Sustaining Columbia Tomorrow

Bringing Columbians to the site today and keeping them there tomorrow.

By: Margaret Enright & Sarah Hollenbeck

How KOMU will sustain it Create awareness of ACM category for growth and development Create franchise for growth and development issues, including

promotion Tag at end of stories should tease to

www.columbiatomorrow.com Section on website to create outlets for other small communities

to model their growth and development in Columbia

Create awareness of ACM category for growth and development

Create checklist for dot com workers about what qualifies a story to be ranked under the growth and development category

Link Columbia growth and development stories to columbiatomorrow.com

Create prominent icon on komu.com to brand Columbia Tomorrow franchise

Encourage assignment meeting staff to pitch growth and development stories and remind reporters to consider the growth and development angle in other stories

Create Franchise

Create supers, OTS, graphics etc. to brand the Growth and Development franchise

Treat the franchise similar to Your Health or Caring Families whereas producers can brand suitable dayturn stories easily by using the supers etc.

Promote much like the “8 On Your Money: State of the Economy” series

Doing so, would allow Columbians to recognize the importance of this topic and how often it relates to their lives

Tease to www.columbiatomorrow.com

Tag at end of story tease to columbiatomorrow.com on applicable stories

Link web story directly to columbiatomorrow.com

Create a strong feed from KOMU dot com to connect growth and development packages on Columbia Tomorrow’s site. This will keep the site looking fresh and updated and will establish a connection between the two sites

Create specific blog on columbiatomorrow.com for KOMU reporters to write about their experiences and observations while reporting on growth and development

Local Communities Model Off Columbia Tomorrow

Because of the nature of KOMU and our expansive viewing area, it would be difficult to market/franchise Columbia Tomorrow without alienating other Mid-Missouri communities

Because of the nature of development, many of these communities will soon face issues now facing Columbia. We can best serve our viewers by alerting them to these issues and applying them to their communities

Some of these communities have a need even greater than Columbia because their growth and development departments aren’t as established

Example: Many Columbians are concerned about expansion as an urban community impeding on the city’s rural roots, this issue is an even more hot topic in surrounding communities where agriculture is more prevalent.

Local Community Outreach (Continued)

And Tomorrow…. Expand to become and remain marketable Maintain connections with Columbia Missourian and KOMU to

publicize and promote content

Develop relations and maintain communication with community players

Express multiple viewpoints through content Update maps for city’s future look Expand to new websites ie. Fulton Tomorrow, Moberly Tomorrow

etc.