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I gave that presentation to chinese journalism students. They are studying at Communication University of China in Bejing. Topic: Social Media and Journalism
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Social Media: towards a new Transparency
Opportunities, Risks, Principles and Values
Short introduction
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➡ Bettina Blass, freelancing journalist and academic lecturer➡ writing for print and online, focus on private finance➡ teaching online journalism at Johannes-Gutenberg University in Mainz➡ more information in German: www.wirtschaft-verstehen.de
13. Oktober 2010
Development
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„Web of Communication“
➡Journalists are communicators.
➡Web 2.0 is daily business, even when journalists only search things or persons in social networks for example.
➡If you don‘t use the internet, it will use you - perhaps in a bad way.
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Consequences
Publishing houses, tv stations, radio stations, they are all losing their privilege to publish and they are
losing the function as a gatekeeper.
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Today: Everybody is a publisher
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Chances for Publishers:
➡ more and different clients
➡ being a publisher
Risk for all Journalists:
➡ nobody will see you and your publications
Consequences for Journalists
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Important Tools
Recommendation Marketing
&Hyperdistribution
... both by social media and Web 2.0
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Recommendation Marketing
„If the news is important, it will find me!“
Social Media ...... used in Western Europe
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Social Media in China and Europe
One medium, many channels
printed magazine
homepage
YouTube
Foursquare
apps
blogs
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Social Networks: Facebook
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Social Networks: Facebook
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Social Networks: Google+
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Microblogging: Twitter
➡being present
➡finding a new audience
➡„personalized news agency“
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Weblogs
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Local Media in Cologne
„Quarter Blogs“ =
hyperlocal
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Foursquare
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Statistics
Source: http://www.cision.com/de/files/2012/10/Social-Journalism-Report-2012-Global-Report.pdf
They asked more then 3.600 journalists.
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Risks
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Risk 1
➡Users or companies are doing better multimedia/social media storytelling then journalists.
„Everybody is a journalist“, they say in England.
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Risk 2
➡The audience doesn‘t see the difference between public relations and journalism.
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Risk 3
➡Users aren‘t happy with the way media is covering topics.
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Trends and Challenges
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Mobile Reporting
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Vine and Instagram
Video Poll: Each answer takes no longer than 6
minutes, Berliner Zeitung Online
Google+ Hangout on Air
Live and underwaterfrom the Great Barrier Reef,
Australia.
Use StorifyW
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Are you ready for multitasking?
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Embed!
Paid Content
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➡A lot of users are not willing to pay for journalistic content in the internet.
➡But they pay for apps, for example.
➡Is journalism able to change the situation from „everything‘s free“ to „fair prices“?
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Augmented Reality
