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RAIL~VOLUTION ADVOCACY AND COALITION BUILDING:
FIGHTING TRANSIT OPPOSITION
GRAND BOULEVARD INITIATIVE
October 28, 2015
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OVERVIEW
Why the Grand Boulevard Ini3a3ve?
History of Stakeholder Engagement
Con3nued Coali3on Building and Outreach
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Why the Grand Boulevard Ini3a3ve?
History of Stakeholder Engagement
Con3nued Coali3on Building and Outreach
EL CAMINO REAL CORRIDOR
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• State Route 82
• Heart of Silicon Valley
• San Francisco to San Jose - 43 miles
• Downtown connection
• 55+ participatory stakeholders
El Camino Real
Corridor
COMMUNITY VALUES & STAKEHOLDER INTERESTS
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CHALLENGE: EXISTING CONDITIONS
We can do better.
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CHALLENGE: POPULATION AND JOBS
Illustration of Corridor commute distances
• Corridor Population: 714k
• 40% population growth by 2040
• Not enough homes for number of jobs
• 28% of Corridor workers travel 25+ miles from home
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WHY THE GRAND BOULEVARD INITIATIVE?
People friendly places. 8
OPPORTUNITY: TRANSPORTATION
• Leverage transportation infrastructure and service to create sustainable communities
• Buses and train stations within walking distance
Caltrain – 10 sta-ons within ¼ mile
BART – 5 sta-ons within ¼ mile
Backbone of VTA and SamTrans bus service
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OPPORTUNITY: PRIORITY DEVELOPMENT AREAS
• 18 Priority Development Areas • Housing and jobs • Transit and pedestrian-friendly environments
San Mateo County Santa Clara County 10
GRAND BOULEVARD VISION
Walkable Mixed-‐use
Enhanced Transit Service
Complete Streets
Land Use Intensifica3on
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Why the Grand Boulevard Ini3a3ve?
History of Stakeholder Engagement 2006 -‐ Ongoing
Con3nued Coali3on Building and Outreach
COLLABORATIVE APPROACH
• Unique approach to inter-jurisdictional collaboration • Regional opportunity for TOD along bi-county, multi-
city State highway • Cooperation, not compulsion
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• “Big Tent” Approach • Task Force • Vision Statement • 10 Guiding Principles • Working Committee • Community Leaders Roundtable • Determine where collaboration
makes sense
HOW GBI WORKS
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ACTIVE STAKEHOLDERS
ADVOCATES & COMMUNITY MEMBERS
ELECTED & APPOINTED OFFICIALS
RESPONSIBLE AGENCIES
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55 active stakeholders groups…
… and growing!
VARIED PERSPECTIVES ON TOD
ADVOCATES & COMMUNITY MEMBERS
ELECTED & APPOINTED OFFICIALS
RESPONSIBLE AGENCIES
• City Councils • Boards of
Supervisors • Boards of
Directors
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VARIED PERSPECTIVES ON TOD
ADVOCATES & COMMUNITY MEMBERS
ELECTED & APPOINTED OFFICIALS
RESPONSIBLE AGENCIES
• 19 Cities • 2 Counties • 2 Transit
Agencies • 2 CMAs • Association of
Governments • MPO • California DOT
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VARIED PERSPECTIVES ON TOD
ADVOCATES & COMMUNITY MEMBERS
ELECTED & APPOINTED OFFICIALS
RESPONSIBLE AGENCIES
• Economic Development
• Transportation • Public Health • Housing • Environmental • Business &
Employers • Developers • Residents • Property Owners
• Policy • Labor
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CONSENSUS BUILDING CHALLENGES
• Consistent messaging across competing missions
• No such thing as “general public”
• Incremental approach vs. immediate gratification
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BIG TENT: KEY TO SUCCESS
• Regional collaboration with local autonomy • Guiding Principles founded by and adopted in
local plans • Action by consensus • Civic engagement with agency expertise
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Why the Grand Boulevard Ini3a3ve?
History of Stakeholder Engagement
Con3nued Coali3on Building and Outreach
FOCUS ON GRASS ROOTS SUPPORT
People
Community
Region
Success! Region Issues
People
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MESSAGE PLATFORM
What do we care about?
What stands in the way?
What should we do?
How will the world be different?
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Goal: Empower civic discourse with residents and business community on GBI Vision and how communities can grow sustainably.
CUSTOMIZED COLLATERAL
Customizable to fit outreach needs
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STAKEHOLDER ENGAGEMENT: EVENTS
• GBI Meetings • Farmer’s Markets • Breakfast Forums • Bus Tours
• Walking Tours • Historic Reenactments • Local Group Meetings • Door-to-door
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Yes, and evening meetings too...
STAKEHOLDER ENGAGEMENT: MEDIA
• Program Website • Introductory Video • Become a Friend
§ E-newsletters
• Social Media
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WHAT’S NEXT?
• Celebrate successes and the people behind them • Build Task Force/Working Committee member
teams to engage local communities • Leverage partnerships to secure local funding to
realize the GBI Vision: people friendly places
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THANK YOU
Megan Channell, LEED-AP, AICP Principal Planner | GBI Project Manager
San Mateo County Transit District [email protected]
(650) 622-7815
www.grandboulevard.net
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