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Drivers Of World Change
Coming Full CircleWhat is it about?
- How the news industry is being reshaped by technology
- Downfall of traditional media
- Return of social media
Why O Why
• History of mass media• Fresh perspective• Relevance to our life • Thus being a totally awesome
debate/discussion/class part class paaaart!!!!
HighlightsSocial Media is not new!Social Media is “vibrant, freewheeling &
discursive”“opinionated, polarized & partisan”No more journalists!No more barriers to entry!Vertical Horizontal distribution of informationServing advertisers Serving readers
Social MediaEMPOWERSthe MassesINFORMATION CAPITAL
DISTRIBUTION OF POWER
Key Takeaway Message
Information Capital
• Informed Choices• Less Censorship
For informed choices, see Yahoo Answers! (I saw this on Y!A hahaha)
Distribution of Power• Horizontal Vertical Distribution of news• Empowered individual against a corporation
So how is social media a driver of world change?From a Passive Audiences Audiences with a voice
The End (10/10)
“Media organizations need to reorient themselves to serving
readers rather than advertisers, embrace social features and
collaboration, get off political and moral high horses and stop trying
to erect barriers around journalism to protect their position.” “Journalism will no longer
be the exclusive preserve of journalists”
“The digital future of news has much in common with its chaotic, ink-stained past”
Discussion Time!
1. Are there any downsides to social media?
2. Will old media like newspapers and books become obsolete one day?
3. How have journalists been affected by new media?