re being fed junk.
Need to Filter!
Connection is rising.
We’re being fed junk.
Band Together!
There’s a battle for our minds.
We’re fighting junk.
Be Creative!
1. 2. 3.