Task 4 – research into music industries and institutions

1) What types of magazine and target audiences has IPC been associated with over the years?

Magazines that IPC has been associated with over the years include:

Late 1800s: The Field Country Life Horse & Hound Shooting Times Yachting World Amateur Gardening Cycling Weekly Amateur Photographer The Railway Magazine

Early 1900s: Yachting Monthly Cage Birds Motor Boat Woman’s Weekly Golf Monthly Homes & Gardens

1920s: Ideal Home Woman & Home

1930s: Woman’s Own Woman Caravan Stamp Magazine Prediction

1950s: New Musical Express (NME) TVTimes

1960s: Shoot! Rugby World World Soccer Anglers Mail

Family Circle1970s:

Aeroplane Monthly Sporting Gun SuperBike

1980s: Essentials Eventing Chat Mizz Motor Caravan Magazine Wedding & Home Country Homes & Interiors Classic Boat Model Collector Motor Boats Monthly Practical Parenting VolksWorld Bird Keeper

1990s: What’s on TV Loaded Now

2000-today: Nuts Pick Me Up

Target audiences that have been associated with IPC over the years include:

Peoples with specific Hobbies/interests such as gardening, football, rugby, golf, yachting, cycling, and bird watching (wildlife).

Women who are getting married Housewives-women aged 23+ Young women-(e.g. ‘chat’) aged17-25 Lads magazines: men aged 17-25 Woman’s own-young independent women whose interests may include

shopping, fashion, beauty and career People who like camping- e.g. Motor Caravan Magazine Elderly people- Gardening magazines, the railway magazine

It is clear to see that IPC have associated with a wide range of target audiences over the years. This may be why it is a popular and successful publisher.

2) Why might IPC be an appropriate publisher for a new music magazine? What sorts of genres of music/types of magazines might they be likely to publish? Why might alternative publishers like Bauer be appropriate?

IPC could be an appropriate publisher for a new music magazine because it covers a wide range of target audiences so would therefore be able to identify interests in music effectively.

They would be likely to publish genres such as pop, indie/rock, hip-hop, RnB and classical.

Alternative publishers like Bauer may be appropriate because they specialise in particular magazines rather than IPC who are more general.